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PUBR12-250: Corporate Storytelling

Description

Corporate Storytelling is a practical subject exploring how to create and share organisational stories to connect with audiences in a meaningful way. The subject investigates how cohesive narratives can become an effective means of bringing an organisation’s brand identity and values to life, stimulating a connection and engagement with the organisation’s broader publics. Students will apply persuasive and strategic communication theories to find and develop compelling and ethical narratives. You will develop these stories across multiple writing formats associated with organisational communication. You will develop a professional writing portfolio demonstrating your proficiency and flexibility in applying strong written, oral, and visual storytelling skills to diverse situations, technologies, and audiences.

Subject details

TypeUndergraduate
CodePUBR12-250
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Critically evaluate the role of communicators in evolving organisational narratives.
2. Analyse and apply persuasive and strategic communication theories to develop effective written, oral, and visual organisational communication.
3. Differentiate the various types of organisational writing techniques for distinct purposes including written, oral, and visuals presentations.
4. Demonstrate creativity and innovation in written, oral, and visual communication through a professional portfolio.

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021