You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

MKTG13-303: Market Research and Analysis

Description

Marketing research consists of planning, collecting and analyzing data relevant to marketing decision making, and the communication of research findings to management. The purpose of this subject is to develop an appreciation of the role of market research in the formulation and solution of marketing problems, and development of the student’s basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including qualitative and quantitative) and data analysis techniques. In teams, you will produce a qualitative and a quantitative market research report.

Subject details

TypeUndergraduate
CodeMKTG13-303
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2018 [Standard Offering]
  • September 2018 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Students will define a marketing problem; develop and execute qualitative and quantitative research to address the problem; and analyze and present the findings. Graduate attributes 1, 2 and 3 assessed.
2. Students will develop and demonstrate leadership, initiative and teamwork by working within a group. Graduate attribute 2 assessed.
3. Students will demonstrate effective verbal and written communication skills through the completion of written assignments, exams and an oral presentation.  Graduate attributes 1 and 3 assessed.

Prerequisites

Students must have successfully completed MKTG11-100 Marketing or equivalent prior to undertaking MKTG13-303.

Subject outlines

Subject dates

Standard
Enrolment opens16/07/2017
Semester start11/09/2017
Subject start11/09/2017
Cancellation 1?25/09/2017
Cancellation 2?02/10/2017
Last enrolment24/09/2017
Last withdrawal?06/10/2017
Teaching census?06/10/2017
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018