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Bachelor of Communication (Business)

Program overview

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations. 

The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media. 

In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.

You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing. 

The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Program code: HS-20005

CRICOS code: 063063G

Program overview

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations. 

The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media. 

In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.

You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing. 

The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Program code: HS-20005

CRICOS code: 063063G

About this program

Communication skills are in high demand in all fields and most professional roles including management and specific fields such as marketing, advertising, public relations, journalism, social media, film and television, computer animation, user-interface design, human resources, corporate training, and professional writing. The Bachelor of Communication (Business) offers you foundational studies in Communication and Media with a specialist major in Marketing. Bond’s flexible Bachelor of Communication (Business) program provides you with many opportunities to personalise your learning. In addition to the foundation Marketing major, you may choose another specialty major or minor as an elective from one of ten Communication areas: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies, Social Media, and Public Relations. As part of your studies, you may produce marketing strategies and advertising and public relations campaigns for real clients as well as blogs, podcasts, published media stories, and websites. You will also gain sound insight into human society in various contexts including gender, interpersonal, and intercultural communication. Some professional positions for those obtaining the Bachelor of Communication (Business) are social media marketing specialist, communications officer, marketing communication and public relations specialist, strategic communication manager, sales representative, campaign manager, research communications officer, copywriter, and web developer.

What you'll be studying

  • Year 1

    In your first year, you’ll begin your marketing major right away, taking three subjects in that field. You will also take foundational subjects in communication such as Strategic Speaking and Writing, Communication in the Workplace, and Digital Media and Society. 

    In addition, you will complete three unique core subjects that ensure every student develops skills in critical thinking, collaboration, leadership, and integrity, and you will begin Beyond Bond, which is a practical, activity-based compulsory professional development program.

Program features

  • Learn by doing

    You’ll blend theoretical learning with hands-on practical activities. During your studies, you may take the opportunity to intern in-house or with an advertising or public relations agency. Past students have interned in organisations including Edelman, Ogilvy PR, Feros Care, Queensland Airports, and Currumbin Wildlife Hospital. 
    On campus, you will create blogs, podcasts, media stories and websites for publication, and you will produce advertising schedules, marketing campaigns and social media strategies for real clients.
     

  • Industry in the classroom

    Learn from industry experts. You’ll be taught by lecturers who have professional expertise in marketing, public relations, corporate writing, advertising, social media, management, consulting, and other areas.

  • Dynamic qualification

    Graduate with a broad-based qualification that gives you a competitive edge by equipping you with the fundamental skillset required in strategic communication. You will also have a marketing major and another major, minor, or set of electives. Each major or minor will broaden your career opportunities.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Hear from our Bondies

  • Bachelor of Communication (Business)

    At Bond, the assessments definitely prepared me for what is expected in the real world and my responsibilities: I learnt teamwork, collaboration skills, meeting tight deadlines and making things happen. What I loved most was the small class sizes, one-on-one guidance with the professors, accelerated learning, less vacation time and more time focused on completing your degree. The people you meet and connect with become your lifelong friends - personally and professionally!

    Ileang Lee - Alumna
  • Communication, Public Relations, Advertising, Journalism, and Multimedia

    At the forefront of this digital age, emerging technological change now offers modern communication graduates dynamic careers in a range of new opportunities. Our lecturers have carefully researched the skills and traits that the next generation of communication graduates will need in this fast-changing discipline. Our courses empower students to choose specialist majors, so they can begin to brand themselves as professionals in any of the various creative niches of the communication field.

    Dr Marilyn Mitchell - Discipline Leader
PreviousNext

Hear from our Bondies

  • Bachelor of Communication (Business)

    At Bond, the assessments definitely prepared me for what is expected in the real world and my responsibilities: I learnt teamwork, collaboration skills, meeting tight deadlines and making things happen. What I loved most was the small class sizes, one-on-one guidance with the professors, accelerated learning, less vacation time and more time focused on completing your degree. The people you meet and connect with become your lifelong friends - personally and professionally!

    Ileang Lee - Alumna
  • Communication, Public Relations, Advertising, Journalism, and Multimedia

    At the forefront of this digital age, emerging technological change now offers modern communication graduates dynamic careers in a range of new opportunities. Our lecturers have carefully researched the skills and traits that the next generation of communication graduates will need in this fast-changing discipline. Our courses empower students to choose specialist majors, so they can begin to brand themselves as professionals in any of the various creative niches of the communication field.

    Dr Marilyn Mitchell - Discipline Leader
PreviousNext

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