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Explore corporate and business aspects of communication to realise your career potential

Today’s rapidly changing work environment requires graduates to acquire inter-disciplinary knowledge and apply their skill set across a number of industries. The Bachelor of Communication (Business) allows students the opportunity to combine both business and communication specialties and develop a flexible and dynamic skill set. These skills are transferable and applicable to a variety of industries that are in high demand. Our students can kick start their career sooner with Bond’s accelerated degrees.

Want to experience Communication and Digital Media at Bond?

At Bond University, we appreciate the importance of this decision and encourage those looking for a memorable university experience to consider Bond. There is no better way for you to find your passion than to experience it for yourself! Attending an Experience Day allows you to come along to the Bond University campus and trial programs we have on offer. This event is complimentary for Year 10, 11 and 12 students, and one parent.

Do you love getting creative with words, graphics or ideas but not sure which career path is right for you? Whether it’s journalism, social media, creative arts, advertising, public relations, gaming or multimedia design this Experience Day will allow you to explore your options!

Click here to register for the Communication and Digital Media Experience Day! 

Undertake interdisciplinary studies

Did you know that glossophobia, the fear of public speaking, is cited as the number one fear of the general population? Professor Mike Grenby, who teaches into Journalism and Communication, has delivered a NOW Talk alongside Bachelor of Communication student Rebecca Dipardo about how to overcome this fear and empower yourself to become a more confident speaker.

At Bond, students learn from nationally and internationally recognised academics in a collaborative environment. They experience Bond’s small class sizes and a hands-on approach to learning that optimises their educational experience.

Combined Degree Options


Key features

  • Experience an interdisciplinary approach to learning
  • Engage with and capitalise on our large network of industry connections
  • Learn from nationally and internationally recognised academics

About the program

The Bachelor of Communication (Business) gives students knowledge in marketing, advertising, organisational behaviour and communication. Students specialise further by combining a major in Marketing with a major from one of seven areas: Corporate Communication, Public Relations, Communication Studies, Journalism, Multimedia, Advertising or Social Media.

ModeOn Campus
Duration6 semesters (2 years)
Starting semesters
  • May 2018
  • September 2018
  • January 2019
  • May 2019
  • September 2019
  • January 2020
  • May 2020
  • September 2020
Program typeBachelors Degree
Study areaBusiness and Commerce, Communication and Creative Media
Program codeHS-20005
CRICOS code063063G
Credit for prior studyFor more details on applying for credit, please contact the Student Business Centre:

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.

View the Bachelor of Communication (Business) - Program Structure and Sequencing

The Bachelor of Communication (Business) program comprises 24 subjects, as follows:

University core subjects (3)

Plus: Beyond Bond: Professional Development and Community Engagement

Foundation subjects (4)

Marketing major (6)

Students must choose six (6) subjects for a marketing major:

You must complete the following subjects:

You must complete three (3) of the following subjects:

Specialist major (6)

Students must choose six (6) subjects for a specialist major in one of the following areas:

  • Advertising
  • Communication
  • Corporate Communication
  • Journalism
  • Media & Social Media
  • Public Relations
  • Multimedia Design

See the list below of "specialist majors" for details of each.

Electives (5)

Students must choose five (5) elective subjects from the Faculty of Society & Design list of undergraduate subjects.

International students

To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.

Domestic students

Most students undertake four (4) subjects per semester (equivalent to 40 credit points). You may however enrol in fewer subjects and extend your degree over a longer period.

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

The total program fees for the Bachelor of Communication (Business) are:

  • $101,928
  • $102,960

When considering the fees associated with your studies, keep in mind that Bond’s accelerated schedule means you can finish your degree sooner and be out in the workforce up to a year earlier than if you went to another university.

This time saving also represents a substantial reduction in accommodation and living costs, plus a full year of extra earnings.

Find out your financing options and other costs to consider.

Academic requirements

Applicants with recent secondary education (within the past two years)

Applicants must meet the University's general minimum admission criteria.

In the January semester 2017 there were fewer than five OP/ATAR offers made in this program hence comparative information on previous OP/ATAR intake scores is not reliable.

Visit our student profile if you are interested in the profile of all students who commenced undergraduate study at Bond University in the January semester 2017.

International Secondary School students

For more information for International Students, including the International Baccalaureate, please go to the International Secondary School equivalency page.

Alternative entry pathways

For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:

  • Bond University Tertiary Preparation programs
  • Bond University Diploma programs
  • Other institutional Tertiary Preparation Programs
  • Vocational education and training qualifications (Certificate IV and above)
  • Prior higher education experience (at this university or another)
  • Special Tertiary Admissions Test (STAT)
  • Professional or para-professional qualifications/experience
  • Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.

For more information on what is required please visit our how to apply page.

English language proficiency requirements

As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English language proficiency requirements for university study.

Credit for prior study

Subject credits may be awarded for previous studies. To apply for credits, you will need to submit academic transcripts including detailed subject outlines/course descriptions for each relevant subject and/or certified copies of testamurs to the Office of Future Students. Please refer to how to apply for credit for more information

Key dates

Bond University calendar

How to apply

In order to apply for study at Bond University, you will need to complete the online application form. To find out more about the application process please refer to how to apply.

Specialist majors

Journalism major

The major comprises six (6) subjects drawn from the JOUR offerings but must include

Journalism double major

The double major comprises twelve (12) subjects and includes all of those subjects previously listed, and three (3) drawn from

and a further three (3) from the JOUR offerings

Please note that the BJOUR varies from the above, and does not allow a double major structure.

Television Journalism major

The double major comprises twelve (12) subjects and must include:

 Please note that the BJOUR varies from the above, and does not allow a double major structure.

Public Relations major

The major comprises of six (6) subjects and must include:

Plus two (2) from the following: