Strategic marketing focuses on the highest level marketing and management decisions. Cornerstones of the subject are the selection of target market and positioning products and services. The subject places considerable emphasis on the analysis of markets and competitors, development of long-term marketing advantages, and the management systems required to support a marketing strategy.
|Faculty||Bond Business School|
|Study abroad||Available to Study Abroad students|
1. Conceptualize marketing strategies that apply contemporary strategic thinking to construct Strategic Marketing Plans and design Tactical Marketing Programs to implement marketing decisions in the process of creating a business report on a real company. (Knowledge and Critical Thinking, Leadership, Initiative and Teamwork, Communication Skills)
2. Define, illustrate and explain strategic marketing issues faced by firms in competitive business environments.(Knowledge and Critical Thinking, Leadership, Initiative and Teamwork, Communication Skills)
3. Analyze, evaluate and synthesize the influence of environmental and organizational forces, which can promote and impede effective strategic planning, decision making and implementation of marketing programs.(Knowledge and Critical Thinking, Leadership, Initiative and Teamwork , Communication Skills)
4. Appraise the causes and consequences of successful and unsuccessful organizing for strategizing, planning and decision making.(Knowledge and Critical Thinking , Leadership, Initiative and Teamwork, Communication Skills)
Students must have successfully completed MKTG11-100 Marketing and MKTG13-303 Market Research and Analysis or equivalent prior to undertaking MKTG13-320
Students must have completed 160 Credit Points of thier program.