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Master of Sport Management

Program overview

With south-east Queensland set to host the Summer Olympic Games in 2032, there has never been a better time to consider a career in sport management.

The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more.

Bond’s Master of Sport Management will put you in the box seat to take advantage of the opportunities that will emerge, both here in Australia and overseas.

Exploring the many facets of sport management from a grassroots level through to elite professional sport organisations and events, the program focusses on enhancing your skills in high-performance sport management, advanced business strategies, people management, international sport business, global sport law, organisational leadership and more.

All sport management students are encouraged to undertake extra-curricular voluntary work in the sport sector and students may be eligible to undertake a sport management internship with a sport organisation of their choice.

Our academics have experienced the business of sport from the inside, and you’ll meet experts in sport, law, business, and public relations who share their industry experience, knowledge, and contacts.

Program code: BN-13127

CRICOS code: 096559M

Program overview

With south-east Queensland set to host the Summer Olympic Games in 2032, there has never been a better time to consider a career in sport management.

The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more.

Bond’s Master of Sport Management will put you in the box seat to take advantage of the opportunities that will emerge, both here in Australia and overseas.

Exploring the many facets of sport management from a grassroots level through to elite professional sport organisations and events, the program focusses on enhancing your skills in high-performance sport management, advanced business strategies, people management, international sport business, global sport law, organisational leadership and more.

All sport management students are encouraged to undertake extra-curricular voluntary work in the sport sector and students may be eligible to undertake a sport management internship with a sport organisation of their choice.

Our academics have experienced the business of sport from the inside, and you’ll meet experts in sport, law, business, and public relations who share their industry experience, knowledge, and contacts.

Program code: BN-13127

CRICOS code: 096559M

Meet Rachael Tilly | Bond University student. Bond Elite Athlete.

About this program

The Master of Sport Management explores the professional challenges and opportunities for managers in the international sports industry. This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sport management from a grassroots level through to elite professional sports organisations and events. You will focus on managing high-performance sport, business strategies, event management, finance, law, governance and organisational leadership. ​The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience and knowledge. The program places a strong emphasis on practical experience through internships and work-integrated learning. 

Program specific scholarships

Bond Business School Postgraduate Bursaries

The Bond Business School Postgraduate Bursary has been developed to financially assist new postgraduate students enrolling in certain programs within the Bond Business School. The bursary will be assessed on a variety of factors including your contribution to the community.

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What you'll be studying

  • Study overview

    This overview is based on a full-time study load with a January start date. You will have the option to accelerate your program further and complete it in one year.

Program features

  • Learn from the best

    Our sport management subjects are taught by people who not only consult to industry but are global leaders in their field. In our small, discussion-based classes, you will learn from and engage with industry experts from professional and Olympic sport organisations based in Australia and around the world.

  • Join a business hub

    You will be based at Bond Business School, where our unique approach to business education breaks down the barriers between the classroom and the boardroom. Our classes are styled like meetings led by entrepreneurs, marketing experts, big data specialists, and CEOs. You will meet high-profile Australian and international business leaders at events like the Bond Business Leaders’ Forum, Business Links, on overseas study tours, and at industry conferences, workshops, and demo days.

  • Build a network

    During your semester, you will have the opportunity to build and grow your personal and professional network with access to both high-profile Australian and international business leaders through various industry networking events, guest presenters and work experience opportunities with a variety of sport organisations.

  • Dual accreditation

    Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% to have earned European Quality Improvement System (EQUIS) accreditation. It is one of only 11 Australian universities to have dual accreditation.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Hear from our Bondies

  • Sport Management

    Sport management at Bond is a hands-on course, utilising industry professionals, real-world experiences and the opportunity to undertake an internship with professional sport organisations. The sport industry continues to grow and seeks graduates in all fields, from sport participation, sport development, event management and high-performance sport management. Now that Brisbane has secured the 2032 Olympic Games, there has never been a better time to study sport management on the Gold Coast. 

    Lisa Gowthorp - Associate Professor
  • “Describe my Bond experience? In one word – phenomenal. I was given every possible opportunity to make contacts and further my career. And my student life was amazing – living on campus, meeting international students, sports representation, involvement with student clubs, and so much more. I will always be grateful to Bond for giving me the knowledge to achieve my career plans, the confidence to chase my goals and the professional network to make it happen.”

    Ryan Lenegan - Sport Management alumna
PreviousNext

Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

LEARN MORE

Hear from our Bondies

  • “Describe my Bond experience? In one word – phenomenal. I was given every possible opportunity to make contacts and further my career. And my student life was amazing – living on campus, meeting international students, sports representation, involvement with student clubs, and so much more. I will always be grateful to Bond for giving me the knowledge to achieve my career plans, the confidence to chase my goals and the professional network to make it happen.”

    Ryan Lenegan - Sport Management alumna
  • Sport Management

    Sport management at Bond is a hands-on course, utilising industry professionals, real-world experiences and the opportunity to undertake an internship with professional sport organisations. The sport industry continues to grow and seeks graduates in all fields, from sport participation, sport development, event management and high-performance sport management. Now that Brisbane has secured the 2032 Olympic Games, there has never been a better time to study sport management on the Gold Coast. 

    Lisa Gowthorp - Associate Professor
PreviousNext

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