Program overview
In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences.
Bond’s Master of Marketing will allow you to hone in on your strategic and analytical skills, where you will learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context. Your studies will equip you with an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, digital and social media marketing and marketing analytics.
Program code: BN-13147
CRICOS code: 113566M
Program overview
In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences.
Bond’s Master of Marketing will allow you to hone in on your strategic and analytical skills, where you will learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context. Your studies will equip you with an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, digital and social media marketing and marketing analytics.
Program code: BN-13147
CRICOS code: 113566M
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About this program
The Master of Marketing provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.
Program specific scholarships
Bond Business School Postgraduate Bursaries
The Bond Business School Postgraduate Bursary has been developed to financially assist new postgraduate students enrolling in certain programs within the Bond Business School. The bursary will be assessed on a variety of factors including your contribution to the community.
Program features
Inherent requirements
Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.