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Master of Sport Management

Where will your degree take you?

The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Master of Sport Management is designed to build on your existing skills, education, and training to enable your transition to the next career level.

Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, corporate partnerships and sponsorship, and marketing.


Sport event manager

Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.

Sport marketer

Sport marketers are responsible for promoting sport teams, players, and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.

Sport manager

Sport managers are responsible for the promotion and coordination of sport activities as well as overseeing the participation, travel, and logistics of players and coaches and other special groups in sport. They can work for sport governing bodies, professional sport organisations, and any number of other sport-related organisations.

Professional accreditation

Bond Business School is among less than 7% of the world’s 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% have earned European Foundation for Management Development's (EFMD) European Quality Improvement System (EQUIS) accreditation. Bond Business School is both AACSB and EQUIS accredited placing us in the top 2% of Business Schools in the world.

Bond Business School is also one of four universities in Australia who are members of the Graduate Management Admission Council (GMAC), a tangible statement of the significant contribution our programs make to graduate management education. 

Graduate outcomes

Sport management makes sports career real for alumnus

Alumnus Harry Sleigh talks about his job working for the AFL and how his degree in sport management from Bond propelled him to where he is today.

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

Take your skill set to the next level

Extend your learning beyond the completion of your degree. Consider progressing on your journey to sharpen your skills and expand your knowledge in business and other specialised areas through these learning opportunities.

Higher Degree Research

Further study might qualify for Higher Degree Research in the form of Bond’s Master of Philosophy (Sport Management) or Doctor of Philosophy (Sport Management).

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Read more about Higher Degree Research


Our microcredential courses allow you to upskill in your chosen area without the commitment of a full degree. Ranging in length from a few hours to a few weeks, Bond's microcredentials are taught by academics who have their finger on the industry pulse.

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Read more about Microcredentials