This is a challenging and team-oriented subject offering students the opportunity to put into practice all the theoretical knowledge, research skills, interpersonal and group skills, and creative problem-solving abilities they have developed throughout their public relations studies. Successful students will be able to demonstrate the ability to: Critically analyse, assess and appraise real public relations campaigns; Analyse a client, the environment and products/services to address public relations needs and opportunities; Work within the client's real-world limitations to create, produce and pitch a public relations campaign to address needs and opportunities; Work within a diverse team responsible for negotiating its own workload and solving its problems internally; Develop, execute and apply primary and secondary communications research to a real client situation; Identify target publics and their needs' Formulate strategies for two-way communication with target publics; Create key messages; Identify appropriate tactics for message delivery; Develop budgets and implement schedules; Present campaign pitch to client; and Prepare and submit supporting written communication planning documents.
|Faculty||Faculty of Society & Design|
|Study abroad||Available to Study Abroad students|
1. Appreciate the role of public relations within the context of contemporary strategic business management;
2. Apply theoretical knowledge to the role of public relations management within the context of a real-world campaign;
3. Demonstrate targeted, creative and appropriate public relations campaign planning;
4. Work effectively as part of a group;
5. Demonstrate effective oral and written presentation skills.
PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.