Today’s rapidly changing work environment requires employees to acquire dynamic and flexible skills. The Bachelor of Communication at Bond allows graduates to differentiate themselves by complementing the foundations of communication with a specialisation providing them with transferable and adaptable knowledge. This program adopts a ‘digital first’ approach, which reflects this fast-paced, progressive industry.
A public relations strategist provides strategic leadership in public relations including media relations, crisis communication, and reputation management. Some responsibilities are to cultivate relationships with writers, editors, and influencers; conduct media monitoring and track social change themes; serve as a spokesperson on media interactions that impact an organisation; provide proactive crisis communication planning; and manage and execute ongoing reputation management strategies.
Social Media Manager
A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.
A creative director in an advertising agency takes responsibility for all creative design output and is often responsible for staff supervision and work production. They are responsible for creating a vision for a company’s branding, and they produce art and designs to support that vision. Some of their tasks are to present work to clients; choose and approve images, graphics, and designs; turn ideas and messages into visuals; and keep projects on budget and to deadline.
A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in a clear and compelling way.
Program learning outcomes
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.
View Bachelor of Communication learning outcomes
- Describe the Communication discipline including its origins, broad nature, contemporary debates, and distinguishing features as a field of study by articulating the importance of communication expertise in career development and civic engagement, and the diverse career pathways available.
- Apply a strong body of theoretical and practical knowledge about professional and human communication within global, social, political, economic, and cultural contexts to communication inquiry.
- Create and critically analyse messages appropriate to audience, purpose, and context by selecting, adapting, and presenting messages to meet the diverse needs of individuals, groups, and contexts.
- Demonstrate a high level of technical, creative, and critical thinking skills in written, oral, and applied communication practice underpinned by collaboration, adaptability, agility, and ethical decision-making to accomplish communicative goals.
- Apply diverse communication skills and attributes to develop a passion for civic engagement and public discourse by recognising, appreciating, respecting, and embracing individual and cultural similarities and differences.