PUBR13-314: Sport Public Relations

Description

Public relations is a fundamental element of any sports communication and marketing strategy and can be an extremely cost-effective way for an organisation to enhance reputation, service, or product. Public relations is used in the sports industry to raise awareness, inform and educate, build trust, connect, give people a reason to support, and create fan engagement. Students explore the relevance and impact of public relations in the marketing communications mix in the context of campaign planning, stakeholder engagement, sponsorship, and issues and crisis management across sports organisations, teams, and players at professional and grassroots levels. Students will apply this knowledge to creating and pitching an authentic campaign for the semester sports client.

Subject details

Type: Undergraduate Subject
Code: PUBR13-314
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • September 2022 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00

Learning outcomes

  1. Understand and evaluate sport public relations theory and practice through case study analysis and application.
  2. Appraise and articulate the roles and responsibilities of professional and ethical public relations in the sport environment.
  3. Demonstrate theoretical and practical public relations knowledge and skills through creating and developing authentic communication materials.
  4. Work effectively as part of a development team to create and pitch an authentic campaign for the semester sports client.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 17/07/2022
    Semester start: 12/09/2022
    Subject start: 12/09/2022
    Cancellation 1: 26/09/2022
    Cancellation 2: 03/10/2022
    Last enrolment: 25/09/2022
    Withdraw - Financial: 08/10/2022
    Withdraw - Academic: 29/10/2022
    Teaching census: 07/10/2022
Standard Offering
Enrolment opens: 17/07/2022
Semester start: 12/09/2022
Subject start: 12/09/2022
Cancellation 1: 26/09/2022
Cancellation 2: 03/10/2022
Last enrolment: 25/09/2022
Withdraw - Financial: 08/10/2022
Withdraw - Academic: 29/10/2022
Teaching census: 07/10/2022