ADVT11-100: Introduction to Advertising

Description

This subject introduces you to advertising as a professional practice. You will learn about the different roles in advertising agencies and the skills required for working in these positions. Through exploring successful advertising campaigns and practical, hands-on exercises, this subject will provide you with an overview of essential ideas, concepts and theories used by practitioners for creating impactful promotional communication across various media channels. In addition to learning how to think strategically about advertising, it will also encourage you to think critically about the impact of advertising on society and individuals.

Subject details

Type: Undergraduate Subject
Code: ADVT11-100
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • May 2023 [Standard Offering]
  • September 2023 [Standard Offering]
  • January 2024 [Standard Offering]
  • May 2024 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Describe and explain the structure of the advertising industry and its dynamics as well as the different positions and roles available in advertising agencies.
  2. Apply relevant advertising theories and concepts for analysing and evaluating advertising and integrated marketing communications campaigns in terms of their communication strategies and creative techniques used.
  3. Practically apply advertising theories, concepts as well as creative imagination by developing a basic advertising campaign concept based on a client brief.
  4. Consider and critique advertising practices in relation to regulatory codes as well as social, ethical and cultural norms and obligations.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 19/03/2023
    Semester start: 15/05/2023
    Subject start: 15/05/2023
    Cancellation 1: 29/05/2023
    Cancellation 2: 05/06/2023
    Last enrolment: 28/05/2023
    Withdraw - Financial: 10/06/2023
    Withdraw - Academic: 01/07/2023
    Teaching census: 09/06/2023
  • Standard Offering
    Enrolment opens: 16/07/2023
    Semester start: 11/09/2023
    Subject start: 11/09/2023
    Cancellation 1: 25/09/2023
    Cancellation 2: 02/10/2023
    Last enrolment: 24/09/2023
    Withdraw - Financial: 07/10/2023
    Withdraw - Academic: 28/10/2023
    Teaching census: 06/10/2023
  • Standard Offering
    Enrolment opens: 12/11/2023
    Semester start: 15/01/2024
    Subject start: 15/01/2024
    Cancellation 1: 29/01/2024
    Cancellation 2: 05/02/2024
    Last enrolment: 28/01/2024
    Withdraw - Financial: 10/02/2024
    Withdraw - Academic: 02/03/2024
    Teaching census: 09/02/2024
  • Standard Offering
    Enrolment opens: 17/03/2024
    Semester start: 13/05/2024
    Subject start: 13/05/2024
    Cancellation 1: 27/05/2024
    Cancellation 2: 03/06/2024
    Last enrolment: 26/05/2024
    Withdraw - Financial: 08/06/2024
    Withdraw - Academic: 29/06/2024
    Teaching census: 07/06/2024
Standard Offering
Enrolment opens: 19/03/2023
Semester start: 15/05/2023
Subject start: 15/05/2023
Cancellation 1: 29/05/2023
Cancellation 2: 05/06/2023
Last enrolment: 28/05/2023
Withdraw - Financial: 10/06/2023
Withdraw - Academic: 01/07/2023
Teaching census: 09/06/2023

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