Bachelor of Communication (Business)

What can you do with your degree?

Today’s rapidly changing work environment requires employees to acquire dynamic and flexible skills. The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans

Marketing strategist

A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.

Social media manager

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

Brand strategist

A brand strategist develops strategic plans to help a business sell products and services to its target audiences. Some responsibilities of a brand strategist are to create proposals that help a company stand out from competitors, find trends in market data, develop strategies to engage audiences, create marketing materials, make presentations to highlight their research, and work with other creative departments such as public relations and advertising.

Journalist

A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in clear and compelling ways.

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

View Bachelor of Communication (Business) learning outcomes
  1. Evaluate communication and marketing issues, audiences, consumer insights, cultural contexts and media environments using established theories, research methods and analytical frameworks.
  2. Develop creative communication and marketing content and campaigns that achieve defined communication or marketing objectives.
  3. Apply strategic decision-making to plan communication and marketing activities that align with consumer insight, audience needs and organisational goals.
  4. Write communication and marketing content for professional contexts, adapting style, structure and tone to audience, purpose and platform.
  5. Present communication and marketing content orally in professional contexts, adapting delivery to audience and purpose.
  6. Apply digital tools and technologies to extend communication and marketing practice across multiple platforms and audiences.
  7. Apply ethical principles and professional standards to communication and marketing practice, supporting responsible and accountable decision-making.
  8. Apply marketing frameworks and analytical tools to identify market needs and develop targeted communication and marketing outputs.
  9. Engage with cultural diversity and global perspectives, including Indigenous knowledges and international contexts, in communication and marketing practice.
  10. Collaborate in professional teams to deliver communication and marketing outcomes, contributing to shared goals and project development.
  11. Contribute to the development and direction of communication and marketing projects within collaborative contexts.
  12. Evaluate personal communication and marketing practice to adapt approaches in response to feedback, new information and changing professional contexts.

How you can further develop your skills

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