ADVT12-200: Copywriting for Advertising

This subject introduces the craft of writing copy for advertising and related areas of promotional communication.  You will develop and apply skills across various media – from headlines and slogans to content marketing and social media posts.  At its core, copywriting is about creating, maintaining, and deepening connections with the target audience to influence decision-making, engagement, and action.  You will focus on writing that is not only clear and compelling but is underpinned by insights about the drivers of consumer behaviour – in short, making things happen with words. The principles of copywriting – messages that are clear, relevant, and inspiring – can be applied more broadly to multiple disciplines, making you a more successful communicator overall.