BMBA71-309: Creating Value Through Human-Centred Design

Description

Developing an entrepreneurial mindset is a central focus of this subject, encouraging students to cultivate curiosity, opportunity recognition, creativity, resilience, and a willingness to experiment, learn from failure, and adapt to uncertainty. Students explore how value can be created through innovative thinking and human-centred problem-solving, preparing them to navigate complex personal, professional, and societal challenges. This subject introduces design thinking as a human-centred, iterative approach where students engage with real-world problems that require empathy, ideation, prototyping, and testing to develop innovative and meaningful solutions. A distinctive feature of the subject is its dual-lens framework, through which students apply design thinking to both external challenges and their own life and career development. This approach positions design thinking not only as a methodology for innovation, but also as a practical framework for navigating complexity within systems and within oneself. Drawing on evidence-based theories and practical design frameworks, students learn to identify and define problems, gather and interpret relevant information, and generate creative responses that place people, including users, customers, stakeholders, and self, at the centre of the process. Through applied activities, collaborative learning, and structured reflection, students develop the knowledge, skills, and mindset to use design thinking as a tool for innovation, entrepreneurship, and personal growth.

Subject details

Type:	Postgraduate Subject
Code:	BMBA71-309
Faculty:	Bond Business School
Credit:	10
Study areas:	Business, Commerce, and Entrepreneurship

Learning outcomes

Apply design thinking methodologies to investigate and address real-world challenges.
Analyse user needs and contextual information to inform the development of solutions.
Develop and refine solutions using iterative prototyping processes.
Reflect on the application of design thinking to evaluate personal, professional, and project outcomes.

Enrolment requirements

Requisites:	Nil
Assumed knowledge:	Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Before enrolling in BMBA71-309 Creating Value Through Human-Centred Design, students must have completed at least 80 credit points in the MBA program.
Restrictions:	This subject is not available to Study Abroad Students Must be admitted into an MBA Affiliated Program. This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Before enrolling in BMBA71-309 Creating Value Through Human-Centred Design, students must have completed at least 80 credit points in the MBA program.

Restrictions:

This subject is not available to

Study Abroad Students

Must be admitted into an MBA Affiliated Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.