| Type: | Postgraduate Subject |
|---|---|
| Code: | HRTM71-215 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
This subject explores the dynamic intersection of technology and tourism, examining how digital innovations are reshaping travel experiences, destination management, and industry operations. It introduces frameworks to inform digital innovation strategy, including technology adoption; diffusion of innovations; the risks associated with digital technologies and how to manage these responsibly. A range of technologies used by tourists and/or tourism operators will be explored, from mobile apps and smart systems to artificial intelligence and virtual reality. Through case studies and hands-on activities, students will evaluate digital technologies in tourism from an end-user perspective and propose technological solutions to enhance the tourist experience and/or improve the operational efficiency of tourism organisations.
Subject details
Learning outcomes
- Critically analyse and synthesise the key factors tourism operators should consider in their digital innovation strategy.
- Evaluate and interpret the interrelationships between emerging technologies, tourist behaviour, and operational strategies in tourism enterprises.
- Critically appraise and justify the effectiveness and limitations of digital tourism technologies from an end-user perspective.
- Critically assess the risks and ethical issues associated with digital technologies and formulate responsible management responses to mitigate these.
- Formulate and defend digital technology solutions that address a problem or improve the end user experience for tourists and/or tourism operators.
- Communicate key issues and/or recommendations regarding digital innovation effectively using appropriate professional formats.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Restrictions: |
Nil |