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MKTG13-320: Strategic Marketing


Strategic marketing focuses on the highest level marketing and management decisions. Cornerstones of the subject are the selection of target market and positioning products and services. The subject places considerable emphasis on the analysis of markets and competitors, development of long-term marketing advantages, and the management systems required to support a marketing strategy.

Subject details

FacultyBond Business School
Semesters offered
  • September 2018 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Study abroadAvailable to Study Abroad students
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Conceptualize marketing strategies that apply contemporary strategic thinking to construct Strategic Marketing Plans and design Tactical Marketing Programs to implement marketing decisions in the process of creating a business report on a real company. (Knowledge and Critical Thinking, Leadership, Initiative and Teamwork, Communication Skills)
2. Define, illustrate and explain strategic marketing issues faced by firms in competitive business environments.(Knowledge and Critical Thinking, Leadership, Initiative and Teamwork, Communication Skills)
3. Analyze, evaluate and synthesize the influence of environmental and organizational forces, which can promote and impede effective strategic planning, decision making and implementation of marketing programs.(Knowledge and Critical Thinking, Leadership, Initiative and Teamwork ,  Communication Skills)
4. Appraise the causes and consequences of successful and unsuccessful organizing for strategizing, planning and decision making.(Knowledge and Critical Thinking , Leadership, Initiative and Teamwork, Communication Skills)


Students must have successfully completed MKTG11-100 Marketing and MKTG13-303 Market Research and Analysis or equivalent prior to undertaking MKTG13-320
Students must have completed 160 Credit Points of thier program.

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018