| Type: | Postgraduate Subject |
|---|---|
| Code: | MKTG71-314 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
This subject builds on Internet Marketing and explores the role of social media in contemporary marketing strategy. Students learn sophisticated techniques and tools to target potential customers and how channel choice, content, advertising, and analytics may be strategically leveraged to build intimate customer relationships. The experiential environment of this subject enables students to practice their skills through planning, researching, executing, analysing, and iterating multi-channel social media marketing campaigns to augment and enhance performance.
Subject details
Learning outcomes
- Demonstrate advanced knowledge of social media marketing and its importance in digital marketing.
- Design and implement advanced solutions to assigned social media marketing problems by leveraging appropriate approaches, techniques, and technology to achieve stated business goals.
- Critically reflect on and learn from personal experience to enable continued development via assimilation of theory and practice.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent): |
| Restrictions: |
Nil |
Subject outlines
Subject dates
-
September 2024
Standard Offering Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 30/09/2024 Last enrolment: 22/09/2024 Withdraw - Financial: 05/10/2024 Withdraw - Academic: 26/10/2024 Teaching census: 04/10/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 09/09/2024 |
| Subject start: | 09/09/2024 |
| Cancellation 1: | 23/09/2024 |
| Cancellation 2: | 30/09/2024 |
| Last enrolment: | 22/09/2024 |
| Withdraw - Financial: | 05/10/2024 |
| Withdraw - Academic: | 26/10/2024 |
| Teaching census: | 04/10/2024 |