Program overview
In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting.
Bond’s Master of Marketing levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.
Program code: BN-13147
CRICOS code: 113566M
Program overview
In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting.
Bond’s Master of Marketing levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.
Program code: BN-13147
CRICOS code: 113566M
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About this program
The Master of Marketing provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.
Program specific scholarships
Bond Business School Postgraduate Bursaries
The Bond Business School Postgraduate Bursary has been developed to financially assist new postgraduate students enrolling in certain programs within the Bond Business School. The bursary will be assessed on a variety of factors including your contribution to the community.
Program features
Inherent requirements
Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.