MKTG71-315: Marketing Analytics

Description

This subject enables students to apply appropriate marketing analytical tools and techniques to address a range of marketing challenges. Importantly, it will also highlight the role and importance of marketing analytics to support a data-driven approach to marketing strategy and decision making. Through a variety of applied activities and assignments, students will have the opportunity to develop a thorough conceptual understanding of marketing analytics and its applications.

Subject details

Type: Postgraduate Subject
Code: MKTG71-315
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • September 2024 [Standard Offering]
  • September 2025 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2024: $5,410.00
  • Commencing in 2025: $5,520.00
  • Commencing in 2024: $6,060.00
  • Commencing in 2025: $6,340.00

Learning outcomes

  1. Demonstrate advanced knowledge of marketing analytics and its role and importance in supporting marketing strategy.
  2. Apply appropriate analytical tools including cluster analysis, regression analysis, survey design and testing, conjoint analysis, and experiments to understand complex marketing problems and generate insights.
  3. Collaborate with others in a team project to select and use appropriate analytical tools to solve complex marketing problems.
  4. Communicate data-driven insights and formulate managerial recommendations in a professionally written, clear, and concise strategic marketing report suitable for submission to executive level marketing professionals.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Nil

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 14/07/2024
    Semester start: 09/09/2024
    Subject start: 09/09/2024
    Last enrolment: 22/09/2024
    Teaching census: 04/10/2024
    Withdraw - Financial: 05/10/2024
    Withdraw - Academic: 26/10/2024
  • Standard Offering
    Enrolment opens: 20/07/2025
    Semester start: 15/09/2025
    Subject start: 15/09/2025
    Last enrolment: 28/09/2025
    Teaching census: 10/10/2025
    Withdraw - Financial: 11/10/2025
    Withdraw - Academic: 01/11/2025
Standard Offering
Enrolment opens: 14/07/2024
Semester start: 09/09/2024
Subject start: 09/09/2024
Last enrolment: 22/09/2024
Teaching census: 04/10/2024
Withdraw - Financial: 05/10/2024
Withdraw - Academic: 26/10/2024