IBUS12-251: Concepts of Strategy

Description

Strategic management involves the formulation and implementation of value-generating activities. In this subject, you will learn fundamental aspects of environmental, competitive and internal analysis that will help you understand key determinants of firm success. You will also develop a critical perspective on the significance and interrelated nature of the ‘process’, ‘context’ and ‘content’ of strategy, and the importance of ethical decision-making in determining action and planning implementation. Consideration of an organisation’s strategic outlook and capabilities will help you integrate knowledge from other disciplines and help you develop a comprehensive and holistic understanding of organisational success.

Subject details

Code: IBUS12-251
Study areas:
  • Business, Commerce, and Entrepreneurship

Learning outcomes

  1. Describe the determinants of strategic management.
  2. Analyse a firm’s external environment and internal capabilities.
  3. Develop innovative solutions to strategic problems.
  4. Formulate a professional, implementable and value-creating strategic plan.
  5. Apply ethical decision-making to the pursuit of sustainable competitive advantage.
  6. Deliver a clear, professional presentation appropriate for senior managers of an organisation.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

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