Bachelor of Communication

A public relations strategist provides strategic leadership in public relations including media relations, crisis communication, and reputation management. Some responsibilities are to cultivate relationships with writers, editors, and influencers; conduct media monitoring and track social change themes; serve as a spokesperson on media interactions that impact an organisation; provide proactive crisis communication planning; and manage and execute ongoing reputation management strategies.

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

A creative director in an advertising agency takes responsibility for all creative design output and is often responsible for staff supervision and work production. They are responsible for creating a vision for a company’s branding, and they produce art and designs to support that vision. Some of their tasks are to present work to clients; choose and approve images, graphics, and designs; turn ideas and messages into visuals; and keep projects on budget and to deadline.

A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in a clear and compelling way.