| Type: | Undergraduate Subject |
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| Code: | ADVT11-100 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
This subject introduces you to advertising as a professional practice. You will learn about the different roles in advertising agencies and the skills required for working in these positions. Through exploring successful advertising campaigns and practical, hands-on exercises, this subject will provide you with an overview of essential ideas, concepts and theories used by practitioners for creating impactful promotional communication across various media channels. In addition to learning how to think strategically about advertising, it will also encourage you to think critically about the impact of advertising on society and individuals.
Subject details
Learning outcomes
- Describe and explain the structure of the advertising industry and its dynamics as well as the different positions and roles available in advertising agencies.
- Apply relevant advertising theories and concepts for analysing and evaluating advertising and integrated marketing communications campaigns in terms of their communication strategies and creative techniques used.
- Practically apply advertising theories, concepts as well as creative imagination by developing a basic advertising campaign concept based on a client brief.
- Consider and critique advertising practices in relation to regulatory codes as well as social, ethical and cultural norms and obligations.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
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Subject outlines
- September 2024 [Standard - Introduction to Advertising]
- May 2024 [Standard - Introduction to Advertising]
- January 2024 [Standard - Introduction to Advertising]
- September 2023 [Standard - Introduction to Advertising]
- May 2023 [Standard - Introduction to Advertising]
- January 2023 [Standard - Introduction to Advertising]
- September 2022 [Standard - Introduction to Advertising]
- May 2022 [Standard - Introduction to Advertising]
- January 2022 [Standard - Introduction to Advertising]
- September 2021 [Standard - Introduction to Advertising]
- May 2021 [Standard - Introduction to Advertising]
- January 2021 [Standard - Introduction to Advertising]
- September 2020 [Standard - Introduction to Advertising]
- May 2020 [Standard - Introduction to Advertising]
- January 2020 [Standard - Introduction to Advertising]
- September 2019 [Standard - Advertising Principles and Practice]
- May 2019 [Standard - Advertising Principles and Practice]
- January 2019 [Standard - Advertising Principles and Practice]
- September 2018 [Standard - Advertising Principles and Practice]
- May 2018 [Standard - Advertising Principles and Practice]
- January 2018 [Standard - Advertising Principles and Practice]
- September 2017 [Standard - Advertising Principles and Practice]
- May 2017 [Standard - Advertising Principles and Practice]
Subject dates
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January 2024
Standard Offering Enrolment opens: 12/11/2023 Semester start: 15/01/2024 Subject start: 15/01/2024 Cancellation 1: 29/01/2024 Cancellation 2: 05/02/2024 Last enrolment: 28/01/2024 Withdraw - Financial: 10/02/2024 Withdraw - Academic: 02/03/2024 Teaching census: 09/02/2024 -
May 2024
Standard Offering Enrolment opens: 17/03/2024 Semester start: 13/05/2024 Subject start: 13/05/2024 Cancellation 1: 27/05/2024 Cancellation 2: 03/06/2024 Last enrolment: 26/05/2024 Withdraw - Financial: 08/06/2024 Withdraw - Academic: 29/06/2024 Teaching census: 07/06/2024 -
September 2024
Standard Offering Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 30/09/2024 Last enrolment: 22/09/2024 Withdraw - Financial: 05/10/2024 Withdraw - Academic: 26/10/2024 Teaching census: 04/10/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 15/01/2024 |
| Subject start: | 15/01/2024 |
| Cancellation 1: | 29/01/2024 |
| Cancellation 2: | 05/02/2024 |
| Last enrolment: | 28/01/2024 |
| Withdraw - Financial: | 10/02/2024 |
| Withdraw - Academic: | 02/03/2024 |
| Teaching census: | 09/02/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 17/03/2024 |
| Semester start: | 13/05/2024 |
| Subject start: | 13/05/2024 |
| Cancellation 1: | 27/05/2024 |
| Cancellation 2: | 03/06/2024 |
| Last enrolment: | 26/05/2024 |
| Withdraw - Financial: | 08/06/2024 |
| Withdraw - Academic: | 29/06/2024 |
| Teaching census: | 07/06/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 09/09/2024 |
| Subject start: | 09/09/2024 |
| Cancellation 1: | 23/09/2024 |
| Cancellation 2: | 30/09/2024 |
| Last enrolment: | 22/09/2024 |
| Withdraw - Financial: | 05/10/2024 |
| Withdraw - Academic: | 26/10/2024 |
| Teaching census: | 04/10/2024 |