Communication Experience Day 2026

Influence your career with Communication at Bond

Love telling stories, influencing opinions or understanding how messages shape the world around us? Communication is a dynamic and fast-evolving field that goes far beyond social media. It is about creating compelling narratives, engaging diverse audiences, building trust and reputations and persuading people to think, feel and act. 

Join us on Thursday, 28 May, 2026 for the Communication: Journalism, Social Media, Public Relations & Advertising Experience Day, where you’ll learn how communication connects ideas, people and industries.

Communication can be a career in itself or core skill set across a wide range of professions, including:

  • Journalists researching, writing and telling impactful stories across digital, broadcast and print platforms.
  • Public relations professionals managing brand reputations and strategic communication with the public and media.
  • Advertising professionals developing creative campaigns that connect with audiences and influence behaviour.
  • Social media and content specialists creating engaging content and strategies for brands and organisations.
  • Communication professionals applying communication theories to understand how messages are created, received and interpreted in society. 

Studies in Journalism, Social Media, Public Relations or Advertising can open doors to exciting careers in media and communication. Bond’s Experience Day will give you a taste of what a career in this field might look like. 

Communication: Journalism, Social Media, Public Relations & Advertising Experience Day  
When:  Thursday, 28 May, 2026
Time:  8:30am - 3:00pm (AEST)
Where:  Bond University, Gold Coast Campus

Society & Design Precinct:
Building 3, Level 1, Room 11 to check-in
Campus Parking & Map

This free event is open to Year 10, 11, and 12 students, plus one parent per student.

Note for attending parents: We are pleased to invite you to join our Office of Future Students team for a complimentary lunch at Lakeside. 

Registration is compulsory.

IMPORTANT INFORMATION: 

Students will need to bring a smartphone and a laptop for this Experience Day.

What will the Experience Day involve?

At the 2026 Communication Experience Day, you’ll step into the dynamic world of digital communication, content creation, and brand strategy. Learn from industry experts and Bond academics as they explore the power of  journalism, social media, public relations and advertising.

Through hands-on sessions, you’ll develop practical skills in social media strategy, mobile journalism, and creative advertising, gaining real-world insights into how brands and media professionals engage audiences online. You’ll also have the opportunity to connect with current Bond students, hear about their experiences, and explore our campus on a guided tour.

Students will need to bring a smartphone and a laptop for this Experience Day.

View the full schedule here

Download the 2026 Communication Experience Day Schedule

2026 Communication Experience Day Schedule

 

TimeActivityLocation
9:00amRegistration & Check In

Society & Design Precinct

Building 3, Level  1, Room 11

9:20amWelcome and Introduction

Society & Design Precinct

Building 3, Level  1, Room 11

9:30am

Session 1: Messages that matter 

Krista Mathis, Senior Teaching Fellow

Effective communication hinges on understanding how people react and interact. Whether it’s pitching an idea to a boss or communicating through social media, there will be different emotions and responses, shaped by context and audience.  Good communication demands empathy, adaptability, and lots of practise!

Society & Design Precinct

Building 3, Level  1, Room 11

10:00am

Session 2:  Creator journalism: smartphone videography

Dr Caroline Graham, Discipline Lead, Communication &  Rob Layton, Assistant Professor 

There's potentially a whole newsroom in your pocket. From documentary-making and podcasting, through to social media packages, your mobile is a powerful storytelling tool.  In this session you'll get hands on with mobile journalism equipment, and film and edit a video story.

Society & Design Precinct

Building 3, Level  1, Room 11

 

11:10amMorning TeaSD Balcony, Level 2
11:40am

Session 3: Why do ads stick? 

Dr Sven Brodmerkel, Assistant Professor 

At the heart of every memorable campaign is a creative idea that cuts through. In this session, we’ll dissect an advertising campaign to understand why it stayed with audiences long after it went live.

Society & Design Precinct

Building 3, Level  1, Room 11

12:15pm

Lunch

Optional: 12:30pm Campus Tour (led by OFS Student Liaison)

Parents Lunch at Lakeside with Office of Future Students Team

SD Balcony, Level 2
1:00pm

Session 4: How to build a social media strategy 

Lucy Fisher, Senior Teaching Fellow & Dr Michele Clark, Assistant Professor 

Every brand needs a strategy to help them determine what and when to post on social media.  More importantly, being strategic when using social media can help build and maintain a brand's reputation.  In this session, you'll create a social media strategy, incorporating goals, audiences, channels, content and evaluation.

Society & Design Precinct

Building 3, Level  1, Room 11

2:00pm

Session 5: Life at Bond | Question & Answer 

Lucy Fisher, Senior Teaching Fellow & Caroline Graham, Discipline Lead, Communication

An explanation of the degree options: Communication, Journalism, Creative Arts

My Communication and Social Media student experience

Hear from Iona Radcliffe, a recent Bond Alumni who studied Communication and has already begun her career in social media. 

Society & Design Precinct

Building 3, Level  1, Room 11

2:30pmEvent Concludes 

 * Event schedule may be subject to change. 

Dear media...

There's never been a more exciting time to be in journalism. Podcasts are thriving. Digital media is being consumed at an unprecedented pace. Journalists can reach larger, more targeted audiences than ever before. This is a letter to the media, from the next generation of reporters and storytellers.

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