| Type: | Postgraduate Subject |
|---|---|
| Code: | BMBA71-205 |
| Faculty: | Bond Business School |
| Credit: | 10 |
| Study areas: |
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Description
AI, Data and Digital Transformation examines how organisations use artificial intelligence, data and digital technologies to create sustainable competitive advantage, while managing risk and transformation. The subject is organised around three interconnected capabilities: AI - how organisations automate, augment and innovate with intelligent technologies; Data - how they create value through high-quality data and analytics; and Digital Transformation - how business leaders redesign strategy, operating models and governance to realise value from AI and digital technologies. Students will learn how to develop and harness these capabilities to create competitive advantage within their industries and business contexts.
Subject details
Learning outcomes
- Evaluate how AI, data and digital technologies are reshaping competitive advantage in an industry to identify where value can be created and defended.
- Evaluate an organisation's existing data, AI, digital and governance capabilities to determine the priority gaps constraining its capacity to transform.
- Formulate an AI and digital strategy for a complex organisation that prioritises initiatives, justifies implementation decisions, and specifies measurable benefits realisation, while demonstrating ethical and responsible behaviour.
- Develop an AI or digital product that addresses a defined business problem, justifying the data required, the technology selected and the expected business value.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Restrictions: |
Nil |