Corporate Storytelling is a practical subject exploring how to create and share organisational stories to connect with audiences in a meaningful way. The subject investigates how cohesive narratives can become an effective means of bringing an organisation’s brand identity and values to life, stimulating a connection and engagement with the organisation’s broader publics. Students will apply persuasive and strategic communication theories to find and develop compelling and ethical narratives. You will develop these stories across multiple writing formats associated with organisational communication. You will develop a professional writing portfolio demonstrating your proficiency and flexibility in applying strong written, oral, and visual storytelling skills to diverse situations, technologies, and audiences.
|Faculty||Faculty of Society & Design|
1. Critically evaluate the role of communicators in evolving organisational narratives.
2. Analyse and apply persuasive and strategic communication theories to develop effective written, oral, and visual organisational communication.
3. Differentiate the various types of organisational writing techniques for distinct purposes including written, oral, and visuals presentations.
4. Demonstrate creativity and innovation in written, oral, and visual communication through a professional portfolio.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):
|Withdraw – Financial?||13/02/2021|
|Withdraw – Academic?||06/03/2021|