Type: | Undergraduate Subject |
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Code: | PUBR11-100 |
EFTSL: | 0.125 |
Faculty: | Faculty of Society and Design |
Semesters offered: |
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Credit: | 10 |
Subject fees: |
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Description
This subject introduces you to a comprehensive conceptual framework demonstrating how public relations practitioners work in all industries across corporate, government, and not-for-profit organisations. We view public relations from a management perspective as a positive force in society. As a student in the subject, you will evaluate the profession’s present structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will apply this knowledge to creating and pitching an authentic public relations campaign.
Subject details
Learning outcomes
- Understand and evaluate public relations theory and practice through case study analysis and application.
- Appraise and articulate the roles and responsibilities of professional and ethical public relations in corporate, government and not-for-profit organisations.
- Demonstrate theoretical and practical public relations knowledge and skills through creating and pitching an authentic campaign.
- Demonstrate effective oral and written presentation skills.
Enrolment requirements
Requisites: |
Nil |
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Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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Restrictions: |
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Subject outlines
- May 2023 [Standard - Standard [May 2023]]
- January 2023 [Standard - Standard [January 2023]]
- May 2022 [Standard - Standard [May 2022]]
- January 2022 [Standard - Standard [January 2022]]
- May 2021 [Standard - Standard [May 2021]]
- January 2021 [Standard - Standard [January 2021]]
- September 2020 [Standard - Standard [September 2020]]
- May 2020 [Standard - Standard [May 2020]]
- January 2020 [Standard - Standard [January 2020]]
- May 2019 [Standard - Standard [May 2019]]
- January 2019 [Standard - Standard [January 2019]]
- September 2018 [Standard - Standard [September 2018]]
- May 2018 [Standard - Standard [May 2018]]
- January 2018 [Standard - Standard [January 2018]]
- September 2017 [Standard - Standard [September 2017]]
- May 2017 [Standard - Standard [May 2017]]
Subject dates
-
May 2022
Standard Offering Enrolment opens: 20/03/2022 Semester start: 16/05/2022 Subject start: 16/05/2022 Cancellation 1: 30/05/2022 Cancellation 2: 06/06/2022 Last enrolment: 29/05/2022 Withdraw - Financial: 11/06/2022 Withdraw - Academic: 02/07/2022 Teaching census: 10/06/2022 -
January 2023
Standard Offering Enrolment opens: 13/11/2022 Semester start: 16/01/2023 Subject start: 16/01/2023 Cancellation 1: 30/01/2023 Cancellation 2: 06/02/2023 Last enrolment: 29/01/2023 Withdraw - Financial: 11/02/2023 Withdraw - Academic: 04/03/2023 Teaching census: 10/02/2023 -
May 2023
Standard Offering Enrolment opens: 19/03/2023 Semester start: 15/05/2023 Subject start: 15/05/2023 Cancellation 1: 29/05/2023 Cancellation 2: 05/06/2023 Last enrolment: 28/05/2023 Withdraw - Financial: 10/06/2023 Withdraw - Academic: 01/07/2023 Teaching census: 09/06/2023
Standard Offering | |
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Enrolment opens: | 20/03/2022 |
Semester start: | 16/05/2022 |
Subject start: | 16/05/2022 |
Cancellation 1: | 30/05/2022 |
Cancellation 2: | 06/06/2022 |
Last enrolment: | 29/05/2022 |
Withdraw - Financial: | 11/06/2022 |
Withdraw - Academic: | 02/07/2022 |
Teaching census: | 10/06/2022 |
Standard Offering | |
---|---|
Enrolment opens: | 13/11/2022 |
Semester start: | 16/01/2023 |
Subject start: | 16/01/2023 |
Cancellation 1: | 30/01/2023 |
Cancellation 2: | 06/02/2023 |
Last enrolment: | 29/01/2023 |
Withdraw - Financial: | 11/02/2023 |
Withdraw - Academic: | 04/03/2023 |
Teaching census: | 10/02/2023 |
Standard Offering | |
---|---|
Enrolment opens: | 19/03/2023 |
Semester start: | 15/05/2023 |
Subject start: | 15/05/2023 |
Cancellation 1: | 29/05/2023 |
Cancellation 2: | 05/06/2023 |
Last enrolment: | 28/05/2023 |
Withdraw - Financial: | 10/06/2023 |
Withdraw - Academic: | 01/07/2023 |
Teaching census: | 09/06/2023 |