Subjects overview
This program can be completed in 2 years (6 semesters)
Core Curriculum
Students must complete three (3) subjects plus the Beyond Bond Program.
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CORE11-011: Critical Thinking and Communication (10CP)
In this subject, students will be introduced to critical thinking and clear expression. They will evaluate arguments, identify assumptions, judge patterns of inference, and recognise and apply various methods of reasoning. Students will learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence, and communicate more effectively in their writing and speaking. Using these skills, students will structure and write an academic essay and deliver an oral presentation.
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CORE11-012: Responsibility, Integrity and Civic Discourse (10CP)
Integrity, and the courage and capability to act on one’s sense of responsibility, are key components of a thriving life. Responsibility, Integrity and Civic Discourse fosters students’ lifelong commitment to responsible discourse and action in all spheres of human interaction, recognising the global aspect to contemporary citizenship. Students explore the complex relationship between character, responsible action, and creative critical thinking, learning how to reflect on and articulate their unique sense of global citizenship and responsibility. By accentuating the importance of justification and articulation of the reasons for our actions, students exercise their critical, communicative, and cooperative capabilities so that they can thrive with integrity in the multiple contexts of action they will face as private, civic, professional, and global citizens.
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CORE11-013: Collaboration for Global Change (10CP)
In today's work and study environments, individuals often encounter complex, open-ended problems that necessitate collaboration in both physical and virtual realms and across sectors and specialisations. In Collaboration for Global Change, students engage collaboratively to craft genuine solutions for global issues. In this context, students link their endeavours to specific sustainable development goals, thus positioning their actions as contributions to global citizenship. As they learn to defend their ideas and perspectives, students apply critical thinking, design thinking, problem-solving, and communication skills within a problem-based learning environment. This comprehensive approach equips them with the necessary skills and mindset to excel in future work, academic pursuits, and global initiatives.
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Beyond Bond Program
To keep up with the ever-changing work landscape, we aim to help our students future-proof their careers by developing broader employability skills that are actively sought out by employers. Unique to our University, Beyond Bond is a compulsory professional development program with a practical, activity-based approach that is integrated into all undergraduate degrees.
Required Subjects
Students must complete the following eighty credit points (80CP) of subjects.
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COMN11-100: Foundations of Content Creation (10CP)
In this subject, you will learn essential and foundational creative and technical skills necessary for successful careers in the creative and communications industries. You will learn the theoretical and practical fundamentals of visual, textual, and audio design and narrative across multiple digital and online platforms. Across the semester, you will build a portfolio of creative communication pieces. This multi-platform approach aligns with industry needs and expectations to equip you with foundational skills to carry you forward through your program and into the workplace.
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COMN11-111: Communication, Context and Influence (10CP)
This subject will introduce you to the foundational principles of communication through a practical, real-world lens. While grounded in key communication theories, the focus is on applying these concepts to everyday and professional contexts. You will explore how communication is shaped by context — social, cultural, technological and personal — and how influence operates through language, media, and interpersonal dynamics. You will develop critical thinking, self-awareness, and practical communication skills.
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COMN11-112: Creativity and Ideation (10CP)
The ability to develop creative insights and innovative solutions is one of the most sought-after skills in communication fields, the creative industries and beyond. In this subject, you are encouraged to experiment with ideas through play and taking creative risks. You will explore different creative thinking practices, theories and processes and use your new perspectives to develop innovative solutions to relevant creative challenges. You will develop creative problem-solving capacity, engage in divergent thinking and become confident dealing with ambiguity, contradictions, uncertainty, novelty and the unexpected.
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COMN11-113: Persuasive Speaking (10CP)
This subject positions public speaking as a dynamic, context-sensitive skill essential for authentic communication in professional and personal settings. It draws on oral traditions, rhetorical theory and contemporary persuasive practices, grounded in ethical frameworks for public discourse. Students will engage in hands-on workshops, reflective practice and peer feedback to develop extemporaneous speaking skills tailored to diverse contexts, such as pitches, interviews, meetings and public engagements. Students will examine the interplay of place, time, audience and self as they discover their unique communicative strengths through trial, error and guided exploration.
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COMN11-114: Writing with Purpose (10CP)
This subject introduces writing as a powerful, iterative process that underpins effective communication across personal, academic and professional contexts. You will explore how writing evolves through drafting, feedback, and refinement and how it serves as a tool for expressing both individual voice and the voice of organisations, brands and communities. Emphasis is placed on developing confidence in writing, understanding audience needs and tailoring tone and messaging to suit different communication goals. Through weekly portfolio work, collaborative exercises and real-world applications, you will learn to think critically about your writing and its impact.
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COMN12-217: Media and Society (10CP)
The subject provides you with concepts, theories, and approaches for critically assessing the relationship between media and society. You will study and research how the media represent our world, shape our experiences, and exercise power in society. Topics covered include media platforms and their types and features, audiences, participatory digital culture, representation, advertising, news, and media workers. You will have an opportunity to evaluate your personal use of media and consider it through the lenses of media concepts and theories.
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COMN13-300: Capstone Project (10CP)
Ideas are the most valuable currency a communications or creative arts professional has. This subject is all about developing a sustained piece of creative practice or research, from idea to execution. It is an opportunity for you to attempt the kind of work you admire in industry, in the process creating a substantial communication portfolio piece that reflects the cumulative learning from your degree and mastery of your chosen discipline. You may work individually or in collaboration with a small team within the fields of advertising, communication, creative writing, journalism, media studies, social media, public relations, and film and television, or develop a hybrid project that falls within the spaces among these disciplines. You will first establish the scope, limitations and context of your work, situating it within its industry contexts/comparisons and identifying the market and audience for it. Classes will take the form of workshops, where you will have access to substantial peer and instructor feedback. The subject will also explore models of productivity and sustained creative practise, pitching, freelance and client work models, project management and the transformative power of communication, creative practice, and research.
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MKTG11-100: Marketing Fundamentals (10CP)
Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.
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Discipline Options
Students must choose three (3) of the following options.
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COMN12-204: Intercultural Communication (10CP)
This subject is concerned with the particular problem of communication across linguistic and ethnic boundaries. The principal areas covered are cultural differences in verbal and non-verbal communication, communication problems and ethnocentrism, and communication techniques in intercultural situations. The subject draws on a range of examples of actual intercultural communication scenarios to add a practical dimension. This subject focuses on communication in intercultural contexts preparing learners for careers in international and multicultural environments. We analyse cultural constructs through the lenses of research and theories from relevant disciplines, by considering the learner's culture of origin and by comparing similar and dissimilar cultures. We also consider how the cultural roots of reality derive from the effects of religious, family, and historical world views. Furthermore, we examine language, non-verbal communication, social customs and expected patterns of relationships in relation to interpersonal, business, educational, and health care situations. Students actively experience different cultural attitudes and expectations as they engage in a journey of cultural understanding. The knowledge and skills developed in the subject have immediate relevance to us as world travellers and intercultural workers. Students entering the fields of business, teaching, social services, and tourism will have opportunities to apply their learning in daily contacts with culturally different groups.
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COMN12-205: Interpersonal Communication (10CP)
Interpersonal Communication is the fundamental relational force that constructs our social world, enabling us to create, maintain, and (not occasionally) destroy our personal, social, and professional relationships. This subject introduces the specialist Communication sub-discipline of Interpersonal Communication. It focuses on understanding the Self in relation to Others as a means of enabling more competent and mindful communication. The subject explores a range of interpersonal topics, including perception, verbal and nonverbal communication, emotion, disclosure, and conflict communication through both theory and practice.
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COMN12-214: Creative Enterprise (10CP)
In a rapidly evolving creative economy, creative and communication practitioners must navigate industry landscapes with strategy and entrepreneurial flair, while still prioritising originality and creativity. Creative Enterprise will equip you to work in creative fields - including communication, PR, advertising, journalism, social media, creative arts and embedded creative roles - with the essential tools to thrive as a professional, freelancer, entrepreneur or intrapreneur. This subject explores the enterprise of creativity: how ideas become sustainable ventures, how intellectual property is protected and leveraged and how creatives can build resilient careers. You will learn to develop and pitch creative projects (to clients, funders, investors and other opportunities) and understand a range of industry contexts for your work, from working as a sole trader or freelancer, to working in start-ups or with employees, agencies and in embedded creative roles. You will also craft your own creative identity (personal and professional branding) and learn how to use social media to build visibility, networks and opportunities.
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COMN12-216: Gender Communication (10CP)
This subject focuses on the interactive relationship between gender and communication in contemporary society. We examine how gender is created, maintained, and challenged across various individual, interpersonal, and institutional contexts, including close relationships, culture, media, education, and the workplace. Drawing on key theories and concepts to explain the functions and processes of gender and communication, the subject invites personal and critical reflection on aspects of identity, interaction, and experience.
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COMN12-218: Organisational Communication (10CP)
In this subject, you will learn about significant issues, topics, theories, and practices in contemporary organisational communication from both an employee and a managerial perspective. The subject aims to help you understand how organisational communication functions to guide you in making your own communication choices and make sense of others’ communication. You will learn about employee socialisation, managerial and leadership communication, organisations as cultures, communication and decision-making, communication between employees, conflict communication, power and resistance, reactions to change, and communication during employee transitions. Throughout the subject, you will analyse various organisational communication issues and make recommendations for change. The subject considers many different organisational communication scenarios, and students will have opportunities to lead discussions.
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HUMR11-100: Research Methods and Data Visualisation (10CP)
The ability to find, read, interpret and learn from data has become critical in determining the future of all human endeavours. This subject introduces you to principles and applications of research methodology. You will explore research purposes, methods and tools for data selection, interpretation and analysis. You will also learn how to present your findings and visualise data in ways that address the needs of diverse educational and industry contexts. This subject will equip you with lifelong skills to design, execute and present research of integrity in their current studies and future professions.
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Marketing Major
Students must complete the Marketing Major (60CP).
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Marketing
This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.
General Electives
Students must choose forty credit points (40CP) of available undergraduate electives across the University. Alternatively, students may complete an elective Minor, which consists of 4 subjects (40CP).
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University Undergraduate Electives
Students may choose from all Undergraduate subjects across the University that are available as general electives.
Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
Connect
Speak to a current Bond student
Connect
Speak to a current Bond student