Skip to main content
Start of main content.

MKTG13-303: Market Research

Description

Marketing research consists of planning, collecting and analysing data relevant to marketing decision making, and the communication of research findings to management. The purpose of this subject is to develop an appreciation of the role of market research in the formulation and solution of marketing problems, and development of the student’s basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including qualitative and quantitative) and data analysis techniques.

Subject details

Type: Undergraduate Subject
Code: MKTG13-303
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • May 2024 [Standard Offering]
  • September 2024 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2025: $4,460.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00
  • Commencing in 2025: $5,990.00

Learning outcomes

  1. Demonstrate broad knowledge and basic technical skills with respect to market research.
  2. Conduct a market research study, including defining a basic marketing problem; developing and executing appropriate research techniques to investigate the problem; and analyse and interpret the findings.
  3. Demonstrate the ability to work effectively with others to complete a project by working within a team.
  4. Demonstrate effective oral communication skills by presenting a short overview of an assigned marketing topic.
  5. Reflect on one's personal learning experience to extract and evaluate insights related to group work and technical aspects of market research.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Possess demonstrable knowledge in, statistics, elementary calculus and linear algebra to the level of a subject such as STAT11-111 Business Statistics and STAT11-112 Quantitative Methods

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 17/03/2024
    Semester start: 13/05/2024
    Subject start: 13/05/2024
    Cancellation 1: 27/05/2024
    Cancellation 2: 03/06/2024
    Last enrolment: 26/05/2024
    Withdraw - Financial: 08/06/2024
    Withdraw - Academic: 29/06/2024
    Teaching census: 07/06/2024
  • Standard Offering
    Enrolment opens: 14/07/2024
    Semester start: 09/09/2024
    Subject start: 09/09/2024
    Cancellation 1: 23/09/2024
    Cancellation 2: 30/09/2024
    Last enrolment: 22/09/2024
    Withdraw - Financial: 05/10/2024
    Withdraw - Academic: 26/10/2024
    Teaching census: 04/10/2024
Standard Offering
Enrolment opens: 17/03/2024
Semester start: 13/05/2024
Subject start: 13/05/2024
Cancellation 1: 27/05/2024
Cancellation 2: 03/06/2024
Last enrolment: 26/05/2024
Withdraw - Financial: 08/06/2024
Withdraw - Academic: 29/06/2024
Teaching census: 07/06/2024