Major, minor and specialisation study areas

Major (6)

A major in accounting from Bond University will give you entry into a respected and enduring global profession and substantial options when choosing a career. Forget about being labelled as a “number cruncher”, an accountant plays an influential role in the achievement of an entity’s entire range of objectives – not just the financial ones. Accountants are needed in government, NGOs, charities, universities, businesses of all structures and sizes, and more. The range and content of our subjects in our accounting major will give you the knowledge and skills from which you can set your sights on a role as a financial accountant, management accountant, auditor, tax specialist, business consultant, business analyst, treasurer, finance manager, or if none of these appeal to you, a very savvy business owner or entrepreneur. With a wide range of authentic assessment that reflects actual practice, this major will take you places.

Students must complete the following sixty credit points (60CP) of subjects: 

• ACCT12-202  Financial Accounting and Company Reporting
• ACCT12-203  Taxation Practice for Accountants
• ACCT12-211  Accounting Information Systems
• ACCT13-303  Advanced Financial Accounting and Reporting
• ACCT13-305  Auditing
• ACCT13-306  Data Analytics for Accountants

Minor (4)

A minor in accounting from Bond University sets you up to take on roles in a wide range of interesting and rewarding careers. You will find that your accounting skills will be useful whether you aspire to work for a government, NGO, charity, university, any type or size of business; and if your aim is to own or start up your own business, these skills will be especially relevant. Taking our accounting minor is an astute way to complement your studies in other fields of business.

Students must complete the following thirty credit points (30CP) of subjects: 

• ACCT12-202  Financial Accounting and Company Reporting
• ACCT12-211  Accounting Information Systems
• ACCT13-306  Data Analytics for Accountants

Students must choose ten credit points (10CP) from the following Accounting Option:

• ACCT12-203  Taxation Practice for Accountants
• ACCT13-303  Advanced Financial Accounting and Reporting
• ACCT13-305  Auditing

ZANAC Accounting Analytics Minor (Available from Jan 2025)

Minor (4)

A minor in accounting analytics from Bond University sets you up to take on roles in a range of business environments. In addition to a foundation in accounting principles, the minor sets you up with the skills to analyse accounting systems and investigate audit processes, making you a valuable contributor to any business or business consultancy.
 

Assumed Knowledge  

Possess basic skills in financial markets and basic accounting notions to the level of introductory units such as Fundamentals of Finance and Accounting Principles

Students must complete the following forty credit points (40CP) of subjects:

• ACCT11-102 Management Accounting
• ACCT12-202 Financial Accounting and Company Reporting
• ACCT12-211 Accounting Information Systems
• ACCT13-306 Data Analytics for Accountants

Major (6)

Actuaries evaluate risk and opportunity – applying mathematical, statistical, economic and financial analyses to a wide range of business problems. The actuarial science major covers the range of technical skills included in the Foundations (Part I) program of the actuarial accreditation syllabus. These topics range from basic finance and accounting to economic theory and mathematical and statistical modelling.

Students must complete the following sixty credit points (60CP) of subjects: 

• ACSC12-200 Mathematical Statistics
• ACSC12-201 Financial Mathematics
• ACSC13-301 Contingencies
• ACSC13-305 Actuarial and Financial Models
• ACSC13-306 Stochastic Processes
• ACSC13-307 Survival Analysis

Minor (4)

Actuaries evaluate risk and opportunity – applying mathematical, statistical, economic and financial analyses to a wide range of business problems. The actuarial science minor covers a range of technical skills from the Foundations (Part I) program of the actuarial accreditation syllabus.  These topics range from basic finance and accounting to economic theory and mathematical and statistical modelling.

Students must complete the following twenty credit points (20CP) of subjects:

• ACSC12-200 Mathematical Statistics
• ACSC12-201 Financial Mathematics

Students must choose twenty credit points (20CP) from the following Actuarial Science Option:

• ACSC13-301 Contingencies                  
• ACSC13-305 Actuarial and Financial Models
• ACSC13-306 Stochastic Processes
• ACSC13-307 Survival Analysis

NOTE: This Major & Minor is not available to 3 Year Programs

Major (6)

The Data Analytics major provides a strong survey into the concepts and applications of modern machine learning and data analytics.  It contains units in analysis coding as well as advanced non-parametric statistical modelling and pattern recognition algorithms.  In addition, focus is placed on ensuring students see the relevant application of these techniques to real industry data.

Students must complete the following fifty credit points (50CP) of subjects: 

• DTSC12-200 Data Science
• DTSC13-300 Infrastructure for Data Analytics
• DTSC13-301 Applied Machine Learning
• DTSC13-302 Statistical Learning and Regression Models
• DTSC13-304 Applied Data Analytics Project

Students must choose ten credit points (10CP) from the following Data Analytic option:

• BUSN13-700 Business Internship A
• DTSC11-100  Business Analytics Coding
• DTSC11-110  Cyber and Fraud Threats in Organisations
• ECON13-300 Advanced Econometrics

Minor (4)

The Data Analytics minor provides a strong survey into the concepts and applications of modern machine learning and data analytics.  It contains units in analysis coding as well as advanced non-parametric statistical modelling and pattern recognition algorithms.  In addition, focus is placed on ensuring students see the relevant application of these techniques to real industry data. 

Students must complete the following ten credit points (10CP) of subjects:

• DTSC12-200 Data Science

 Students must choose thirty credit points (30CP) from the following Data Analytics Option:

• DTSC11-100  Business Analytics Coding
• DTSC11-110  Cyber and Fraud Threats in Organisations
• DTSC13-300 Infrastructure for Data Analytics
• DTSC13-301 Applied Machine Learning
• DTSC13-302 Statistical Learning and Regression Models
• DTSC13-304 Applied Data Analytics Project
• ECON13-300 Advanced Econometrics      

NOTE: This Major & Minor is not available to 3 Year Programs

Major (6)

Economics is a social science that uses the scientific method of enquiry in its approach to understanding how societies, governments, businesses, households, and individuals allocate their scarce resources. An undergraduate major in economics focuses on learning how to understand the world in terms of trade-offs and incentives. An economics major assists in learning how to analyse data as well as the development of clear-headed logic. It involves the use of mathematical and statistical tools whenever possible to assist in this analysis.

Students must complete the following forty credit points (40CP) of subjects: 

• ECON12-201 Markets and Corporate Behaviour
• ECON12-202 Contemporary Macroeconomics Issues
• ECON13-300 Advanced Econometrics
• ECON13-302 Business Conditions Analysis

Students must choose twenty credit points (20CP) from the following Economic option:

• BUSN13-700 Business Internship A
• ECON13-301 Game Theory and Strategic Decision Making
• ECON13-303 International Trade
• ECON13-305 Money and Monetary Policy

Minor (4)

Students must complete the following forty credit points (40CP) of subjects:

• ECON12-201 Markets and Corporate Behaviour
• ECON12-202 Contemporary Macroeconomics Issues
• ECON13-300 Advanced Econometrics
• ECON13-302 Business Conditions Analysis

NOTE: This Major & Minor is not available to 3 Year Programs

ZANEC Economic Modelling and Analysis Minor (Available from Jan 2025)

Minor (4)

A minor in economic modelling and analysis sets you up to take on a range of roles in business and public policy analysis. In addition to basic micro- and macroeconomic theories, you will develop econometric skills which allow you to make sense of economic trends and inter-relationships which will make you a valuable member of any economic analysis team.

Assumed Knowledge  

Possess basic skills in economic theory to the level of an introductory unit such as Principles of Economics

Students must complete the following forty credit points (40CP) of subjects:

• ECON12-201 Markets and Corporate Behaviour
• ECON12-202 Macroeconomics
• ECON13-301 Game Theory and Strategic Decision Making
• ECON13-302 Business Conditions Analysis

Major (6)

The demand for financial expertise across all business functions is global, extensive, and persistent. The scope and depth of subjects studied in Bond University’s finance major develop knowledge and skills that range from finance fundamentals and progress all the way to those competencies necessary for a merger and acquisition professional.
Our finance major prepares you for an influential role as a corporate and personal finance authority. Career options are as varied as they are extensive and include financial advisor, business analyst, banker, fund manager, investment banker, stockbroker, and merger and acquisition specialist. The knowledge gained from our finance major will position
you to have an interesting and rewarding career anywhere in the world.

Students must complete the following forty credit points (40CP) of subjects: 

• FINC13-301 Corporate Finance
• FINC13-303 Portfolio Analysis and Investment Management
• FINC13-304 Financial Markets and Institutions
• FINC13-307 International Finance

Students must choose twenty credit points (20CP) from the following Finance option:

• ACSC12-201 Financial Mathematics
• ACSC13-305 Actuarial and Financial Models
• BUSN13-700 Business Internship A
• DTSC13-305 Financial Trading Systems
• FINC13-305 Options and Futures
• FINC13-308 Personal Finance

The Bachelor of Commerce (Finance) has been accepted into the CFA Institute University Recognition Program.  This status is granted to institutions whose degree program incorporates at least 70% of the CFA Program Candidate Body of Knowledge (CBOK), which provides students a solid grounding in the CBOK and positions them well to sit for the CFA exams.

Minor (4)

A minor in finance from Bond University sets you up to take on roles in a wide range of interesting and rewarding careers. You will find that your finance skills will be useful wherever you aspire to work and could lead to interesting and rewarding positions in business, banking, investment, and government. The scope of subjects for this minor covers personal, corporate and international finance plus another subject of your own choice. Taking our finance minor is an astute way to complement your studies in other fields of business.

Required subjects: 

• FINC13-301 Corporate Finance
• FINC13-303 Portfolio Analysis and Investment Management
• FINC13-304 Financial Markets and Institutions
• FINC13-307 International Finance

Major (6)

This major will appeal to those enterprising individuals with an eye towards their own start-up business, or who are keen to work as an “intrepreneur” inside an organisation. Students will gain skills in ideation, creativity and innovation in planning a business and developing a viable business model. Through experiential learning and support from industry experts, students will graduate with contemporary and best practice knowledge, insights, and strategies with which to implement effective management practices and bring a business idea into fruition.

Students must complete the following forty credit points (40CP) of subjects:

• ENFB13-304 New Venture Planning
• ENFB13-305 Entrepreneurial Finance
• MGMT13-311 Leading Innovation and Change
• MGMT13-328 Strategic Management

Students must choose twenty credit points (20CP) from the following Entrepreneurship and Innovation option:

• BUSN13-700 Business Internship A
• COLB12-120 Design: Process, Methods and Mindsets
• MGMT13-321 Negotiation
• MKTG13-303 Market Research
• MKTG13-312 Internet and Social Media Marketing

Minor (4)

This minor will appeal to those enterprising individuals with an eye towards their own start-up business, or who are keen to work as an “intrepreneur” inside an organisation. Students will gain skills in ideation, creativity and innovation in planning a business and developing a viable business model. Through experiential learning and support from industry experts, students will graduate with contemporary and best practice knowledge, insights, and strategies with which to implement effective management practices and bring a business idea into fruition.

Students must complete the following thirty credit points (30CP) of subjects:

• ENFB13-304 New Venture Planning
• ENFB13-305 Entrepreneurial Finance
• MGMT13-311 Leading Innovation and Change

Students must choose ten credit points (10CP) from the following Entrepreneurship and Innovation Option:

• COLB12-120 Design: Process, Methods and Mindsets
• MGMT13-328 Strategic Management
• MGMT13-321 Negotiation
• MKTG13-303 Market Research
• MKTG13-312 Internet and Social Media Marketing
   

NOTE: This Major & Minor is not available to 3 Year Programs

ZANHS Health System Analytics Minor (Available from Jan 2025)

Minor (4)

A minor in health system analytics provides a solid background in the important drivers of the health system. You will develop skills to aid health network administrators increase efficiency, understand population medical trends and assess potential clinical interventions.

Assumed Knowledge  

Nil

Students must complete the following twenty credit points (20CP) of subjects:

• HPER11-101 Australia's Health Issues and Priorities
• HPER12-101 Health Research Methods

Students must choose twenty credit points (20CP) from the following Health Informatics option:

• BMED12-123 Global Health Issues
• HPER11-103 Health Systems
• HPER12-103 Health Communication
• HPER13-100 Evidence in Healthcare: Practice and Policy
• HPER13-101 Drivers for Healthcare Change

Major (6)

The International Business major prepares students for a variety of roles in today’s fast-changing and ever more competitive international business environment. The subjects offered in this major develop theoretical and practical knowledge, and analytical and entrepreneurial skills, that underpin success in international trade.

Students must complete the following fifty credit points (50CP) of subjects: 

• ECON13-303 International Trade
• FINC13-307 International Finance
• MGMT12-201 International Business
• MGMT13-324 Cross Cultural Management
• MKTG13-301 International Marketing

Students must choose ten credit points (10CP) from the following International Business Option:

• BUSN13-700 Business Internship A
• MGMT13-328 Strategic Management

Minor (4)

Students must complete the following forty credit points (40CP) of subjects:

• ECON13-303 International Trade
• FINC13-307 International Finance
• MGMT12-201 International Business 
• MKTG13-301 International Marketing

Major (6)

This major provides students with a holistic body of knowledge, skills and strategies that are critical to long-term organisational success. The scope of subjects covered in the Management Major provides students with the ability to identify strategic problems and develop viable, value-add solutions for a range of organisational issues that present at
different organisational levels.

Students must complete the following forty credit points (40CP) of subjects:

• MGMT13-311 Leading Innovation and Change
• MGMT13-320 Ethical and Responsible Leadership
• MGMT13-321 Negotiation
• MGMT13-328 Strategic Management

Students must choose twenty credit points (20CP) from the following Management Option:

• BUSN12-200 Responsible and Sustainable Organisations
• BUSN13-700 Business Internship A
• HRTM12-212 Workplace Health and Safety
• MGMT13-324 Cross Cultural Management

Minor (4)

Students must complete the following forty credit points (40CP) of subjects:

• MGMT13-305 Human Resource Management
• MGMT13-311 Leading Innovation and Change
• MGMT13-321 Negotiation
• MGMT13-328 Strategic Management

Major (6)

This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.

Students must complete the following forty credit points (40CP) of subjects:

• MKTG12-205 Consumer and Buyer Behaviour 
• MKTG13-302 Promotional Design and Planning 
• MKTG13-303 Market Research
• MKTG13-320 Strategic Marketing 

Students must choose twenty credit points (20CP) from the following Marketing Option:

• BUSN13-700 Business Internship A
• MKTG13-301 International Marketing
• MKTG13-312 Internet and Social Media Marketing
• MKTG13-314 Social Media Marketing
• MKTG13-315 Marketing Analytics

Minor (4)

Students must complete the following forty credit points (40CP) of subjects: 

• MKTG12-205 Consumer Experiences and Behaviours
• MKTG12-301 Consumer and Buyer Behaviour 
• MKTG13-302 Promotional Design and Planning 
• MKTG13-303 Market Research
• MKTG13-312 Digital Marketing for Customer Engagement
• MKTG13-314 Social Media Marketing
• MKTG13-315 Marketing Analytics
• MKTG13-320 Strategic Marketing

ZANMK Marketing Analytics Minor (Available from Jan 2025)

Minor (4)

A minor in market analytics provides a detailed background into the theory and practice of quantitative aspects of marketing and advertising. You will develop skills in monitoring trends in consumer sentiment and purchase patterns as well as targeting campaigns to optimise marketing resources and increase sales.

Assumed Knowledge  

Possess basic skills in marketing theory and practice to the level of an introductory unit such as Marketing Fundamentals

Students must complete the following twenty credit points (20CP) of subjects:

• MKTG13-303 Market Research
• MKTG13-315 Marketing Analytics

Students must choose twenty credit points (20CP) from the following Health Informatics option:

• MKTG13-312 Digital Marketing for Customer Engagement
• MKTG13-314 Social Media Marketing
• MKTG13-320 Strategic Marketing

Major (6)

The field of marketing communications is in a state of constant change. By studying a Marketing Communications major, students will develop the practical skills, built on a foundation of theory, to meet the needs of this ever-evolving industry. Students will acquire transferable and adaptable knowledge in strategic communication, public relations, advertising and/or digital communication. Via case study analysis, campaign creation and hands-on skill development, students will gain industry knowledge and expertise in a small-class environment. Developing ethical and innovative communication campaigns and tactics for real-world clients enables students to apply their skills helping them gain confidence in, and practice with, their new abilities. The course also focuses on developing creativity, critical thinking and presentation skills. Graduates will gain flexible and dynamic skills set, transferable across many diverse and exciting career paths.

Students must complete the following twenty credit points (20CP) of subjects:

• COMN11-101 Introduction to Communication
• MKTG13-302 Promotional Design and Planning

Students must choose ten credit points (10CP) from the following Marketing Communication Alternative Option:

• ADVT11-100 Introduction to Advertising or
• PUBR11-100 Introduction to Public Relations

Students must choose thirty credit points (30CP) from the following Marketing Communication Option:

• ADVT12-200 Direct Response and Writing for Advertising
• ADVT12-241 Advertising Communications and Channel Planning
• ADVT13-101 Advertising, Brand Image and Cultural Space
• PUBR12-235 Media Relations
• PUBR12-250 Public Relations Writing
• PUBR13-312 Public Relations Campaigns and Strategies

Students taking the Marketing Communication major MUST Choose ADVT11-100 Introduction to Advertising before taking either ADVT13-101 Advertising, Brand Image and Cultural Space or PUBR12-235 Media Relations. 

Students wanting to take either PUBR12-235 Media Relations, PUBR12-250 Public Relations Writing or PUBR13-312 Public Relations Campaigns and Strategies MUST first complete PUBR11-100 Introduction to Public Relations.

Minor (4)

Students must complete the following twenty credit points (20CP) of subjects:

• COMN11-101 Introduction to Communication
• MKTG13-302 Promotional Design and Planning

Students must choose ten credit points (10CP) from the following Marketing Communication Alternative Option:

• ADVT11-100 Introduction to Advertising or
• PUBR11-100 Introduction to Public Relations

Students must choose ten credit points (10CP) from the following Marketing Communication Option::

• ADVT12-200 Direct Response and Writing for Advertising
• ADVT12-241 Advertising Communications and Channel Planning
• ADVT13-101 Advertising, Brand Image and Cultural Space
• PUBR12-235 Media Relations
• PUBR12-250 Public Relations Writing
• PUBR13-312 Public Relations Campaigns and Strategies

ZANPS Psychometrics Minor (Available from Jan 2025)

Minor (4)

A minor in psychometrics provides a grounding in the experimental design and analysis principles employed in psychological research. You will develop the skills necessary to be an important part of the planning and analysis of psychology and other allied health related quantitative research and testing.

Assumed Knowledge  

Nil

Students must complete the following forty credit points (40CP) of subjects:

• PSYC11-101 Foundations of Psychology: Development, Learning and Social
• PSYC11-105 Statistics and Data Analysis 1
• PSYC12-200 Statistics and Data Analysis 2
• PSYC13-345 Statistics and Data Analysis 3

ZANQF Quantitative Finance Minor (Available from Jan 2025)

Minor (4)

A minor in quantitative finance provides training in the understanding of market trends, accurate pricing of finanical instruments and modelling of business cycles. You will develop skills in econometric and time series analysis that will allow you to understand and investigate a range of investment and hedging strategies for the purpose of wealth creation.

Assumed Knowledge  

Possess basic skills in financial markets and investment principles to the level of introductory units such as Fundamentals of Finance

Students must complete the following forty credit points (40CP) of subjects:

• FINC12-201 Financial Applications and Analysis
• FINC13-303 Portfolio Analysis and Investments
• FINC13-304 Financial Institutions and Risk Management

FINC13-307 International Finance

ZANSP Sport Analytics Minor  (Available from Jan 2025)

Minor (4)

A minor in sport analytics will develop key skills in the management, promotion and understanding of the role of sport in society. You will investigate both professional level sporting activities and grass-roots level sporting organisations and their importance to local culture.

Assumed Knowledge  

Possess basic skills in marketing theory and practice to the level of an introductory unit such as Marketing Fundamentals

Students must complete the following forty credit points (40CP) of subjects:

• MKTG13-303 Market Research
• SPMT11-115 Sport Organisation, Governance and Policy
• SPMT12-121 Sport Development
• SPMT13-125 Managing High Performance Sport

ZSUST Sustainability (Available from Jan 2025)

Minor (4)

Students must complete the following ten credit point (10CP) subject:

• BUSN12-200 Responsible and Sustainable Organisations

Students must choose thirty credit points (30CP) from the following Sustainable option:

• BMED12-123 Global Health Issues
• GLBE11-100 Climate Change and the Future World
• HPER11-101 Australia's Health Issues and Priorities
• HRTM12-220 Sustainable Tourism and Indigenous Culture
• INTR12-203 The United Nations
• LAWS13-115 Contemporary Issues in Law and Society
• LAWS13-121 Climate Law in Context
• SSUD11-102 Sustainable Development and Society
• SSUD12-103 Managing Projects Sustainably

Major (6)

In recent decades tourism has experienced extraordinary growth and is now one of the largest and fastest-growing sectors in the world economy. According to the United Nations World Tourism Organisation, in 2016 tourism was responsible for approximately 10 percent of world gross domestic product and about 11 percent of employment and this is forecast to grow at 3.3 percent a year for the long-term. Tourism has become a critical source of export income in many countries and regions and, accordingly, it has assumed economic and political importance.

Private sector tourism organisations operating in the tourism space include hotel groups, cruise operators, airlines, major venues, and event management companies. Public sector organisations include regional tourism organisations, national, state and local government. These organisations employ specialists with skills in marketing, project and event management, accounting, finance, human resources, logistics, and data analytics.

In a rapidly changing employment landscape tourism provides a long term future where the human qualities of creativity, problem-solving and interpersonal communications are valued.

The Tourism Management Major provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector.

Students must complete the following forty credit points (40CP) of subjects:

• BUSN12-201  Event Management
• HRTM12-204 Contemporary Issues in Hospitality and Tourism Management
• HRTM12-206 Tourism Analysis and Evaluation
• HRTM12-212 Workplace Health and Safety

Students must choose twenty credit points (20CP) from the following Tourism Management Option:

• HRTM11-100 Wine Studies
• HRTM12-203 Rooms Division Management
• HRTM12-205 Strategic Pricing and Revenue Management
• HRTM12-214 Adventure Tourism
• HRTM12-220 Sustainable Tourism and Indigenous Culture

Minor (4)

Students must complete the following forty credit points (40CP) of subjects:

• BUSN12-201  Event Management
• HRTM12-204 Contemporary Issues in Hospitality and Tourism Management
• HRTM12-206 Tourism Analysis and Evaluation
• HRTM12-212 Workplace Health and Safety

NOTE: This Major & Minor is not available to 3 Year Programs

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. The Advertising major or minor introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset. 

Major

Required (1):

• ADVT11-100 Introduction to Advertising 

Plus five (5) subjects from the following:

• ADVT13-101 Advertising, Branding and Popular Culture
• ADVT12-200 Copywriting for Advertising
• ADVT13-322 Campaigning for Change
• ADVT12-242 Creativity and Ideation in Advertising and Marketing Communication
• ADVT11-140 Digital and Experiential Advertising
• DIGM11-100 Graphic Design and Content Creation
• FSDO13-700 Internship
• ADVT12-241 Understanding Audiences and Media in Advertising

Minor

Required (1)

• ADVT11-100: Introduction to Advertising 

Plus three (3) subjects from the following:

• ADVT13-101 Advertising, Branding and Popular Culture
• ADVT12-200 Copywriting for Advertising
• ADVT13-322 Campaigning for Change
• ADVT12-242 Creativity and Ideation in Advertising and Marketing Communication
• ADVT11-140 Digital and Experiential Advertising
• DIGM11-100 Graphic Design and Content Creation
• ADVT12-241 Understanding Audiences and Media in Advertising

This Double Major in Advertising Design & Production allows you to examine the dynamic world of advertising from both sides of the creative process: the agency concept design side and the production house creation side. You will explore how advertising agencies conceptualise advertising strategies and designs, as well as how production companies turn these ideas into engaging and effective advertising executions. By bringing together the cross-disciplinary worlds of advertising and film and television production you will not only learn how to develop creative ideas for an advertising commercial but also how to make one. With this unique dual skill set of concept design and film and television production, you will be well-prepared for a broad range of employment opportunities within the creative industries and beyond.

Required subjects (10):

• ADVT12-200 Copywriting for Advertising
• FITV12-202 Cinematography Style and Design
• ADVT12-242 Creativity and Ideation in Advertising and Marketing Communication
• ADVT11-140 Digital and Experiential Advertising
• FITV11-120 Image, Photography and Visual Design
• ADVT11-100 Introduction to Advertising
• FITV12-203 Screen Editing
• FITV11-107 Sound Production and Design
• FITV12-208 Television Commercials and Music Videos
• ADVT12-241 Understanding Audiences and Media in Advertising

Plus two (2) subjects from either ADVT, FITV or Digital Media discipline areas.

* Please be advised these majors are currently unavailable however, individual language subjects may be offered as an elective.  Please check the timetable for semester offerings.

Australian Studies uses an integrated formula of standard subjects to assemble the story of Australia, its past, its culture, its people, and its future. It introduces you to a broad set of inter-related issues, placing contemporary Australian society, business, politics and identity in the context of both the unique origins of the land and its First Peoples, and transformative global forces. The Australian Studies Major aims to take you through a series of themes that connect and relate not only to the past but to the future, and to produce thinkers capable of understanding the complexity of issues that shape Australian society today.

Required (2):

• AUST11-101 Australia: Dreamtime to Dust
• AUST11-103 Australia: Surviving Colonialism and Beyond 

Plus four (4) subjects from the following:

• AUST11-105 Australia: Culture and Identity
• HPER11-101 Australia's Health Issues and Priorities
• INTR12-200 Australian Public and Foreign Policy
• AUST11-100 Australian Literature
• JOUR11-101 Australian Media Futures
• SDEM12-204 Environmental Field Analysis of Rainforest and Coastal Regions

This major is only available to students in the Bachelor of Journalism.

Required (4)

• ECON11-100: Principles of Economics
• IBUS12-250: International Business
• INFT11-120: Digital Transformation of Business
• MKTG11-100: Marketing Fundamentals

Plus two (2) subjects from the following:

• ACCT11-100: Accounting Principles
• FINC12-200: Fundamentals of Finance
• IBUS12-251: Concepts of Strategy
• LAWS10-100: Business Law
• MKTG12-301: Consumer and Buyer Behaviour
• MKTG13-301: International Marketing
• MGMT11-201: Responsible and Sustainable Business
• MGMT13-320: Ethical and Responsible Leadership

This double major is for students who want to tell true, compelling stories with all the aesthetic and narrative flair of a filmmaker or storyteller. It’s for intrepid truth-tellers whose work might exist outside of mainstream newsrooms and studios—for example, freelance documentary producers, podcasters, webcasters or creatives embedded in not-for-profit organisations. The double major is grounded in core journalistic traditions and values of truth, fairness and accuracy, coupled with a strong digital-first ethos and the aesthetic and stylistic rigour of filmmaking. This double major encourages an entrepreneurial spirit and an awareness of narrative markets and audiences, and will offer many opportunities to develop a portfolio of work to showcase your professional brand, interests, skills and aspirations.

Required (6):

• FITV12-202: Cinematography Style and Design
• FITV12-252: Factual and Documentary Production
• FITV11-120: Image, Photography and Visual Design
• JOUR13-320: Mobile and Digital Journalism
• JOUR11-100: Newsroom: Introduction to Journalism
• JOUR13-315: Video Journalism

Plus three (3) subjects from the following JOUR options:

• JOUR13-300: Creative Writing: Fiction and Non-Fiction
• JOUR12-240: Digital Publishing and Design
• JOUR12-180: Investigative and Solutions Journalism
• JOUR12-100: Podcasting and Audio Narratives

Plus three (3) subjects from the following FITV options:

• FITV11-103: Acting for Performance
• FITV11-140: Live Television Broadcasting
• FITV12-203: Screen Editing
• FITV11-107: Sound Production and Design
• FITV12-242: Sports Broadcasting

Communication skills are in high demand in all fields and most professional roles including management. The Major in Communication will provide you with the skills to stand out as an exceptional communicator in any task. Our flexible Major provides you with the opportunity to explore many options in personalising your learning. Students undertaking this major will study foundational theory of human communication and then choose to develop deeper knowledge and skill in any of the following: foundations of media content creation; strategic speaking and writing; persuasion; workplace, gender, intercultural, and interpersonal communication; mass and popular media; and digital media and society. Students may also choose to undertake a capstone project in Communication. 

Required (1):

• COMN11-101: Introduction to Communication

Plus five (5) subjects from the following:

• Any available undergraduate COMN Subject
• HUMR11-100: Research Methods and Data Visualisation

Major*

The Major in Communication & Society provides you with deeper knowledge and skills in the theory and practice of Persuasion, which underpins all fields of Communication, and in Gender and Intercultural Communication. The Major also provides you with thorough introductions to two professional areas of Communication, Advertising and Public Relations, and in-depth study of how to use Social Media to influence others. This selection of subjects is designed to help you deepen your understanding of Communication theory and practice in both public and private life. Understanding Gender Communication is especially important as it pervades all aspects of our lives and can help each of us work towards improving our relationships with differing others. So, too, deeper understanding of Intercultural Communication will help us build better relationships with those who are linguistically and ethnically diverse and provides important learning for those who desire careers in international and multicultural environments.

Choose six (6) of the following subjects:

• COMN11-190: Gender Communication
• COMN12-204: Intercultural Communication
• FSDO13-700: Internship
• ADVT11-100: Introduction to Advertising
• PUBR11-100: Introduction to Public Relations
• COMN13-325: Persuasion and Influence
• PUBR12-100: Social Media Strategy and Tactics

Minor*

The minor in Communication & Society provides you with deeper knowledge and skills in the theory and practice of Persuasion, which underpins all fields of Communication, and in Gender and Intercultural Communication. The minor also provides you with a thorough introduction to one professional area of Communication – choice of either Advertising, Public Relations, or an in-depth study of how to use Social Media to influence others. This selection of subjects is designed to help you deepen your understanding of Communication theory and practice in both public and private life. Understanding Gender Communication is especially important as it pervades all aspects of our lives and can help each of us work towards improving our relationships with differing others. So, too, a deeper understanding of Intercultural Communication will help us build better relationships with those who are linguistically and ethnically diverse and provides important learning for those who desire careers in international and multicultural environments.

Required (2):

• COMN11-190: Gender Communication 
• COMN12-204: Intercultural Communication 

Plus two (2) subjects from the following:

• ADVT11-100: Introduction to Advertising
• PUBR11-100: Introduction to Public Relations
• COMN13-325: Persuasion and Influence
• PUBR12-100: Social Media Strategy and Tactics

* This major and minor are only available within the following programs:

• Bachelor of Communication
• Bachelor of Communications (Business)
• Bachelor of Communication/ Bachelor of Laws
• Bachelor of Communications (Business)/ Bachelor of Laws

Corporate Storytelling explores how to create and share organisational stories to connect with audiences in a meaningful way. The major and minor in Corporate Storytelling investigates how cohesive narratives can become an effective means of bringing an organisation’s brand identity and values to life, stimulating a connection and engagement with their wider public. Students will apply persuasive and strategic communication theories to find and develop compelling and ethical narratives across multiple platforms. Students will develop flexibility in applying strong written, oral, and visual storytelling skills to diverse situations, technologies, and audiences. This creativity is critical in diverse professional roles, including public relations, journalism, advertising and social media.

Major

Required (1)

• PUBR12-250: Corporate Storytelling 

Plus five (5) subjects from the following:

• JOUR13-300: Creative Writing: Fiction and Non-Fiction
• JOUR13-318: Freelance Feature Writing and Blogging
• ADVT11-100: Introduction to Advertising
• JOUR13-320: Mobile and Digital Journalism
• COMN13-325: Persuasion and Influence
• PUBR12-100: Social Media Strategy and Tactics

Minor

Required (1):

• PUBR12-250: Corporate Storytelling 

Plus three (3) subjects from the following:

• JOUR13-300: Creative Writing: Fiction and Non-Fiction
• JOUR13-318: Freelance Feature Writing and Blogging
• ADVT11-100: Introduction to Advertising
• JOUR13-320: Mobile and Digital Journalism
• COMN13-325: Persuasion and Influence
• PUBR12-100: Social Media Strategy and Tactics

There is an increasing demand in the mental health and education fields for professionals who specialise in evidence-based methods for assessing, understanding and remediating the behavioural and other difficulties of individuals who, through a pre-existing disorder, are challenged by the regular demands of day-to-day life.

Students are taught evidence-based methods for building rapport with their clients and understanding the factors which cause those clients concern in their day-to-day lives. They are also taught a range of therapy strategies to guide future clients towards achieving their life goals and addressing the issues which cause them distress and/or impairments in everyday functioning.

Required (5):

• PSYC13-306: Counselling Psychology 
• COUN13-109: Professional Practice Issues in Counselling, Psychology, and Criminology
• PSYC13-312: Psychopathology
• BVMT11-109: The Influence of Biology on Human Behaviour
• COUN13-102: Understanding and Changing Human Behaviour

Plus one (1) subject from the following:

• BVMT11-102: Autism Spectrum Disorders: Theories to Evidence-Based Educational Practice
• BVMT13-153: Interventions with People Experiencing Difficulties

A good story engages our emotions, empathy and curiosity; stories can also be powerful catalysts for change, persuasive motivators and the key entrepreneurial success. Within the major or minor in Creative Writing, you will learn how to tell original and compelling stories across a range of formats, genres and platforms. You will study how to develop theme, character, dialogue, plot/structure, voice, style, imagery and how to use a range of literary devices. You will also learn how to critique, pitch and market your stories and how to navigate publishing and self-publishing landscapes. Not only will these skills serve you well as a writer, you’ll also be encouraged to apply your narrative skills and techniques to other fields: from entrepreneurial storytelling to health narratives, professional narratives, social media narratives and much in between.

This major is only available in the Bachelor of Journalism and Bachelor of Creative Arts.

Major

Required (3):

• JOUR13-300: Creative Writing: Fiction and Non-Fiction 
• JOUR11-110: Creative Writing: Plot and Genre 
• FITV11-110: Screenwriting Short Fiction 

Plus three (3) subjects from the following:

• FITV12-210: Advanced Screenwriting
• JOUR11-111: Creative Writing Project
• JOUR13-318: Freelance Feature Writing and Blogging
• ENGL12-106: World Literature
• AUST11-100: Australian Literature

Minor

Required (3):

• JOUR13-300: Creative Writing: Fiction and Non-Fiction 
• JOUR11-110: Creative Writing: Plot and Genre 
• FITV11-110: Screenwriting Short Fiction 

Plus one (1) subject from the following:

• FITV12-210: Advanced Screenwriting
• JOUR11-111: Creative Writing Project
• JOUR13-318: Freelance Feature Writing and Blogging
• ENGL12-106: World Literature
• AUST11-100: Australian Literature

The major in Criminology comprises of six (6) subjects drawn from any undergraduate CRIM subjects, and can include any of the following options:

• HUMR11-100: Research Methods and Data Visualisation
• COUN13-109: Professional Practice Issues in Counselling, Psychology, and Criminology
• PSYC11-100: Foundations of Psychology: Biology and Personality
• PSYC11-101: Foundations of Psychology: Development, Learning and Social

The digital transformation of society offers rewards and risks. Cybersecurity is the knowledge and practice of securing the benefits while minimising the risks of networked computing devices and software for personal, group, organisational, governmental, economic, and international functions. This transdisciplinary major offers students a range of knowledge and practical approaches for managing cybersecurity in business, law, crime, international relations, and a wide range of social application.

Required (6):

• COLB12-110: Trust, Privacy, Law and Ethics in the Digital Age
• CRIM13-115: Cybercrime
• DIXN11-200: Building Digital Literacy and Fluency         
• DTSC11-110: Cyber and Fraud Threats in Organisations
• INTR11-102: Hacking, Networks and Security
• LAWS13-581: Coding, Cybersecurity and Cryptoliteracy for Lawyers

The Bachelor of Digital Transformation offers a specialist stream in Cybersecurity.

The Digital Media major and minor equips learners with a holistic approach to critically reflect and analyse new innovations and solutions as they relate to emerging digital media design methods and the changing job market due to disruptive technological change. Students will accumulate a diverse and coherent body of knowledge focused on the understanding and application of digital design methods, standards and industry best practices to develop a collaborative problem-solving strategy. Using an integrated approach (combining theory with workplace practice), students will be enabled to skilfully communicate design solutions outcomes to complex problems; through effective oral, written and visual communication techniques.

Major

Required (6)

• DIGM11-100: Graphic Design and Content Creation
• DIGM11-200: Digital Design and Communication
• DIGM12-100: Game Thinking
• DIGM12-200: Animation and Prototyping
• DIGM13-100: Designing User Experiences
• DIGM13-200: Creating Virtual and Augmented Realities

Minor

Required (2)

• DIGM11-100: Graphic Design and Content Creation
• DIGM11-200: Digital Design and Communication

Plus two (2) subjects from the following:

• DIGM12-100: Game Thinking
• DIGM12-200: Animation and Prototyping
• DIGM13-100: Designing User Experiences
• DIGM13-200: Creating Virtual and Augmented Realities

Major

Required (4):

• FITV12-202: Cinematography Style and Design
• FITV11-120: Image, Photography and Visual Design
• FITV12-203: Screen Editing
• FITV11-107: Sound Production and Design

Plus two (2) subjects from the following:

Any available undergraduate FITV subject

Minor

Required (4):

• FITV12-202: Cinematography Style and Design
• FITV11-120: Image, Photography and Visual Design
• FITV12-203: Screen Editing
• FITV11-107: Sound Production and Design

Double Major

Required (4):

• FITV12-202: Cinematography Style and Design
• FITV11-120: Image, Photography and Visual Design
• FITV12-203: Screen Editing
• FITV11-107: Sound Production and Design

Plus eight (8) subjects from the following:

Any available undergraduate FITV subject

Global Studies (Sustainability) Major

Major in Global Studies (Sustainability) is a unique interdisciplinary major which equips you with a capacity to formulate solutions to the challenges of globalisation and the development of sustainable communities. The structure of the major follows world megatrends, reflected in the interconnectivity and interplay within diverse fields of study: climate change, sustainable development, global health and disease, international relations and transnational business. Major in Global Studies (Sustainability) develops an active global citizen with knowledge and skills enabling you to contribute to the development of sustainable societies of the future.

Required (2)

• GLBE11-100 Climate Change and the Future World
• SSUD11-102 Sustainable Development and Society

Plus one (1) subject from the following Sustainable Development options:

• SDUP12-201 Land Use and Infrastructure Development
• SSUD11-105 Land Economy and the Environment
• SSUD11-108 Walkable and Bikeable Healthy Lifestyle Cities

Plus one (1) subject from the following International Relations options:

• INTR11-101 Geopolitics
• INTR11-100 Introduction to International Relations

Plus two (2) subjects from the following Global Studies options:

• INTR13-313 Contemporary Globalisations
• INTR13-309 Diplomacy:Theory and Practice
• BMED12-123 Global Health Issues
• IBUS12-250 International Business
• INTR12-230 Terrorism
• LING11-102 World Languages

Global Studies Minor

Choose four (4) of the following subjects:

• INTR13-305 Australia and the Asia-Pacific
• INTR13-313 Contemporary Globalisations
• INTR12-214 Political Economy
• INTR12-208 Public Diplomacy and Social Media
• INTR12-203 The United Nations 

Global Business Major

This major is only available to students in the Bachelor of Global Studies (Sustainability).

Choose six (6) of the following subjects:

• IBUS12-251: Concepts of Strategy
• MGMT13-324: Cross Cultural Management
• IBUS11-310: Doing Business Globally
• MKTG13-301: International Marketing
• MGMT13-320: Ethical and Responsibility Leadership
• MKTG11-100: Marketing Fundamentals
• MGMT11-201: Responsible and Sustainable Business

In the International Relations major you will explore world politics, policies, and the social-historical impact of global development. You will develop a global outlook to better understand the world around you and be provided with the theoretical frameworks and the relevant professional skills to make a difference. The major also prepares you for a career in many industries that reach a global scale.

The major comprises of any six (6) undergraduate INTR coded subjects and can include any of the following options:

• PHIL12-205:  Political Philosophy: Freedom, Justice and the State 
• GLBE11-100: Climate Change and the Future World  

From listicles through to lon-form investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation and journalistic skills are now being sought and applied across industries. This discipline is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. In this major, you will harness and exploit established and emerging technologies to create career opportunities and new pathways. You will develop a portfolio of original content across a wide range of platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques.

Major

Required (1):

• JOUR11-100: Newsroom: Introduction to Journalism

Plus five (5) subjects drawn from the list of undergraduate JOUR subjects

Minor

Required (1):

• JOUR11-100: Newsroom: Introduction to Journalism

Plus three (3) subjects drawn from the list of undergraduate JOUR subjects

Double Major

Required Subject (1)

• JOUR11-100: Newsroom: Introduction to Journalism

Plus three (3) subjects from the following:

• COMN12-203: Mass and Popular Media
• COMN12-302: Digital Media and Society
• FITV11-120: Image, Photography and Visual Design
• INTR11-100: Introduction to International Relations

Plus eight (8) subjects drawn from the list of undergraduate JOUR subjects

* Please be advised these majors are currently unavailable however, individual language subjects may be offered as an elective.  Please check the timetable for semester offerings.

As a result of globalisation and migration, the world is witnessing an increasingly linguistic and cultural diversity and the skills required to effectively participate in everyday and professional activities increase in their complexity. Although English is often regarded as the ‘global language’, personal and professional cross-cultural encounters require a fundamental understanding of the relationship between language and culture, an awareness of one’s own cultural conditioning and intercultural competencies.

These major are designed to offer you an enriching global perspective and to develop your ability to communicate effectively across cultural borders. Explore and reflect on general questions of language as a system for expressing meaning, language skills and cross-cultural understanding. Extend your studies of leadership, culture and globalisation by studying an additional language and the culture of the countries in which it is spoken, while gaining a better understanding of your own language and cultural conditioning. The Faculty of Society and Design offers studies in Spanish, French, Japanese and Chinese (Mandarin). The knowledge and skills gained in this major can be applied to real-world problems for any personal or professional contexts. They are invaluable as either an independent area of study or a complement to any degree.

Language and Culture

Required (1):

• LING11-102 World Languages

Plus two (2) of the following language options:

• CHNL11-101 Chinese Language and Culture
• CHNL11-111 Chinese in Business and Media
• FRNL11-101 French Language and Culture
• FRNL11-111 French in Business and Media
• JPNL11-101 Japanese Language and Culture
• JPNL11-111 Japanese in Business and Media
• SPNL11-112 Spanish in Business and Media
• SPNL11-101 Spanish Language and Culture

Plus three (3) of the following discipline options:

• MGMT13-324 Cross Cultural Management
• COMN12-204 Intercultural Communication
• Any International Relations Undergraduate Subject(coded with INTR)  

Chinese Language and Culture 

Required (3):

• LING11-102 World Languages
• CHNL11-101 Chinese Language and Culture
• CHNL11-111 Chinese in Business and Media

Plus three (3) of the following discipline options:

• MGMT13-324 Cross Cultural Management
• COMN12-204 Intercultural Communication
• Any International Relations Undergraduate Subject(coded with INTR) 

Japanese Language and Culture 

Required (3):

• LING11-102 World Languages
• JPNL11-101 Japanese Language and Culture
• JPNL11-111 Japanese in Business and Media

Plus three (3) of the following discipline options:

• MGMT13-324 Cross Cultural Management
• COMN12-204 Intercultural Communication
• Any International Relations Undergraduate Subject (coded with INTR)

French Language and Culture 

Required (3):

• LING11-102 World Languages
• FRNL11-101 French Language and Culture
• FRNL11-111 French in Business and Media

Plus three (3) of the following discipline options:

• MGMT13-324 Cross Cultural Management
• COMN12-204 Intercultural Communication
• Any International Relations Undergraduate Subject (coded with INTR)

Spanish Language and Culture

Required (3):

• LING11-102 World Languages
• SPNL11-112 Spanish in Business and Media
• SPNL11-101 Spanish Language and Culture

Plus three (3) of the following discipline options:

• MGMT13-324 Cross Cultural Management
• COMN12-204 Intercultural Communication
• Any International Relations Undergraduate Subject (coded with INTR)

This major is only available within the Bachelor of Journalism program.

Required (3)

• LAWS10-100: Business Law
• LAWS13-115: Contemporary Issues in Law and Society
• CRIM11-116: Criminal Justice Systems and Procedures

Plus three (3) subjects from the following:

• CRIM11-100: Introduction to Crime and Justice
• CRIM11-114: Media Criminology
• CRIM13-315: Miscarriages of Justice
• LAWS13-514: Australian Government and Politics
• LAWS13-527: Media and Communications Law
• LAWS13-543: Sports Law
• LAWS13-558: International Law
• PHIL12-205: Political Philosophy: Freedom, Justice and the State

* 

The Media Studies major and minor provides you with a foundation for studying the media by engaging you in theoretical and practical aspects of media representations, media channels, audiences, news production, digitalisation of media, the media industry, and global media trends. It also allows you to immerse yourself in the field through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.

Major

Required (2)

• COMN12-302: Digital Media and Society
• COMN12-203: Mass and Popular Media

Plus four (4) subjects from the following:

• GAME12-200: Videogame Players, Industry and Culture
• GAME12-300: Videogames as Creative Media
• ADVT11-140: Digital and Experiential Advertising
• INTR11-100: Introduction to International Relations
• CRIM11-114: Media Criminology
• JOUR11-101: Australian Media Futures
• PUBR12-235: Media Strategies
• FITV11-130: Screen Style and Storytelling

Minor

Required (2)

• COMN12-302: Digital Media and Society
• COMN12-203: Mass and Popular Media

Plus, two (2) subjects from the following:

• GAME12-200: Videogame Players, Industry and Culture
• GAME12-300: Videogames as Creative Media
• ADVT11-140: Digital and Experiential Advertising
• INTR11-100: Introduction to International Relations
• CRIM11-114: Media Criminology
• JOUR11-101: Australian Media Futures
• PUBR12-235: Media Strategies
• FITV11-130: Screen Style and Storytelling 

Media Studies (Communication) Major

The Media Studies (Communication) major for students enrolled in any of the Bachelor of Communication programs listed.  It allows students to immerse themselves in the field of media studies through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.

Available in the Bachelor of Communication, Bachelor of Communication (Business), combined Bachelor of Communication/Bachelor of Laws and combined Bachelor of Communication (Business)/Bachelor of Laws.

Choose six (6) subjects from the following:

• GAME12-200: Videogame Players, Industry and Culture
• GAME12-300: Videogames as Creative Media
• ADVT11-140: Digital and Experiential Advertising
• INTR11-100: Introduction to International Relations
• CRIM11-114: Media Criminology
• JOUR11-101: Australian Media Futures
• PUBR12-235: Media Strategies
• FITV11-130: Screen Style and Storytelling

This major involves the creative, critical task of constructing, clarifying and comparing ideas. You will examine predominant cultural ideas, both western and eastern. The major is orientated towards practical issues in the fields of politics, ethics, religion and art. Completion of the major will provide you with deep cultural knowledge: not just of forms of behaviour and styles or organisation, but the deeper, philosophical well-springs of world cultures.

Required (6):

• PHIL11-101: Introduction to Philosophy
• PHIL11-106: Understanding East Asian Cultures
• PHIL11-121: Cultural and Ethical Values
• PHIL11-130: Philosophy and Film
• PHIL12-203: Buddhist Philosophy
• PHIL12-205: Political Philosophy: Freedom, Justice and the State

Major

The major comprises of any six (6) undergraduate PSYC coded subjects.

Double Major

The double major comprises of any twelve (12) undergraduate PSYC coded subjects.

The public relations major comprehensively prepares you for a career in strategic communications and public relations. You are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. The major delivers a wide-ranging conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. You will evaluate the profession’s current structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will develop flexibility in applying strategic written, oral, visual, social media, issues management, and crisis communication skills in diverse situations, technologies, and audiences. You will apply this knowledge to engage with real clients, primarily from the not-for-profit sector, to creating and pitching authentic public relations campaigns.

Major

Required (4):

• PUBR11-100: Introduction to Public Relations
• PUBR12-235: Media Strategies
• PUBR12-250: Corporate Storytelling
• PUBR13-312: Public Relations Campaigns and Strategies

Plus two (2) subjects from the following:

• PUBR12-100: Social Media Strategy and Tactics
• PUBR13-313: Crisis Communication
• PUBR13-314: Sport Public Relations
• JOUR11-100: Newsroom: Introduction to Journalism
• FSDO13-700: Internship

Minor

Required (4):

• PUBR11-100: Introduction to Public Relations
• PUBR12-235: Media Strategies
• PUBR12-250: Corporate Storytelling
• PUBR13-312: Public Relations Campaigns and Strategies

Digital and social media literacy is critical for students seeking a career in marketing and communications industries. You will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The Social Media major or minor provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.

Major

Required (6):

• ADVT11-140: Digital and Experiential Advertising
• DIGM11-200: Digital Design and Communication
• COMN12-302: Digital Media and Society
• DIGM11-100: Graphic Design and Content Creation
• JOUR13-320: Mobile and Digital Journalism
• PUBR12-100: Social Media Strategy and Tactics

Minor

Required (1):

• COMN12-302: Digital Media and Society 

Plus three (3) of the following:

• ADVT11-140: Digital and Experiential Advertising
• DIGM11-200: Digital Design and Communication
• DIGM11-100: Graphic Design and Content Creation
• JOUR13-320: Mobile and Digital Journalism
• PUBR12-100: Social Media Strategy and Tactics

Social Media (Communication) Major

This major is only available to students in the Bachelor of Communication, Bachelor of Communication (Business), Bachelor of Communication/Bachelor of Laws, Bachelor of Communication (Business)/Bachelor of Laws.

Required (6):

• ADVT11-140: Digital and Experiential Advertising
• DIGM11-200: Digital Design and Communication
• JOUR12-240: Digital Publishing and Design
• DIGM11-100: Graphic Design and Content Creation
• JOUR13-320: Mobile and Digital Journalism
• PUBR12-100: Social Media Strategy and Tactics

This major is only available in the Bachelor of Journalism.

Required (4):

• SPMT11-115: Sport Organisation, Governance and Policy
• SPMT12-103: Sport Communication
• SPMT12-124: International Sport Business
• MKTG11-100: Marketing Fundamentals

Plus two (2) subjects from the following:

• LAWS13-543: Sports Law
• PUBR13-314: Sport Public Relations
• SPMT12-121: Sport Development
• SPMT13-125: Managing High Performance Sport

* Please note the last intake for this major was semester 193.

This major comprises of six (6) subjects:

Choose six (6) subjects from the following:

• Human Control Systems (BMED11-112)
• Laboratory Medicine (BMED12-118)
• Advanced Bioscience Lab (BMED13-123)
• Exploring Human Disease (BMED13125)
• Research Project A (BMED13-126)
• Research Project B (BMED12-127)
• Molecular Diagnostics (BMED13-214)
• Immunology (BMED13-216)

Majors (8)

Required Subjects:

• Exploring Human Disease (BMED13-125)
• Food, Nutrition and Health (NUTR11-101)
• Health Communication (HPER12-103)
• Human Control Systems (BMED11-112)
• Immunology (BMED13-216)
• Laboratory Medicine (BMED12-118)

Plus two subjects from the following options:

• Exercise and Sport for Lifelong Health (SPEX13-337)
• Human Nutrition (NUTR13-101)
• Molecular Diagnostics (BMED13-214)
• Sport and Exercise Nutrition (NUTR12-101)
• Introduction to Psychology: Biology and Personality (PSYC11-100) 
• Introduction to Psychology: Learning and Social (PSYC11-101) 
• Physiology and Biochemistry of Exercise and Sport (SPEX12-312)
• Biomechanics of Exercise and Sport (SPEX11-304)

Majors (6)

Complete six subjects in the following major:

Healthcare Informatics major

• Infrastructure for Data Analytics (DTSC13-300)
• Data Science (DTSC12-200)
• Linear Models and Applied Econometrics (ECON12-200)
• Health Systems (HPER11-103)
• Quantitative Methods (STAT11-112)
• Statistical Learning and Regression Models (DTSC13-302)

Minors (4)

Complete three required subjects from the following minor:

Healthcare Informatics minor

• Health Systems (HPER11-103)
• Data Science (DTSC12-200)
• Quantitative Methods (STAT11-112)

Plus one subject from the following options

• Infrastructure for Data Analytics (DTSC13-300)
• Statistical Learning and Regression Models (DTSC13-302)
• Linear Models and Applied Econometrics (ECON12-200)

• LAWS13-534: Canadian Administrative Law
• LAWS13-535: Canadian Constitutional Law
• LAWS13-536: Canadian Criminal Law and Procedure
• LAWS13-537: Foundations of Canadian Law

• LAWS13-121: Climate Law in Context
• LAWS13-122: Law Reform and Critical Consciousness
• LAWS13-123: Wild Law Jurisprudence
• LAWS13-124: Climate Change and Natural Resources Law
• LAWS13-125: Negotiating Climate Disputes
• LAWS13-126: Climate Change and Human Rights
• LAWS13-127: Climate Violence and the Law
• LAWS13-128: Climate Change and Emissions Trading Law
• LAWS13-549: Environmental Law
• LAWS17-557: International Environmental Law

Learn more about the specialisation, major or double major in Climate Law.

For a specialisation in Contemporary Legal Issues, please see the Bachelor of Laws program page and search for subjects under the Subject Finder.

• LAWS13-115: Contemporary Issues in Law and Society
• LAWS13-121: Climate Law in Context
• LAWS13-122: Law Reform and Critical Consciousness
• LAWS13-123: Wild Law Jurisprudence
• LAWS13-124: Climate Change and Natural Resources Law
• LAWS13-126: Climate Change and Human Rights
• LAWS13-127: Climate Violence and the Law
• LAWS13-128: Climate Change and Emissions Trading Law
• LAWS13-514: Australian Government and Politics
• LAWS13-525: Law and Medicine
• LAWS13-538: Animal Law
• LAWS13-543: Sports Law
• LAWS13-546: Copyright and Entertainment Law
• LAWS13-549: Environmental Law
• LAWS13-553: Human Rights Law
• LAWS13-554: Immigration Law
• LAWS13-555: International Criminal Law
• LAWS13-564: Miscarriages of Justice
• LAWS13-567: Laws of Armed Conflict and Peacekeeping
• LAWS13-568: White Collar Crime and Serious Fraud
• LAWS17-572: Philosophical Foundations of Law
• LAWS17-594: Space Law
• LAWS17-805: Law and Social Jsutice: supproting Capacity and Capability
• LAWS17-806: Energy Law
• LAWS17-810: Fundamentals of Legal Design

For a specialisation in Corporate and Commercial Law, please see the Bachelor of Laws program page and search for subjects under the Subject Finder.

• LAWS13-111: Malaysian Law and Practice
• LAWS13-117: Insolvency Law and Practice
• LAWS13-120: Law and Investment in China
• LAWS13-125: Negotiating Climate Disputes
• LAWS13-127: Climate Violence and the Law
• LAWS13-128: Climate Change and Emissions Trading Law
• LAWS13-498: Taxation of International Business
• LAWS13-516: Electronic Commerce Law
• LAWS13-522: Industrial Property Law
• LAWS13-527: Media and Communications Law
• LAWS13-528: Taxation Law
• LAWS13-529: Dispute Resolution
• LAWS13-541: Banking and Finance Law
• LAWS13-544: Competition Law
• LAWS13-546: Copyright and Entertainment Law
• LAWS13-547: Electronic Banking Law
• LAWS13-548: Employment and Labour Relations Law
• LAWS13-549: Environmental Law
• LAWS13-559: International Trade and Business Law
• LAWS13-562: Legal Drafting and Conveyancing
• LAWS13-563: Mining and Natural Resources Law
• LAWS13-565: Taxation of Business Entities
• LAWS13-566: Planning and Development Law
• LAWS13-568: White Collar Crime and Serious Fraud
• LAWS13-581: Coding, Cybersecurity and Cryptoliteracy for Lawyers
• LAWS17-110: The Digital Lawyer
• LAWS17-120: Law and Investment in China
• LAWS17-203: Franchising and Small Business Law
• LAWS17-219: International Emissions Trading Law
• LAWS17-545: Private Internal Law
• LAWS17-552: Global Investment Banking Law
• LAWS17-556: Information Technology and the Law
• LAWS17-573: Start-up Law
• LAWS17-576: Legal Aspects of Electronic Commerce
• LAWS17-719: Comparative Corporate Governance
• LAWS17-729: Principles of Corporate Governance
• LAWS17-734: International Financial Systems Law
• LAWS17-736: Corporate Acquisitions Law
• LAWS17-745: International Contracts
• LAWS17-746: International Investment and Trade Law
• LAWS17-766: International Commercial Arbitration
• LAWS17-798: Practical Company and Commercial Law
• LAWS17-805: Law and Social Justice: Supporting Capacity and Capability
• LAWS17-806: Energy Law
• LAWS17-807: Dispute Resolution in International Tax

For a specialisation in International and Comparative Law, please see the Bachelor of Laws program page and search for subjects in under the Subject Finder.

• LAWS13-102: Foundations of United States Law
• LAWS13-111: Malaysian Law and Practice
• LAWS13-120: Law and Investment in China
• LAWS13-121: Climate Law in Context
• LAWS13-124: Climate Change and Natural Resources Law
• LAWS13-126: Climate Change and Human Rights
• LAWS13-128: Climate Change and Emissions Trading Law
• LAWS13-498: Taxation of International Business
• LAWS13-526: Law in the People's Republic of China
• LAWS13-542: Comparative Law
• LAWS13-553: Human Rights Law
• LAWS13-554: Immigration Law
• LAWS13-555: International Criminal Law
• LAWS13-558: International Law
• LAWS13-567: International Trade and Business Law
• LAWS13-567: Laws of Armed Conflict and Peacekeeping
• LAWS13-583: Solomon Islands Law Immersion
• LAWS17-120: Law and Investment in China
• LAWS17-219: International Emissions Trading Law
• LAWS17-452: International Tourism Law
• LAWS17-521: Global Sports Law and Governance
• LAWS17-545: Private International Law
• LAWS17-552: Global Investment Banking Law
• LAWS17-556: Information Technology and the Law
• LAWS17-557: International Environmental Law
• LAWS17-570: Public International Law: Challenges and Opportunities
• LAWS17-594: Space Law
• LAWS17-719: Comparative Corporate Governance
• LAWS17-733: Global Intellectual Property Law
• LAWS17-734: International Financial Systems Law
• LAWS17-745: International Contracts
• LAWS17-746: International Investment and Trade Law
• LAWS17-766: International Commercial Arbitration

• LAWS13-122: Law Reform and Critical Consciousness
• LAWS13-123: Wild Law Jurisprudence
• LAWS13-511: The Global Lawyer
• LAWS13-516: Electronic Commerce Law
• LAWS13-522: Industrial Property Law
• LAWS13-525: Law and Medicine
• LAWS13-527: Media and Communications Law
• LAWS13-541: Banking and Finance Law
• LAWS13-546: Copyright and Entertainment Law
• LAWS13-547: Electronic Banking Law
• LAWS13-581: Coding, Cybersecurity and Cryptoliteracy for Lawyers
• LAWS17-110:  The Digital Lawyer
• LAWS17-556: Information Technology and the Law
• LAWS17-572: Philosophical Foundations of Law
• LAWS17-573: Start-Up Law
• LAWS17-576: Legal Aspects of Electronic Commerce
• LAWS17-594: Space Law
• LAWS17-733: Global Intellectual Property Law
• LAWS17-806: Energy Law
• LAWS17-810: Fundamentals of Legal Design

Learn more about the specialisation, major or double major in Legal Transformation.

• LAWS13-117: Insolvency Law and Practice
• LAWS13-125: Negotiating Climate Disputes
• LAWS13-455: Trial Advocacy
• LAWS13-496: Law Internship
• LAWS13-498: Taxation of International Business
• LAWS13-511: The Global Lawyer
• LAWS13-515: Clinical Legal Placement
• LAWS13-517: Equitable Remedies
• LAWS13-518: Family Law
• LAWS13-525: Law and Medicine
• LAWS13-528: Taxation Law
• LAWS13-529: Dispute Resolution
• LAWS13-548: Employment and Labour Relations Law
• LAWS13-551: Family Law Legal Practice Clinic
• LAWS13-561: Law of Succession and Administration of Estates
• LAWS13-562: Legal Drafting and Conveyancing
• LAWS13-565: Taxation of Business Entities
• LAWS13-571: Advanced Criminal Law
• LAWS13-574: Litigation Clinic
• LAWS13-575: Rural and Regional Legal Practice
• LAWS13-581: Coding, Cybersecurity and Cryptoliteracy for Lawyers
• LAWS13-582: Strata and Community Title
• LAWS13-583: Solomon Islands Law Immersion
• LAWS13-593: Cultural Immersion Clinic
• LAWS13-595: Commercial Law and Practice in Asia

Data Analytics Specialisation (Postgraduate)

The Data Analytics specialisation incorporates current industry-relevant research with applications to data science, predictive analytics, and managing large data sets to support organisational needs. The specialisation will develop skills in investigating and deciphering 'big data' to help create practical solutions for real-world problems.

Students must complete the following ten credit points (10CP) of subjects:

• DTSC71-200    Data Science

Students must choose thirty credit points (30CP) from the following Data Analytics option:

• ACSC71-307    Survival Analysis
• DTSC71-100    Business Analytics Coding
• DTSC71-110    Cyber and Fraud Threats in Organisations
• DTSC71-300    Infrastructure for Data Analytics
• DTSC71-301    Applied Machine Learning
• DTSC71-302    Statistical Learning and Regression Models
• ECON71-200    Linear Models and Applied Econometrics
• ECON71-300    Advanced Econometrics

Finance Specialisation (Postgraduate)

The Finance specialisation incorporates the most current industry-relevant research with applications to finance principles, financial markets and corporate finance and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles.

Students must complete the following twenty credit points (20CP) of subjects:

• FINC71-601    Corporate Finance
• FINC71-607    International Financial Management

Students must choose twenty credit points (20CP) from the following Finance option:

• FINC71-302    Finance Applications and Analysis
• FINC71-305    Financial Derivatives
• FINC71-318    Personal Finance
• FINC71-603    Investments
• FINC71-604    Capital Markets
• FINC71-614    Mergers and Acquisitions

International Business specialisation (Postgraduate)

The International Business specialisation incorporates the most current industry-relevant research with applications to international trade, international finance, managing human resources and other challenges of managing and leading in a global environment and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles.

Students must complete the following forty credit points (40CP)  from the followingInternational Business option: 

• ECON71-303    International Trade
• FINC71-607    International Financial Management
• MGMT71-201    International Business
• MGMT71-301    International Human Resource Management

Marketing specialisation (Postgraduate)

The Marketing specialisation incorporates the most current industry-relevant research with applications to market research and analysis, customer analysis and relationship management, communication strategies and the use of digital and social media and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles. The Tourism Management specialisation provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector.

Students must complete the following forty credit points (40CP)  from the following Marketing option:

• MKTG71-100    Marketing Fundamentals
• MKTG71-205    Consumer and Buyer Behaviour
• MKTG71-302    Promotional Design and Planning
• MKTG71-303    Market Research
• MKTG71-312    Internet and Social Media Marketing

SRC-539 Sustainability specialisation (Postgraduate)

Our sustainability specialisation offers a dynamic and practical approach to some of industry's most pressing issues. Gain a grounding in Sustainable Development Goals (SDGs), climate change law, environmental consultation, Indigenous perspectives, and environmental social governance (ESG) analysis and strategy. These in-demand skills are key for recognising both risks and opportunities in various career paths, whether you're aiming for/working in a role in a Big Four consultancy, a small consultancy, management, not-for-profit organisations, SME, or government. Prepare to make a meaningful impact and lead the way in sustainable practices.

Students must complete the following ten credit point (10CP) subject:

BUSN71-200    Responsible and Sustainable Organisations

Students must choose thirty credit points (30CP) from the following Sustainable option:

HRTM71-220    Sustainable Tourism and Indigenous Culture
LAWS77-121    Climate Law in Context
SDEM71-124    Environmental Consulting in Practice
SSUD71-318    Climate Change: Adaptation and Resilience

Tourism and Hotel Management specialisation (Postgraduate)

The Tourism and Hotel Management specialisation incorporates the most current industry-relevant research with applications to Strategic Pricing and Revenue Management, Tourism Analysis and Evaluation, WHS Risk Management, Adventure Tourism, Sustainable Tourism and Indigenous Cultures and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles. The Tourism Management specialisation provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector. 

You must complete the following three subjects:

• HRTM71-205    Revenue Management
• HRTM71-206    Tourism Analysis and Evaluation
• HRTM71-212    Workplace Health and Safety

Students must choose forty credit points (40CP) of subjects from the following Health Management Option: 

• HRTM71-214    Adventure Tourism
• HRTM71-220    Sustainable Tourism and Indigenous Cultures

• LAWS77-534 Canadian Administrative Law
• LAWS77-535 Canadian Constitutional Law
• LAWS77-536 Canadian Criminal Law and Procedure
• LAWS77-537 Foundations of Canadian Law

• LAWS77-101 Common Law and Legal Skills
• LAWS77-110 The Digital Lawyer
• LAWS77-117 Insolvency Law and Practice
• LAWS77-120 Law and Investment in China
• LAWS77-203 Franchising and Small Business Law
• LAWS77-219 International Emissions Trading Law
• LAWS77-498 Taxation of International Business
• LAWS77-528 Taxation Law
• LAWS77-548 Employment and Labour Relations Law
• LAWS77-552 Global Investment Banking Law
• LAWS77-556 Information Technology and the Law
• LAWS77-562 Legal Drafting and Conveyancing
• LAWS77-565 Taxation of Business Entities
• LAWS77-573 Start-Up Law
• LAWS77-576 Legal Aspects of Electronic Commerce Law
• LAWS77-581 Coding, Cybersecurity and Cryptoliteracy for Lawyers
• LAWS77-595 Commercial Law and Practice in Asia
• LAWS77-719 Comparative Corporate Governance
• LAWS77-729 Principles of Corporate Governance
• LAWS77-734 International Financial  Systems Law
• LAWS77-736 Corporate Acquisitions Law
• LAWS77-745 International Contracts
• LAWS77-746 International Investment and Trade Law
• LAWS77-766 International Commercial Arbitration
• LAWS77-798 Practical Company and Commercial Law
• LAWS77-805 Law and Social Justice: Supporting Capacity and Capability
• LAWS77-806 Energy Law
• LAWS77-807 Dispute Resolution in International Tax

• LAWS77-101 Common Law and Legal Skills
• LAWS77-766 International Commercial Arbitration
• LAWS77-772 Dispute Resolution: Practice and Procedure
• LAWS77-773 Dispute Resolution: Theories and Principles
• LAWS77-783 Mediation
• LAWS77-784 Negotiation
• LAWS77-793 Trial Advocacy
• LAWS77-801 Mediation and Dispute Resolution Practice 1
• LAWS77-802 Mediation and Dispute Resolution Practice 2
• LAWS77-803 Family Dispute Resolution 1
• LAWS77-804 Family Dispute Resolution 2
• LAWS77-807 Dispute Resolution in International Tax
• LAWS77-808 Negotiation in Family Dispute Resolution
• LAWS77-809 Vulnerable Parties and Family Dispute Resolution

• LAWS77-101 Common Law and Legal Skills
• LAWS77-120 Law and Investment in China
• LAWS77-219 International Emissions Trading Law
• LAWS77-452 International Tourism Law
• LAWS77-498 Taxation of International Business
• LAWS77-521 Global Sports Law and Governance
• LAWS77-552 Global Investment Banking Law
• LAWS77-556 Information Technology and the Law
• LAWS77-557 International Environmental Law
• LAWS77-570 Public International Law: Challenges and Opportunities
• LAWS77-594 Space Law
• LAWS77-595 Commercial Law and Practice in Asia
• LAWS77-719 Comparative Corporate Governance
• LAWS77-733 Global Intellectual Property Law
• LAWS77-734 International Financial Systems Law
• LAWS77-745 International Contracts 
• LAWS77-746 International Investment and Trade Law
• LAWS77-766 International Commercial Arbitration

• LAWS77-110 The Digital Lawyer
• LAWS77-511 The Global Lawyer
• LAWS77-525 Law and Medicine
• LAWS77-556 Information Technology and the Law 
• LAWS77-572 Philosophical Foundations of Law
• LAWS77-573 Start-Up Law
• LAWS77-576 Legal Aspects of Electronic Commerce
• LAWS77-581 Coding, Cybersecurity and Cryptoliteracy for Lawyers
• LAWS77-594 Space Law
• LAWS77-733 Global Intellectual Property Law
• LAWS77-806 Energy Law
• LAWS77-810 Fundamentals of Legal Design

• LAWS77-111 Malaysian Law and Practice
• LAWS77-117 Insolvency Law and Practice
• LAWS77-496 Law Internship
• LAWS77-498 Taxation of International Business
• LAWS77-511 The Global Lawyer
• LAWS77-515 Clinical Legal Placement
• LAWS77-517 Equitable Remedies
• LAWS77-518 Family Law
• LAWS77-525 Law and Medicine
• LAWS77-528 Taxation Law
• LAWS77-548 Employment and Labour Relations Law
• LAWS77-551 Family Law Legal Practice Clinic
• LAWS77-561 Law of Succession and Administration of Estates
• LAWS77-562 Legal Drafting and Conveyancing
• LAWS77-565 Taxation of Business Entities
• LAWS77-571 Advanced Criminal Law
• LAWS77-595 Commercial Law and Practice in Asia
• LAWS77-793 Trial Advocacy

• LAWS77-801 Mediation and Dispute Resolution Practice 1
• LAWS77-802 Mediation and Dispute Resolution Practice 2
• LAWS77-803 Family Dispute Resolution 1
• LAWS77-804 Family Dispute Resolution 2