| Type: | Undergraduate Subject |
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| Code: | ADVT12-241 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
In a world of ever-increasing media options, choosing the right channels for communicating with audiences has never been more critical. This subject introduces you to the fundamental principles involved in developing effective media strategies based on a sound understanding of the motives, desires and drives of selected target audiences and the specific characteristics of traditional and non-traditional media channels.
Subject details
Learning outcomes
- Describe the function of account planning and media planning and understand the critical role of consumer research in the process of developing an advertising strategy.
- Evaluate different research methods for uncovering insights into consumer behaviour and media consumption.
- Explain the properties of different media channels and establish key planning criteria when recommending and evaluating media choices.
- Apply media planning and buying strategies as well as legal and ethical considerations by developing a basic media plan that addresses the strategic goals of the client.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):
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| Restrictions: |
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Subject outlines
- January 2024 [Standard - Understanding Audiences and Media in Advertising]
- January 2023 [Standard - Understanding Audiences and Media in Advertising]
- January 2021 [Standard - Understanding Audiences and Media in Advertising]
- January 2020 [Standard - Understanding Audiences and Media in Advertising]
- January 2019 [Standard - Advertising Communications and Channel Planning]
- January 2018 [Standard - Advertising Communications and Channel Planning]
Subject dates
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January 2024
Standard Offering Enrolment opens: 12/11/2023 Semester start: 15/01/2024 Subject start: 15/01/2024 Cancellation 1: 29/01/2024 Cancellation 2: 05/02/2024 Last enrolment: 28/01/2024 Withdraw - Financial: 10/02/2024 Withdraw - Academic: 02/03/2024 Teaching census: 09/02/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 15/01/2024 |
| Subject start: | 15/01/2024 |
| Cancellation 1: | 29/01/2024 |
| Cancellation 2: | 05/02/2024 |
| Last enrolment: | 28/01/2024 |
| Withdraw - Financial: | 10/02/2024 |
| Withdraw - Academic: | 02/03/2024 |
| Teaching census: | 09/02/2024 |