About the program

The Bachelor of Communication (Business) gives students knowledge in marketing, advertising, organisational behaviour and communication. Students specialise further by combining a major in Marketing with a major from one of seven areas: Corporate Communication, Public Relations, Communication Studies, Journalism, Multimedia, Advertising or Social Media.

ModeOn Campus
Duration6 semesters (2 years)
Starting semestersJanuary 2018, May 2018, September 2018, May 2017, September 2017
Program fees

Fees & other costs

Learn more about financing options available to Australian and international students.

Program typeBachelors Degree
Study areaBusiness and Commerce, Communication and Creative Media
Program codeHS-20005
CRICOS code063063G
Credit for prior studyFor more details on applying for credit, please contact the Student Business Centre: sbc@bond.edu.au

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.

View the Bachelor of Communication (Business) - Program Structure and Sequencing

The Bachelor of Communication (Business) program comprises 24 subjects, as follows:

University core subjects (3)

Plus: Beyond Bond: Professional Development and Community Engagement

Foundation subjects (4)

Marketing major (6)

Students must choose six (6) subjects for a marketing major:

You must complete the following subjects:

You must complete three (3) of the following subjects:

Specialist major (6)

Students must choose six (6) subjects for a specialist major in one of the following areas:

  • Advertising
  • Communication
  • Corporate Communication
  • Journalism
  • Media & Social Media
  • Public Relations
  • Multimedia Design

See the list below of "specialist majors" for details of each.

Electives (5)

Students must choose five (5) elective subjects from the Faculty of Society & Design list of undergraduate subjects.

International students

To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.

Domestic students

Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Academic requirements

Year 12 school leaver

Bond University requires the successful completion of Year 12 or equivalent for entry to Bachelor level programs. Bond does not rely solely on the Overall Position (OP) or the Australian Tertiary Admission Rank (ATAR). Rather, a range of criteria are also considered such as extracurricular activities and personal attributes, including outstanding leadership qualities and community involvement.

International Secondary School students

For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.

Alternative entry pathways

For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:

  • Bond University Tertiary Preparation programs
  • Bond University Diploma programs
  • Other institutional Tertiary Preparation Programs
  • Vocational education and training qualifications (Certificate IV and above)
  • Prior higher education experience (at this university or another)
  • Special Tertiary Admissions Test (STAT)
  • Professional or para-professional qualifications/experience
  • Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.

For more information on what is required please visit our how to apply page.

English language proficiency requirements

As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.

Credit for prior study

Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information

Key dates

Bond University calendar

How to apply

In order to apply for study at Bond University, you will need to complete the online application form. To find out more about the application process please refer to how to apply.

Specialist majors

Film and Television major

The major comprises six (6) subjects and must include

Film and Television double major

The double major comprises twelve (12) subjects and includes all of those subjects previously listed plus

plus any other two (2) FITV subjects

Journalism major

The major comprises six (6) subjects drawn from the JOUR offerings but must include

Journalism double major

The double major comprises twelve (12) subjects and includes all of those subjects previously listed, and three (3) drawn from

and a further three (3) from the JOUR offerings

Please note that the BJOUR varies from the above, and does not allow a double major structure.

Television Journalism major

The double major comprises twelve (12) subjects and must include:

 Please note that the BJOUR varies from the above, and does not allow a double major structure.

Public Relations major

The major comprises of six (6) subjects and must include:

Plus two (2) from the following:

Testimonials

"I was grateful to not only attend Bond University for my tertiary studies, but to do so under academic scholarship, after serving as school captain at Aquinas College (Southport). After receiving my letter of offer from the campus, I immediately enrolled in a Bachelor of Communications (Business), majoring in marketing and public relations.

Pleasingly, thanks to the level of training and education I received at Bond University, I have since gone on to pursue a career combining my two passions in life; sport and public relations. As the primary media relations officer for the Gold Coast Suns, I am charged with the responsibility of managing the day-to-day media program, and providing on-going support in the delivery of the business’ overarching communications strategy.

Excitingly, I have also co-launched a public relations consultancy group Empire 99; with the aim of helping businesses on the Gold Coast increase their reach and exposure through targeted, creative PR strategies.

While Bond University has many strong traits, on a personal note, it was the small class sizes that had the greatest impact. All students develop strong, meaningful relationships with the lecturers and tutors. The personalised level of support helps all students achieve maximum academic results.

While every university boasts their own strengths, speaking purely from my own personal experience, I am incredibly grateful that I opted to attend Bond University over other previous preferences. The smaller classes, accelerated learning, and easy-to-access campus was priceless. It really is more of a “community” than a university; everyone knows each other, and the bonds that are made amongst classmates and lecturers live on for years beyond the graduation hall.

I would highly recommend Bond University to future undergraduates and postgraduates. My experience at Bond University has helped position me for future career success."

"I studied a Bachelor of Communication (Business) majoring in Marketing, Advertising and Public Relations at Bond University. I decided to study at Bond due to the duration of the degree – two years and I graduated with a degree in hand! What I loved most about studying at Bond was the diversity and the different types of people you meet from all around the world. Who would have ever thought the Gold Coast would have such diversity and accelerated degree programs. I thoroughly enjoyed my time at Bond as the facilities on campus were world class and second to none. Living on campus was an exciting experience; experiencing all that Bond had to offer through social activities and building lifelong friendships.

I currently work as the Senior Material Developer, NSW Running, Global Footwear Materials for Nike Inc. In my role, I am responsible for providing materials knowledge and collaborative skills to help create and execute material palettes and on-time commercialization of resources. I also collaborate with material designers, long-term projects, commercialize key innovations, research fabric trends and new innovation offerings, provide technical assistance, collaborate with material operations and raw material sourcing, and serve as a primary category contact for material suppliers.  At Bond, the assignments/ assessments definitely prepared me for what is expected in the real world and my responsibilities: I learnt team work, collaboration skills, meeting tight deadlines and making things happen.

What I loved most about studying at Bond was the small class sizes, one on one guidance with the professors, accelerated learning, less vacation time and more time focused on completing your degree. I highly recommend studying at Bond because you get accelerated learning, and the campus and facilities are world class. The people you meet and connect with become your lifelong friends both personally and professionally!"

Q: What inspired you to study a Bachelor of Communication (Business)?

It was an excellent degree for me to do for my current business as communications is an important skill to develop – if you can’t communicate with people in business, you can’t do business with them. 

Working out how to identity the right markets, and what medium to use to make sure our business, Baildon Group, is successful is very important.

Q: How did you balance your sporting career with study? 

I did Bond part time because I was swimming for Australia at the time. I graduated in 1995 and the following year I opened my first business.

We now operate six businesses and have over 80 staff. We have three swim schools, a café and two Jetts gyms.

It was really tough balancing swimming and studies because it draws out your degree, and particularly the people you establish close bonds with early on.

I made some really close friendships, and they were gone after two or three years. I was happy I stuck with it though and finished it.

Q: What attracted you to Bond?

Don Watts, who was our inaugural VC at the time, was definitely the standout.

He was responsible for building that real comradeship that we had among all the students at the start and really paved the way for the future of the University from my point of view.

Sporting facilities were really great; swimming pool, wonderful gym, tennis courts, squash courts, we were overwhelmed with the facilities we had.

It was my father who chose university for me at the time as I was just thinking I would swim and see how that went.

That was a pretty ignorant way of thinking I guess, as a 16 or 17-year-old, but I was glad my father was a lot wiser than I was.

I am very grateful to the people who have had an influence on my career and education at Bond.

They really helped establish me in life and have given me the tools to continue to be successful.

Q: What is your biggest career highlight?

My highlights were winning Gold at the Commonwealth Games in 1990, being the first man to break 50 seconds and being the Australian Team Captain.