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ADVT12-241: Understanding Audiences and Media in Advertising


In a world of ever-increasing media options, choosing the right channels for communicating with audiences has never been more critical. This subject introduces you to the fundamental principles involved in developing effective media strategies based on a sound understanding of the motives, desires and drives of selected target audiences and the specific characteristics of traditional and non-traditional media channels.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Apply different research methods for uncovering insights into consumer behaviour and media usage.
2. Understand the properties of different media channels and evaluate those with regard to target audiences and campaign objectives.
3. Write focused and insightful creative briefs and develop a basic media plan that addresses the strategic goals of the client.
4. Evaluate advertising campaign strategies and media plans with regard to regulatory as well as ethical and social criteria.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021