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SPMT12-103: Sport Communication

Description

This subject introduces students to the practice of managing the distribution of information between a sport organisation and its stakeholders. It is designed to enhance understanding, evaluation, management and communication of a broad range of information for a variety of purposes and a broad range of audiences. Students will learn to write news stories and press releases, coordinate press conferences and develop an effective social media presence. Students will also gain experience in writing policy and governance documents for the internal management and resourcing of community sport clubs, grant applications and other fund-raising activities and other information management duties related to the operation and public perception of sport organisations. The importance of sport broadcasting and attracting audiences, sponsors, and fans will be reinforced through case studies and examining real-world scenarios.

Subject details

Type: Undergraduate Subject
Code: SPMT12-103
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • September 2022 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $3,890.00
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2021: $5,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00

Learning objectives

1. Explain the role of sport communication in the management of sport. 2. Identify the types of information required by stakeholders and the concomitant appropriate communication 3. Describe the production process for the appropriate media content in sport communication. 4. Apply an understanding of the complex reporting mechanisms and information dissemination processes required in sport to address an real problem for a sport organisation. 5. Deliver a logically constructed persuasive presentation using appropriate visual aids. 6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience. 7. Work effectively with others to complete a group project.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 17/07/2022
    Semester start: 12/09/2022
    Subject start: 12/09/2022
    Cancellation 1: 26/09/2022
    Cancellation 2: 03/10/2022
    Last enrolment: 25/09/2022
    Withdraw - Financial: 08/10/2022
    Withdraw - Academic: 29/10/2022
    Teaching census: 07/10/2022
Standard Offering
Enrolment opens: 17/07/2022
Semester start: 12/09/2022
Subject start: 12/09/2022
Cancellation 1: 26/09/2022
Cancellation 2: 03/10/2022
Last enrolment: 25/09/2022
Withdraw - Financial: 08/10/2022
Withdraw - Academic: 29/10/2022
Teaching census: 07/10/2022