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PUBR13-313: Crisis Communication

Description

Crisis and risk communication are major disciplines of public relations practice and essential skills in business management. Identification and management of emerging issues that could threaten an organisation and strategic preparation for crises are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Students who successfully complete this subject, which draws on theory, leading-edge practice and worldwide case studies, will be able to identify and manage emerging issues, implement effective risk communication strategies and prepare crisis response plans for an organisation.

Subject details

TypeUndergraduate
CodePUBR13-313
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • May 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Credit10
Study abroadNot Available to Study Abroad students
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Identify, understand and evaluate concepts of issues, risk and crisis communication.
2. Understand the role of crisis communication within the context of crisis management in industry, government and not for profit institutions.
3. Apply theoretical knowledge within a practical context.
4. Analyse, develop and implement communication strategies, including media and social media, to address organisational issues and crises.

Prerequisites

PUBR11-100 Public Relations Principles and Practice is essential and must be taken prior to enrolling in this subject.

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018