Master of Marketing (Professional)

Where will your degree take you?

Marketing is a crucial aspect of any business. In today's highly competitive environment, organisations need skilled marketing professionals who can create, execute and evaluate effective marketing strategies. As a profession, marketing is receiving more attention than ever before due to the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences/markets. Increasingly, marketing leaders must be able to confidently gather, analyse and interpret customer and market data to navigate the changing digital landscape impacting their organisations.

Given the considerable skillset and knowledge needed by marketing professionals, it is not surprising that a recent Hays report found that 92% of marketing professionals hold at least a bachelor’s degree, typically in a business-related field. In addition, 20% have a master’s degree, 15% a marketing-related postgraduate diploma, 13% an MBA and 9% a non-marketing-related postgraduate diploma. Clearly, regular upskilling and further qualifications are becoming increasingly important, especially for more senior roles.

 

According to the 2021 Hays Salary Guide, some of the top paying jobs in Australia that require a university marketing qualification are:

  1. Marketing Director - AU$163,000 - AU$240,000 per annum
  2. Senior Marketing Manager - AU$92,000 - AU$165,000 per annum
  3. Digital Marketing Manager - AU$82,000 - AU$153,000 per annum
  4. Marketing Manager - AU$82,000 - AU$140,000 per annum
  5. Product Manager - AU$77,000 - AU$150,000 per annum
  6. Brand Manager - AU$71,000 - AU$150,000 per annum
  7. Direct Channel Manager - AU$82,000 - AU$153,000 per annum
  8. eCommerce Manager - AU$82,000 - AU$163,000 per annum
  9. Social Media Manager - AU$77,000 - AU$153,000 per annum
  10. Content Marketing Manager - AU$80,000 - AU$120,000 per annum

Retail

Major retail companies in Australia such as Woolworths, Coles, and Bunnings employ large numbers of marketing professionals to develop and execute marketing strategies.

Financial Services

Major banks such as Commonwealth Bank, Westpac, and ANZ, as well as insurance companies such as Allianz and AAMI employ marketing professionals to develop and implement marketing campaigns.

Consumer Goods

Consumer goods companies such as Procter & Gamble, Unilever, and Nestle employ marketing professionals to promote their products and increase brand awareness.

Digital Marketing Agency

There are several digital marketing agencies in Australia such as WME, Reload Media, and Web Profits that employ marketing professionals to help clients develop and execute digital marketing campaigns.

Program learning outcomes

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge, skills and abilities that will be achieved on completion of the program. These outcomes will help you determine whether this program aligns with your professional pathway, career and learning goals.

View Master of Marketing (Professional) learning outcomes
  1. Apply advanced marketing theories, concepts and techniques to address both routine and non-routine tasks.
  2. Critically evaluate complex marketing issues or problems.
  3. Generate creative solutions that address a complex marketing opportunity or problem.
  4. Critically reflect on one's personal learning experience to extract and evaluate insights.
  5. Adapt appropriately to the cultural, environmental and social considerations of individual behaviour and organisational operations in the field of marketing.
  6. Apply appropriate professional standards and best practices to make ethical, responsible decisions in complex marketing situations.
  7. Express marketing information in a clear, concise writing style tailored to a diverse, professional audience.
  8. Articulate marketing information to a diverse, professional audience using an appropriate speaking style and visual aids.
  9. Collaborate effectively with others to complete a complex business project or task.
  10. Demonstrate the ability to initiate, plan and execute a group project in collaboration with others.
  11. Demonstrate effective employability and professional skills to enhance workplace and career readiness.

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