1. Explain the role of sport communication in the management of sport. 2. Identify the types of information required by stakeholders and the concomitant appropriate communication 3. Describe the production process for the appropriate media content in sport communication. 4. Apply an understanding of the complex reporting mechanisms and information dissemination processes required in sport to address an real problem for a sport organisation. 5. Deliver a logically constructed persuasive presentation using appropriate visual aids. 6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience. 7. Work effectively with others to complete a group project.