MKTG11-100: Marketing

Description

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you. 

Subject details

Learning outcomes

1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
3. Identify a marketing opportunity or problem, and generate creative solutions.
4. Work effectively in a diverse and cross-cultural team to complete a major project.
5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.

Enrolment requirements

Subject outlines

• January 2019 [Standard]
• September 2018 [Standard]
• May 2018 [Standard]
• January 2018 [Standard]
• September 2017 [Standard]
• May 2017 [Standard]

Subject dates