Description
Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.
Subject details
Type | Undergraduate |
Code | MKTG11-100 |
EFTSL | 0.125 |
Faculty | Bond Business School |
Semesters offered |
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Credit | 10 |
Study areas |
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Subject fees |
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Learning outcomes
1. Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
2. Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
3. Identify a marketing opportunity or problem, and generate creative solutions.
4. Work effectively in a diverse and cross-cultural team to complete a major project.
5. Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.
Enrolment requirements
Requisites: ? | Nil |
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Restrictions: ? | This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure. |
Subject outlines
Subject dates
Standard Offering | |
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Enrolment opens | 02/08/2020 |
Semester start | 14/09/2020 |
Subject start | 14/09/2020 |
Cancellation 1? | 28/09/2020 |
Cancellation 2? | 05/10/2020 |
Last enrolment | 27/09/2020 |
Withdraw – Financial? | 10/10/2020 |
Withdraw – Academic? | 31/10/2020 |
Teaching census? | 09/10/2020 |
Standard Offering | |
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Enrolment opens | 15/11/2020 |
Semester start | 18/01/2021 |
Subject start | 18/01/2021 |
Cancellation 1? | 01/02/2021 |
Cancellation 2? | 08/02/2021 |
Last enrolment | 31/01/2021 |
Withdraw – Financial? | 13/02/2021 |
Withdraw – Academic? | 06/03/2021 |
Teaching census? | 12/02/2021 |