Ideas are the most valuable currency a communications or creative arts professional has. This subject is all about developing a sustained piece of creative practice or research, from idea to execution. It is an opportunity for you to attempt the kind of work you admire in industry, in the process creating a substantial communication portfolio piece that reflects the cumulative learning from your degree and mastery of your chosen discipline. You may work individually or in collaboration with a small team within the fields of advertising, communication, creative writing, journalism, media studies, social media, public relations, and film and television, or develop a hybrid project that falls within the spaces among these disciplines. You will first establish the scope, limitations and context of your work, situating it within its industry contexts/comparisons and identifying the market and audience for it. Classes will take the form of workshops, where you will have access to substantial peer and instructor feedback. The subject will also explore models of productivity and sustained creative practise, pitching, freelance and client work models, project management and the transformative power of communication, creative practice, and research.