Crisis and risk communication are major disciplines of public relations practice and essential skills in business management. Identification and management of emerging issues that could threaten an organisation and strategic preparation for crises are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Students who successfully complete this subject, which draws on theory, leading-edge practice and worldwide case studies, will be able to identify and manage emerging issues, implement effective risk communication strategies and prepare crisis response plans for an organisation.
|Faculty||Faculty of Society & Design|
1. Identify, understand and evaluate concepts of issues, risk and crisis communication.
2. Understand the role of crisis communication within the context of crisis management in industry, government and not for profit institutions.
3. Apply theoretical knowledge within a practical context.
4. Analyse, develop and implement communication strategies, including media and social media, to address organisational issues and crises.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):