Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.
|Bond Business School|
- May 2020 [Standard Offering]
- September 2020 [Standard Offering]
- January 2021 [Standard Offering]
- May 2021 [Standard Offering]
- September 2021 [Standard Offering]
- January 2022 [Standard Offering]
- May 2022 [Standard Offering]
- Commencing in 2020: $4,340
- Commencing in 2021: $4,390
1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
3. Identify a marketing opportunity or problem, and generate creative solutions.
4. Work effectively in a diverse and cross-cultural team to complete a major project.
5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.
| Requisites: ? |
| Restrictions: ? |
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.