PUBR13-313: Crisis Communication

Description

Crisis and risk communication are major disciplines of public relations practice and essential skills in business management. Identification and management of emerging issues that could threaten an organisation and strategic preparation for crises are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Students who successfully complete this subject, which draws on theory, leading-edge practice and worldwide case studies, will be able to identify and manage emerging issues, implement effective risk communication strategies and prepare crisis response plans for an organisation.

Subject details

Learning outcomes

1. Identify, understand and evaluate concepts of issues, risk and crisis communication.
2. Understand the role of crisis communication within the context of crisis management in industry, government and not for profit institutions.
3. Apply theoretical knowledge within a practical context.
4. Analyse, develop and implement communication strategies, including media and social media, to address organisational issues and crises.

Prerequisites

PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.

Subject outlines

• May 2018 [Standard]
• May 2017 [Standard]

Subject dates