PUBR13-314: Sport Public Relations

Description

Public relations is a fundamental element of any sports communication and marketing strategy and can be an extremely cost-effective way for an organisation to enhance reputation, service, or product. Public relations is used in the sports industry to raise awareness, inform and educate, build trust, connect, give people a reason to support, and create fan engagement. Students explore the relevance and impact of public relations in the marketing communications mix in the context of campaign planning, stakeholder engagement, sponsorship, and issues and crisis management across sports organisations, teams, and players at professional and grassroots levels. Students will apply this knowledge to creating and pitching an authentic campaign for the semester sports client.

Subject details

Learning outcomes

1. Understand and evaluate sport public relations theory and practice through case study analysis and application.
2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in the sport environment.
3. Demonstrate theoretical and practical public relations knowledge and skills through creating and developing authentic communication materials.
4. Work effectively as part of a development team to create and pitch an authentic campaign for the semester sports client.

Enrolment requirements

Subject outlines

• September 2021 [Standard]
• September 2020 [Standard - Sport Public Relations]
• September 2019 [Standard]
• September 2018 [Standard]
• September 2017 [Standard]

Subject dates