Bachelor of Communication

Program overview

A degree in communication will open doors to rewarding job opportunities and a successful career.

Communication skills are in high demand in all fields and most professional roles. They are important in managerial roles and in specific fields such as advertising, public relations, marketing, journalism, traditional and digital media, social media, film and television, user-interface design, human resources, corporate training, and professional writing. 

Bond’s Bachelor of Communication combines the fundamentals of communication and media with in-depth studies in your choice of specialised fields such as advertising, public relations, journalism, or social media. 

Develop knowledge and skills in strategic communication, written and oral presentations, interpersonal and intercultural communication, persuasion, content creation for online platforms, blogging and podcasting, and digital and social media. Bond offers 10 areas to choose from for your major/minor specialisations.

Program code: HS-20013

CRICOS code: 063062J

Program overview

A degree in communication will open doors to rewarding job opportunities and a successful career.

Communication skills are in high demand in all fields and most professional roles. They are important in managerial roles and in specific fields such as advertising, public relations, marketing, journalism, traditional and digital media, social media, film and television, user-interface design, human resources, corporate training, and professional writing. 

Bond’s Bachelor of Communication combines the fundamentals of communication and media with in-depth studies in your choice of specialised fields such as advertising, public relations, journalism, or social media. 

Develop knowledge and skills in strategic communication, written and oral presentations, interpersonal and intercultural communication, persuasion, content creation for online platforms, blogging and podcasting, and digital and social media. Bond offers 10 areas to choose from for your major/minor specialisations.

Program code: HS-20013

CRICOS code: 063062J

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About this program

The Bachelor of Communication develops the most sought-after employability skills, including creativity, critical thinking, communication, leadership, ethical judgement and strategic decision-making, preparing you to excel across a wide range of professional and creative industries. Grounded in evidence-based communication practice, you will explore how messages influence audiences, shape culture and drive engagement across professional fields. Through hands-on learning, you will develop a portfolio of real-world work, including campaigns and digital content to podcasts, social media and brand projects, often produced in collaboration with industry partners. In addition to a professional communication specialisation in either advertising, journalism, public relations or social media, you will have the opportunity to tailor your degree to your ambitions by choosing from a wide range of elective minors, including creative pursuits such as film and television, digital media, and creative writing. Taught by experienced communication professionals and supported by strong industry connections, the program prepares you to work confidently across diverse professional contexts, including roles in government, not-for-profits, agencies, corporations or as independent contractors or business owners. Our graduates win national and international awards across a wide range of communication roles, reflecting the evolving nature of professional practice.

What you'll be studying

  • Year 1

    In your first year, you’ll begin your communication major or minor right away, taking three subjects in it. You’ll also take foundational communication subjects such as Strategic Speaking and Writing, Communication in the Workplace, and Digital Media and Society.    In addition, you’ll complete Bond’s three unique core subjects that ensure every student develops skills in critical thinking, collaboration, leadership, and integrity, and you will begin Beyond Bond, a practical, activity-based compulsory professional development program.

Program features

  • Learn by doing

    Our classes combine theoretical learning with hands-on activities. During your studies, you may choose to intern in-house with an organisation or with an advertising or public relations agency. Past students have interned at Edelman, Ogilvy PR, Channel 7, Channel 10, and the Gold Coast Bulletin. On campus, you’ll create blogs, podcasts, media stories and websites for publication, and produce advertising schedules, public relations campaigns, and social media strategies for real clients.

  • Industry in the classroom

    Learn from industry experts. You’ll be taught by lecturers who have professional expertise in advertising, public relations, corporate writing, social media, journalism, management, creative writing, film production, consulting, and other areas.

  • Dynamic qualification

    Graduate with a broad-based qualification that gives you a competitive edge by equipping you with the fundamental skillset required in communication and related professions. You will also have one or two major or minor areas of specialisation in communication, which will broaden your career opportunities.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Hear from our Bondies

  • I found that having interactive and conversational type classes really aided me in my learning experience. I would recommend studying at Bond University with its nurturing and interactive learning environment, the ability to network and develop great connections and the overall positive and friendly environment of the campus and its people. Bond has provided me with the foundations to move forward in my industry and secure a great position.

    Lily Dziadyk - Bachelor of Communication Alumna

  • In a world where communication, creativity, critical thinking and emotional intelligence are among the most sought‑after skills by employers, our communication degrees give students a powerful, transferrable foundation for their future. We prepare students for established professional roles and the opportunities emerging from digital change and new technologies, blending essential soft skills with the theoretical depth needed to understand—and help shape—the world around us. Within the professional specialisations, our classes mirror real industry environments: one day you might be developing a social media campaign for a client, and the next you’re shooting a mobile documentary or learning to pitch ideas with confidence.

    Caroline Graham - Discipline Lead, Communication, Public Relations, Advertising, Journalism and Multimedia
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Hear from our Bondies

  • I found that having interactive and conversational type classes really aided me in my learning experience. I would recommend studying at Bond University with its nurturing and interactive learning environment, the ability to network and develop great connections and the overall positive and friendly environment of the campus and its people. Bond has provided me with the foundations to move forward in my industry and secure a great position.

    Lily Dziadyk - Bachelor of Communication Alumna

  • In a world where communication, creativity, critical thinking and emotional intelligence are among the most sought‑after skills by employers, our communication degrees give students a powerful, transferrable foundation for their future. We prepare students for established professional roles and the opportunities emerging from digital change and new technologies, blending essential soft skills with the theoretical depth needed to understand—and help shape—the world around us. Within the professional specialisations, our classes mirror real industry environments: one day you might be developing a social media campaign for a client, and the next you’re shooting a mobile documentary or learning to pitch ideas with confidence.

    Caroline Graham - Discipline Lead, Communication, Public Relations, Advertising, Journalism and Multimedia
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Program accreditation

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