This subject provides you with the opportunity to create a major portfolio project grounded in the principles of Integrated Marketing Communications (IMC) that may be used to enter an international advertising competition. You will apply skills learned throughout your degree to produce a truly integrated campaign based on a broad range of promotional communication disciplines such as advertising, direct response, sales, events and public relations. You will also consider issues and tactics related to Corporate Social Responsibility, Cause Marketing, Sustainability and Social Innovation and how business can leverage these across all (or some) of their chosen channels.
|Faculty||Faculty of Society & Design|
1. Demonstrate a comprehensive understanding of the key features of IMC planning process.
2. Develop truly integrated campaign strategies that deliver messages effectively, measurably and consistently to relevant audiences.
3. Evaluate social, legal, ethical and cultural issues in relation to IMC and social innovation.
4. Confidently apply interpersonal communication skills to identify client needs, manage individual versus group expectations and manage time effectively.
Future offerings not yet planned.