PUBR11-100: Introduction to Public Relations

Description

This subject introduces you to a comprehensive conceptual framework demonstrating how public relations practitioners work in all industries across corporate, government, and not-for-profit organisations. We view public relations from a management perspective as a positive force in society. As a student in the subject, you will evaluate the profession’s present structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will apply this knowledge to creating and pitching an authentic public relations campaign.

Subject details

Type: Undergraduate Subject
Code: PUBR11-100
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • January 2023 [Standard Offering]
  • May 2023 [Standard Offering]
  • January 2024 [Standard Offering]
Credit: 10
Subject fees:
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Understand and evaluate public relations theory and practice through case study analysis and application.
  2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations.
  3. Demonstrate theoretical and practical public relations knowledge and skills through creating and pitching an authentic campaign.
  4. Demonstrate effective oral and written presentation skills.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 13/11/2022
    Semester start: 16/01/2023
    Subject start: 16/01/2023
    Cancellation 1: 30/01/2023
    Cancellation 2: 06/02/2023
    Last enrolment: 29/01/2023
    Withdraw - Financial: 11/02/2023
    Withdraw - Academic: 04/03/2023
    Teaching census: 10/02/2023
  • Standard Offering
    Enrolment opens: 19/03/2023
    Semester start: 15/05/2023
    Subject start: 15/05/2023
    Cancellation 1: 29/05/2023
    Cancellation 2: 05/06/2023
    Last enrolment: 28/05/2023
    Withdraw - Financial: 10/06/2023
    Withdraw - Academic: 01/07/2023
    Teaching census: 09/06/2023
  • Standard Offering
    Enrolment opens: 12/11/2023
    Semester start: 15/01/2024
    Subject start: 15/01/2024
    Cancellation 1: 29/01/2024
    Cancellation 2: 05/02/2024
    Last enrolment: 28/01/2024
    Withdraw - Financial: 10/02/2024
    Withdraw - Academic: 02/03/2024
    Teaching census: 09/02/2024
Standard Offering
Enrolment opens: 13/11/2022
Semester start: 16/01/2023
Subject start: 16/01/2023
Cancellation 1: 30/01/2023
Cancellation 2: 06/02/2023
Last enrolment: 29/01/2023
Withdraw - Financial: 11/02/2023
Withdraw - Academic: 04/03/2023
Teaching census: 10/02/2023

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