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Dr Rafi Chowdhury

Associate Professor

Level 4, Building 2, Bond Business School, Bond University

Bond Business School

Accepting PhD Students

Research interests

My research interests are in the broad areas of ethical consumption, consumer social responsibility, and marketing/advertising ethics. I am interested in examining the role of moral emotions, culture/values, and religiosity/spirituality in these domains. I have published several articles on consumer ethics in the Journal of Business Ethics. I have also published in the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Journal of Consumer Affairs, Journal of Macromarketing, and Marketing Letters.


  • Marketing, PhD, University of Alberta, Award Date: 1 Nov 2006
  • Master of Business Administration, University of Kansas, Award Date: 31 May 2001
  • Bachelor of Business Administration, University of Dhaka, Award Date: 30 Nov 1997

Fields of Research

  • Marketing

Statement for HDR students

I am interested in supervising students that have research interests in ethical consumption and marketing/advertising ethics.

A list of possible (but not exhaustive) topics includes:

  • Consumers' perceptions of and willingness to purchase 'fair trade' products
  • Factors that influence consumers to engage in pro-social activities
  • Antecedents of anti-consumption values
  • 'Green' marketing
  • Consumer social responsibility

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