Bachelor of Communication (Business)

Program overview

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations. 

The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media. 

In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.

You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing. 

The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Program code: HS-20005

CRICOS code: 063063G

Program overview

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations. 

The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media. 

In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.

You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing. 

The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Program code: HS-20005

CRICOS code: 063063G

About this program

The Bachelor of Communication (Business) develops the most sought-after employability skills, including creativity, critical thinking, communication, leadership, ethical judgement, strategic decision-making and marketing, preparing you to excel across a wide range of professional and creative industries. Grounded in evidence-based communication practice, you will explore how messages influence audiences, shape culture and drive engagement across professional fields. Through hands-on learning, you will develop a portfolio of real-world work, including campaigns and digital content to podcasts, social media and brand projects, often produced in collaboration with industry partners. In addition to a professional specialisation in marketing, you will have the opportunity to tailor your degree to your ambitions by choosing from a wide range of elective minors, including creative pursuits such as film and television, digital media, and creative writing. Taught by experienced communication professionals and supported by strong industry connections, the program prepares you to work confidently across diverse professional contexts, including roles in government, not-for-profits, agencies, corporations or as independent contractors or business owners. Graduates go on to diverse careers (for example, social media managers, digital content producers, marketing communication, public relations specialists and campaign managers) in a wide range of sectors, from government, health and corporate, to fashion, arts, environmental and human rights organisations.

What you'll be studying

  • Year 1

    In your first year, you’ll begin your marketing major right away, taking three subjects in that field. You will also take foundational subjects in communication such as Strategic Speaking and Writing, Communication in the Workplace, and Digital Media and Society. 

    In addition, you will complete three unique core subjects that ensure every student develops skills in critical thinking, collaboration, leadership, and integrity, and you will begin Beyond Bond, which is a practical, activity-based compulsory professional development program.

Program features

  • Learn by doing

    You’ll blend theoretical learning with hands-on practical activities. During your studies, you may take the opportunity to intern in-house or with an advertising or public relations agency. Past students have interned in organisations including Edelman, Ogilvy PR, Feros Care, Queensland Airports, and Currumbin Wildlife Hospital. 
    On campus, you will create blogs, podcasts, media stories and websites for publication, and you will produce advertising schedules, marketing campaigns and social media strategies for real clients.
     

  • Industry in the classroom

    Learn from industry experts. You’ll be taught by lecturers who have professional expertise in marketing, public relations, corporate writing, advertising, social media, management, consulting, and other areas.

  • Dynamic qualification

    Graduate with a broad-based qualification that gives you a competitive edge by equipping you with the fundamental skillset required in strategic communication. You will also have a marketing major and another major, minor, or set of electives. Each major or minor will broaden your career opportunities.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Hear from our Bondies

  • Bachelor of Communication (Business)

    At Bond, the assessments definitely prepared me for what is expected in the real world and my responsibilities: I learnt teamwork, collaboration skills, meeting tight deadlines and making things happen. What I loved most was the small class sizes, one-on-one guidance with the professors, accelerated learning, less vacation time and more time focused on completing your degree. The people you meet and connect with become your lifelong friends - personally and professionally!

    Ileang Lee - Alumna

  • In a world where communication, creativity, critical thinking and emotional intelligence are among the most sought‑after skills by employers, our communication degrees give students a powerful, transferrable foundation for their future. We prepare students for established professional roles and the opportunities emerging from digital change and new technologies, blending essential soft skills with the theoretical depth needed to understand—and help shape—the world around us. Within the professional specialisations, our classes mirror real industry environments: one day you might be developing a social media campaign for a client, and the next you’re shooting a mobile documentary or learning to pitch ideas with confidence.

    Caroline Graham - Discipline Lead, Communication, Public Relations, Advertising, Journalism and Multimedia
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Hear from our Bondies

  • Bachelor of Communication (Business)

    At Bond, the assessments definitely prepared me for what is expected in the real world and my responsibilities: I learnt teamwork, collaboration skills, meeting tight deadlines and making things happen. What I loved most was the small class sizes, one-on-one guidance with the professors, accelerated learning, less vacation time and more time focused on completing your degree. The people you meet and connect with become your lifelong friends - personally and professionally!

    Ileang Lee - Alumna

  • In a world where communication, creativity, critical thinking and emotional intelligence are among the most sought‑after skills by employers, our communication degrees give students a powerful, transferrable foundation for their future. We prepare students for established professional roles and the opportunities emerging from digital change and new technologies, blending essential soft skills with the theoretical depth needed to understand—and help shape—the world around us. Within the professional specialisations, our classes mirror real industry environments: one day you might be developing a social media campaign for a client, and the next you’re shooting a mobile documentary or learning to pitch ideas with confidence.

    Caroline Graham - Discipline Lead, Communication, Public Relations, Advertising, Journalism and Multimedia
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Program accreditation

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