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MKTG11-100: Marketing

Description

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you. 

Subject details

TypeUndergraduate
CodeMKTG11-100
EFTSL0.125
FacultyBond Business School
Semesters offered
  • September 2018 [Standard Offering]
  • January 2019 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • January 2020 [Standard Offering]
  • May 2020 [Standard Offering]
Credit10
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
3. Identify a marketing opportunity or problem, and generate creative solutions.
4. Work effectively in a diverse and cross-cultural team to complete a major project.
5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018
Standard Offering
Enrolment opens11/11/2018
Semester start14/01/2019
Subject start14/01/2019
Cancellation 1?28/01/2019
Cancellation 2?04/02/2019
Last enrolment27/01/2019
Last withdrawal?08/02/2019
Teaching census?08/02/2019