| Type: | Postgraduate Subject |
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| Code: | MKTG71-205 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
Marketing is about anticipating and satisfying buyers’ needs. Theories from psychology, sociology, economics and anthropology form the foundation of knowledge that enables marketers to attract and satisfy final consumers and organisational buyers alike. In this subject, students explore the processes that buyers use to learn about, choose, purchase, use, and evaluate goods and services. Marketing is about anticipating and satisfying buyers’ needs. Theories from psychology, sociology, economics and anthropology form the foundation of knowledge that enables marketers to attract and please final consumers and organisational buyers alike. The aim of the buyer behaviour subject is to explore the processes that buyers use to learn about, choose, purchase, use, and evaluate goods and services.
Subject details
Learning outcomes
- Explain the individual, environmental, and market-controlled factors that affect consumer behaviour.
- Demonstrate advanced knowledge of the decision-making processes of consumers.
- Explain in depth how customer analysis affects marketing strategy.
- Evaluate consumers’ decision-making processes and behaviour in selecting a brand within a target market.
- Express ideas, decisions, and recommendations regarding consumer behaviour in a clear, concise writing style tailored to a professional audience.
- Critically reflect on one's personal learning experience to extract and evaluate insights.
- Apply appropriate professional standards and best practices to make ethical, responsible decisions in consumer behaviour contexts.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):
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| Restrictions: |
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Subject dates
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January 2024
Standard Offering Enrolment opens: 12/11/2023 Semester start: 15/01/2024 Subject start: 15/01/2024 Last enrolment: 28/01/2024 Teaching census: 09/02/2024 Withdraw - Financial: 10/02/2024 Withdraw - Academic: 02/03/2024 -
May 2024
Standard Offering Enrolment opens: 17/03/2024 Semester start: 13/05/2024 Subject start: 13/05/2024 Last enrolment: 26/05/2024 Teaching census: 07/06/2024 Withdraw - Financial: 08/06/2024 Withdraw - Academic: 29/06/2024 -
January 2025
Standard Offering Enrolment opens: 10/11/2024 Semester start: 20/01/2025 Subject start: 20/01/2025 Last enrolment: 02/02/2025 Teaching census: 14/02/2025 Withdraw - Financial: 15/02/2025 Withdraw - Academic: 08/03/2025
| Standard Offering | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 15/01/2024 |
| Subject start: | 15/01/2024 |
| Last enrolment: | 28/01/2024 |
| Teaching census: | 09/02/2024 |
| Withdraw - Financial: | 10/02/2024 |
| Withdraw - Academic: | 02/03/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 17/03/2024 |
| Semester start: | 13/05/2024 |
| Subject start: | 13/05/2024 |
| Last enrolment: | 26/05/2024 |
| Teaching census: | 07/06/2024 |
| Withdraw - Financial: | 08/06/2024 |
| Withdraw - Academic: | 29/06/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 10/11/2024 |
| Semester start: | 20/01/2025 |
| Subject start: | 20/01/2025 |
| Last enrolment: | 02/02/2025 |
| Teaching census: | 14/02/2025 |
| Withdraw - Financial: | 15/02/2025 |
| Withdraw - Academic: | 08/03/2025 |