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MKTG13-312: Digital Marketing for Customer Engagement

Description

This subject aims to provide students with a comprehensive understanding of the theory and practice of digital marketing. It focuses on the behavioural considerations of target buyers and how search engine, email, mobile and content marketing may be strategically leveraged to build profitable customer relationships. This experiential subject offers students the opportunity to practice Internet marketing through planning, researching, executing, analysing, and iterating multi-format Internet marketing campaigns. It also features the use of artificial intelligence to augment and enhance performance.

Subject details

Type: Undergraduate Subject
Code: MKTG13-312
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • January 2024 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2024: $4,260.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Demonstrate knowledge of internet marketing and its importance in digital marketing.
  2. Design and implement solutions to assigned internet marketing problems by leveraging appropriate approaches, techniques, and technology to achieve stated business goals.
  3. Reflect on and learn from personal experience to enable continued development via assimilation of theory and practice.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 12/11/2023
    Semester start: 15/01/2024
    Subject start: 15/01/2024
    Cancellation 1: 29/01/2024
    Cancellation 2: 05/02/2024
    Last enrolment: 28/01/2024
    Withdraw - Financial: 10/02/2024
    Withdraw - Academic: 02/03/2024
    Teaching census: 09/02/2024
Standard Offering
Enrolment opens: 12/11/2023
Semester start: 15/01/2024
Subject start: 15/01/2024
Cancellation 1: 29/01/2024
Cancellation 2: 05/02/2024
Last enrolment: 28/01/2024
Withdraw - Financial: 10/02/2024
Withdraw - Academic: 02/03/2024
Teaching census: 09/02/2024