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SPMT12-103: Sport Communication

Description

This subject introduces students to the practice of managing the distribution of information between a sport organisation and its stakeholders. It is designed to enhance understanding, evaluation, management and communication of a broad range of information for a variety of purposes and a broad range of audiences. Students will learn to write news stories and press releases, coordinate press conferences and develop an effective social media presence. Students will also gain experience in writing policy and governance documents for the internal management and resourcing of community sport clubs, grant applications and other fund-raising activities and other information management duties related to the operation and public perception of sport organisations. The importance of sport broadcasting and attracting audiences, sponsors, and fans will be reinforced through case studies and examining real-world scenarios.

Subject details

TypeUndergraduate
CodeSPMT12-103
EFTSL0.125
FacultyBond Business School
Semesters offered
  • September 2020 [Standard Offering]
  • September 2021 [Standard Offering]
Credit10
Study areas
  • Business and Commerce
  • Health Sciences
  • Sport
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $4,390

Learning outcomes

1. Explain the role of sport communication in the management of sport.
2. Identify the types of information required by stakeholders and the concomitant appropriate communication
3. Describe the production process for the appropriate media content in sport communication.
4. Apply an understanding of the complex reporting mechanisms and information dissemination processes required in sport to address an real problem for a sport organisation.
5. Deliver a logically constructed persuasive presentation using appropriate visual aids.
6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.
7. Work effectively with others to complete a group project.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020