Crisis and risk communication are essential skills in business management and major disciplines of public relations practice. Identifying and managing emerging issues that could threaten an organisation, and strategic preparation for crises, are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Crisis Communication draws from theory in issues management, crisis communication, image repair and organisational renewal, to highlight best-practice through worldwide case studies. Students will be able to identify and manage emerging issues, implement effective risk communication strategies, and prepare and implement crisis response plans for organisations.
|Faculty||Faculty of Society & Design|
1. Identify, analyse, and critique concepts of issues, risk, and crisis communication.
2. Evaluate the role of crisis communication within the context of crisis management in industry, government and not for profit institutions.
3. Appraise and apply theoretical knowledge within a practical context through current case studies.
4. Analyse, develop and implement communication strategies, including media and social media, to address organisational issues and crises.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):
|Withdraw – Financial?||12/06/2021|
|Withdraw – Academic?||03/07/2021|