An Australian-first university degree launching on the Gold Coast will produce graduates who can turn the promise of AI into practical business results.
The new Bachelor of Enterprise Artificial Intelligence was unveiled at Bond University’s 2026 Open Day, as organisations across the economy navigate the biggest workplace transformation in a generation.
Degree designer Professor Marcus Randall said the course was created to fill a gap between the people building AI and the leaders responsible for getting the most out of it.
“Currently in Australia you can study business, or you can study computer science,” Professor Randall said.
“What we’re creating is the connection between the two – someone who can speak the language of the CEO, and the language of AI engineers.
“Our graduates will be the people making sure AI projects actually deliver what businesses need.”
The degree combines AI and business studies with practical industry experience, with students working on real-world challenges for partner organisations towards the end of their course.
Graduates are expected to pursue careers as AI business analysts, digital transformation consultants, enterprise AI solutions architects and business intelligence analysts.
Graduate roles requiring AI skills are attracting starting salaries of up to $120,000.
Professor Randall said demand for AI-literate leaders was accelerating as the technology reshaped almost every workplace.
“There will hardly be any businesses or industries that won't be touched by AI,” he said.
“If businesses aren't using AI, their competitors are.”
Professor Randall said the future would belong to people who could work alongside AI rather than compete against it.
“At a time when people are talking about AI causing job losses, we're seeing the other side of the coin: AI is creating enormous opportunities,” he said.
“It's not about AI working by itself. It's about people and machines working together to do better things.”
Bond University College student Madeleine Harvey, 18, said she had originally planned to study cybersecurity before discovering the Bachelor of Enterprise Artificial Intelligence.
“I’ve always enjoyed digital technology, and AI is such an exciting area because almost every industry is going to be impacted by it,” she said.
Ms Harvey said the degree appealed to her because it combined emerging technology with the human skills needed to collaborate, communicate and understand how businesses can use AI effectively.
“There will always be careers that rely on human empathy, creativity and relationships – things that AI can support but can’t fully replace.”
Students enrolling in the Bachelor of Enterprise Artificial Intelligence do not need prior AI experience or advanced mathematics, and Bond has set the degree's ATAR entry at 70.
International AI pioneer Automation Anywhere, co-founded by Bond University alumna Neeti Mehta Shukla, will provide 35 students with training scholarships.
Bond University will also offer two postgraduate pathways: the Master of Enterprise Artificial Intelligence and the Master of Enterprise Artificial Intelligence (Professional).