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PUBR13-313: Crisis Communication

Description

Crisis and risk communication are essential skills in business management and major disciplines of public relations practice. Identifying and managing emerging issues that could threaten an organisation, and strategic preparation for crises, are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Crisis Communication draws from theory in issues management, crisis communication, image repair, and organisational renewal, to highlight best-practice through worldwide case studies. Through this subject, you will learn to identify and manage emerging issues, implement effective risk communication strategies, and prepare and implement crisis response plans for organisations. 

Subject details

Type: Undergraduate Subject
Code: PUBR13-313
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • May 2024 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2025: $4,460.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00
  • Commencing in 2025: $5,990.00

Learning outcomes

  1. Identify, analyse, and critique concepts of issues, risk, and crisis communication.
  2. Evaluate the role of crisis communication within the context of crisis management in industry, government and not for profit institutions.
  3. Appraise and apply theoretical knowledge within a practical context through current case studies.
  4. Analyse, develop and implement communication strategies, including media and social media, to address organisational issues and crises.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 17/03/2024
    Semester start: 13/05/2024
    Subject start: 13/05/2024
    Cancellation 1: 27/05/2024
    Cancellation 2: 03/06/2024
    Last enrolment: 26/05/2024
    Withdraw - Financial: 08/06/2024
    Withdraw - Academic: 29/06/2024
    Teaching census: 07/06/2024
Standard Offering
Enrolment opens: 17/03/2024
Semester start: 13/05/2024
Subject start: 13/05/2024
Cancellation 1: 27/05/2024
Cancellation 2: 03/06/2024
Last enrolment: 26/05/2024
Withdraw - Financial: 08/06/2024
Withdraw - Academic: 29/06/2024
Teaching census: 07/06/2024