| Type: | Undergraduate Subject |
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| Code: | COMN12-214 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Credit: | 10 |
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| Subject fees: |
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Description
In a rapidly evolving creative economy, creative and communication practitioners must navigate industry landscapes with strategy and entrepreneurial flair, while still prioritising originality and creativity. Creative Enterprise will equip you to work in creative fields - including communication, PR, advertising, journalism, social media, creative arts and embedded creative roles - with the essential tools to thrive as a professional, freelancer, entrepreneur or intrapreneur.
This subject explores the enterprise of creativity: how ideas become sustainable ventures, how intellectual property is protected and leveraged and how creatives can build resilient careers. You will learn to develop and pitch creative projects (to clients, funders, investors and other opportunities) and understand a range of industry contexts for your work, from working as a sole trader or freelancer, to working in start-ups or with employees, agencies and in embedded creative roles. You will also craft your own creative identity (personal and professional branding) and learn how to use social media to build visibility, networks and opportunities.
Subject details
Learning outcomes
- Analyse industry contexts relevant to creative practice across communication, media and creative arts fields.
- Design a creative project from concept to pitch, incorporating effective budgeting, resource allocation and timeline planning.
- Deliver persuasive pitches for creative concepts to clients, funders, investors or competitions.
- Produce a personal brand identity using digital tools and social media strategies.
- Apply legal and ethical principles¿to creative practice, including copyright laws, contracts and intellectual property in the development or use of creative work.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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Anti-requisites: |