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ADVT13-322: Advertising Project: Integrated Marketing and Advertising Campaigns


This subject provides you with the opportunity to create a major portfolio project grounded in the principles of Integrated Marketing Communications (IMC) that may be used to enter an international advertising competition. You will apply skills learned throughout your degree to produce a truly integrated campaign based on a broad range of promotional communication disciplines such as advertising, direct response, sales, events and public relations. You will also consider issues and tactics related to Corporate Social Responsibility, Cause Marketing, Sustainability and Social Innovation and how business can leverage these across all (or some) of their chosen channels. 

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • September 2021 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $4,390

Learning outcomes

1. Demonstrate a comprehensive understanding of the key features of IMC planning process.
2. Develop truly integrated campaign strategies that deliver messages effectively, measurably and consistently to relevant audiences.
3. Evaluate social, legal, ethical and cultural issues in relation to IMC and social innovation.
4. Confidently apply interpersonal communication skills to identify client needs, manage individual versus group expectations and manage time effectively.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Future offerings not yet planned.