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PUBR13-312: Public Relations Campaigns and Strategies

Description

This challenging and team-oriented subject offers you the opportunity to put into practice all the theoretical knowledge, research skills, interpersonal and group skills, and creative problem-solving abilities that you have been developing throughout your public relations studies. Successful students will be able to demonstrate the ability to: Critically analyse, assess and appraise real public relations campaigns; research and analyse a client organisation, its environment, publics, and products/services to address public relations needs and opportunities; and work within the client's real-world limitations to create, produce and pitch a comprehensive public relations campaign.  

Subject details

TypeUndergraduate
CodePUBR13-312
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2021 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $3,890

Learning outcomes

1. Evaluate and articulate the strategic and ethical role of public relations in the context of contemporary business management.
2. Apply theoretical knowledge to the role of public relations management within the context of an authentic client campaign.
3. Formulate a targeted, creative, in-depth and strategic public relations campaign plan.
4. Work effectively as part of a campaign analysis and development team.
5. Demonstrate effective oral and written skills through professional presentations.

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021