Bachelor of Communication

What can you do with your degree?

Today’s rapidly changing work environment requires employees to acquire dynamic and flexible skills. The Bachelor of Communication at Bond allows graduates to differentiate themselves by complementing the foundations of communication with a specialisation providing them with transferable and adaptable knowledge. This program adopts a ‘digital first’ approach, which reflects this fast-paced, progressive industry.

PR Strategist

A public relations strategist provides strategic leadership in public relations including media relations, crisis communication, and reputation management. Some responsibilities are to cultivate relationships with writers, editors, and influencers; conduct media monitoring and track social change themes; serve as a spokesperson on media interactions that impact an organisation; provide proactive crisis communication planning; and manage and execute ongoing reputation management strategies.

Social Media Manager

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

Creative Director

A creative director in an advertising agency takes responsibility for all creative design output and is often responsible for staff supervision and work production. They are responsible for creating a vision for a company’s branding, and they produce art and designs to support that vision. Some of their tasks are to present work to clients; choose and approve images, graphics, and designs; turn ideas and messages into visuals; and keep projects on budget and to deadline.

Journalist

A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in a clear and compelling way.

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

View Bachelor of Communication learning outcomes
  1. Evaluate communication issues, audiences, cultural contexts and media environments using established theories, research methods and evidence.
  2. Develop creative communication content and campaigns that achieve defined communication objectives.
  3. Apply strategic decision-making to plan communication activities that align with audience, purpose and organisational goals.
  4. Write communication content for professional contexts, adapting style, structure and tone to audience, purpose and platform.
  5. Apply digital tools and technologies to extend communication practice across multiple platforms and audiences.
  6. Present communication content orally in professional contexts, adapting delivery to audience and purpose.
  7. Apply ethical principles and professional standards to communication practice, supporting responsible and accountable decision-making.
  8. Apply specialised knowledge and practices within a chosen communication discipline to develop professional communication outputs.
  9. Engage with cultural diversity and global perspectives, including Indigenous knowledges and international contexts, in communication practice.
  10. Collaborate in professional teams to deliver communication outcomes, contributing to shared goals and project development.
  11. Contribute to the development and direction of communication projects within collaborative contexts.
  12. Evaluate personal communication practice to adapt approaches in response to feedback, new information and changing professional contexts.

Take your skill set to the next level

Previous Next