Master of Marketing (Professional)

Program overview

Bond's Master of Marketing (Professional) is not available for domestic students - please see Master of Marketing.

Program code: BN-13148

CRICOS code: 113567K

Program overview

In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences. 

Only available to international students, Bond’s Master of Marketing (Professional) will allow you to hone in on your strategic and analytical skills, where you will learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context. Your studies will equip you with an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, digital and social media marketing and marketing analytics. 

The professional program follows the same structure as the Master of Marketing program with an additional 20-week professional portfolio component. Meeting the visa requirements for international students.  

Program code: BN-13148

CRICOS code: 113567K

About this program

The Master of Marketing (Professional) provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through  individual and team projects that take on real marketing challenges facing today’s organisations.

What you'll be studying

  • Semester 1

    Semester one focuses on giving you a solid foundation for the degree. The subjects are Marketing Fundamentals, Business Statistics or Quantitative Methods and one postgraduate elective.  

     

Program features

  • Specialist curriculum

    Whether changing careers or updating your skills, the program is designed to provide a strong foundation in the core areas of marketing, including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and a particular emphasis on marketing analytics, building on a core strength of the Bond Business School.

  • Learn by doing

    Throughout the program, students learn through real-world projects, not final examinations. Design and run a social media marketing campaign, create an integrated marketing communication plan, design and conduct market research, apply analytical tools to understand marketing problems and generate insights and develop integrated market strategies. Our students are prepared to be marketing professionals who can make an immediate impact in their organisations.

  • Engagement and Networking

    Bond’s small class sizes not only facilitate our learning by doing approach, but also enable close engagement with our world class educators who know each student by name. Moreover, this structure allows students to easily get to know their peers from around Australia and around the world, developing relationships for life.

  • Customisable subjects

    One-third of the program can be tailored to a student’s individual needs and interests. Students can deepen the program’s focus on marketing analytics by adding a specialisation in Business Data Analytics or selecting from a range of postgraduate offerings to enhance their management competencies or further explore other areas of marketing.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Program accreditation

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