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MKTG13-320: Strategic Marketing

Description

Organisations need to be in constant touch with the ever-changing marketplace. Business practices, therefore, need to be market-oriented to create better customer and stakeholder value. Strategic Marketing focuses on analysing, designing and implementing market-driven strategies. In this subject, students learn to analyse the industry, market, competition and consumers, and develop long-term marketing strategies that enable organisations to create stakeholder value.

Subject details

Type: Undergraduate Subject
Code: MKTG13-320
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • September 2023 [Standard Offering]
  • May 2024 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Apply discipline knowledge to identify challenges associated with designing and implementing successful marketing strategies.
  2. Comprehensively analyse the influence of organisational and environmental forces in creating and delivering stakeholder value.
  3. Demonstrate the ability to learn and showcase creativity in addressing problems and opportunities related to strategic marketing.
  4. Apply contemporary strategic thinking to develop and communicate strategic marketing plans and tactics to implement marketing decisions for a real-world company.
  5. Deliver a logically constructed persuasive presentation using appropriate visual aids.
  6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.
  7. Demonstrate the ability to work effectively with others to develop a strategic marketing plan.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 16/07/2023
    Semester start: 11/09/2023
    Subject start: 11/09/2023
    Cancellation 1: 25/09/2023
    Cancellation 2: 02/10/2023
    Last enrolment: 24/09/2023
    Withdraw - Financial: 07/10/2023
    Withdraw - Academic: 28/10/2023
    Teaching census: 06/10/2023
  • Standard Offering
    Enrolment opens: 17/03/2024
    Semester start: 13/05/2024
    Subject start: 13/05/2024
    Cancellation 1: 27/05/2024
    Cancellation 2: 03/06/2024
    Last enrolment: 26/05/2024
    Withdraw - Financial: 08/06/2024
    Withdraw - Academic: 29/06/2024
    Teaching census: 07/06/2024
Standard Offering
Enrolment opens: 16/07/2023
Semester start: 11/09/2023
Subject start: 11/09/2023
Cancellation 1: 25/09/2023
Cancellation 2: 02/10/2023
Last enrolment: 24/09/2023
Withdraw - Financial: 07/10/2023
Withdraw - Academic: 28/10/2023
Teaching census: 06/10/2023