In this subject, students will learn about the history and culture of surfing and how the sport has evolved to form the basis of a multi-billion dollar, highly fragmented global industry. The modern surf industry incorporates sport, media, arts, apparel, hardware, tourism, education and technology sectors. This subject will be built around issues confronting managers in this industry and will utilise case studies and guest speakers to explore and understand the industry’s inherent challenges and opportunities. Surfing often takes place in urban centres, but also in socially and ecologically fragile regions – both contexts present challenges and opportunities for the industry’s key stakeholders. With its Olympic debut in Tokyo 2020, and with the commercialisation of artificial wave technology in the form of surf parks, surfing participation is set for unprecedented growth, presenting new opportunities and challenges. A sustainable development lens is adopted to examine surfing’s tangible and intangible impacts; its built and natural infrastructure; the regional and urban areas in which it takes place; and the private, public and third sector partnerships upon which the modern industry is built.
|Faculty||Bond Business School|
1. Provide a detailed explanation of the history and culture of surfing and the fragmented nature of the modern global industry.
2. Describe in detail the growth and participation patterns across different national contexts.
3. Critically evaluate sustainability challenges and opportunities posed by the sport’s rapid growth.
4. Apply a problem-solving approach using surf culture and sustainability principles to identify and analyse a major issue confronting the surf industry.
5. Deliver a logically constructed persuasive presentation using appropriate visual aids.
6. Work effectively, responsibly and productively with others to stimulate critical thinking and complete group projects to a high standard.
Future offerings not yet planned.