| Type: | Undergraduate Subject |
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| Code: | MKTG13-303 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
Marketing research consists of planning, collecting and analysing data relevant to marketing decision making, and the communication of research findings to management. The purpose of this subject is to develop an appreciation of the role of market research in the formulation and solution of marketing problems, and development of the student’s basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including qualitative and quantitative) and data analysis techniques.
Subject details
Learning outcomes
- Demonstrate broad knowledge and basic technical skills with respect to market research.
- Conduct a market research study, including defining a basic marketing problem; developing and executing appropriate research techniques to investigate the problem; and analyse and interpret the findings.
- Demonstrate the ability to work effectively with others to complete a project by working within a team.
- Demonstrate effective oral communication skills by presenting a short overview of an assigned marketing topic.
- Reflect on one's personal learning experience to extract and evaluate insights related to group work and technical aspects of market research.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):Possess demonstrable knowledge in, statistics, elementary calculus and linear algebra to the level of a subject such as STAT11-111 Business Statistics and STAT11-112 Quantitative Methods |
| Restrictions: |
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Subject outlines
- September 2024 [Standard - Market Research]
- May 2024 [Standard - Market Research]
- September 2023 [Standard - Market Research]
- May 2023 [Standard - Market Research]
- September 2022 [Standard - Market Research and Analysis]
- May 2022 [Standard - Market Research and Analysis]
- September 2021 [Standard - Market Research and Analysis]
- May 2021 [Standard - Market Research and Analysis]
- September 2020 [Standard - Market Research and Analysis]
- May 2020 [Standard - Market Research and Analysis]
- September 2019 [Standard - Market Research and Analysis]
- May 2019 [Standard - Market Research and Analysis]
- September 2018 [Standard - Market Research and Analysis]
- May 2018 [Standard - Market Research and Analysis]
- September 2017 [Standard - Market Research and Analysis]
- May 2017 [Standard - Market Research and Analysis]
Subject dates
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May 2024
Standard Offering Enrolment opens: 17/03/2024 Semester start: 13/05/2024 Subject start: 13/05/2024 Cancellation 1: 27/05/2024 Cancellation 2: 03/06/2024 Last enrolment: 26/05/2024 Withdraw - Financial: 08/06/2024 Withdraw - Academic: 29/06/2024 Teaching census: 07/06/2024 -
September 2024
Standard Offering Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 30/09/2024 Last enrolment: 22/09/2024 Withdraw - Financial: 05/10/2024 Withdraw - Academic: 26/10/2024 Teaching census: 04/10/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 17/03/2024 |
| Semester start: | 13/05/2024 |
| Subject start: | 13/05/2024 |
| Cancellation 1: | 27/05/2024 |
| Cancellation 2: | 03/06/2024 |
| Last enrolment: | 26/05/2024 |
| Withdraw - Financial: | 08/06/2024 |
| Withdraw - Academic: | 29/06/2024 |
| Teaching census: | 07/06/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 09/09/2024 |
| Subject start: | 09/09/2024 |
| Cancellation 1: | 23/09/2024 |
| Cancellation 2: | 30/09/2024 |
| Last enrolment: | 22/09/2024 |
| Withdraw - Financial: | 05/10/2024 |
| Withdraw - Academic: | 26/10/2024 |
| Teaching census: | 04/10/2024 |