The subject will examine the impact of multicultural consumer and buyer behaviour on product and services development for international markets. Students will apply principles of marketing in formulating international marketing strategies in the global business environment. Special emphasis will be placed on the challenges facing multinational enterprise as well as smaller firms in formulating marketing strategies for the Asia and Pacific.
|Faculty||Bond Business School|
1. Evaluate potential overseas markets and the factors impacting market research, market entry, pricing, distribution, products and promotion strategies.
2. Evaluate the cultural, political, legal and financial factors impacting the International marketplace.
3. Appraise current and future trends affecting international marketing managers.
4. Deliver a logically constructed, persuasive presentation of your case analyses.
5. Articulate international marketing ideas, analysis and recommendations in a clear, concise writing style tailored to a given audience.
6. Demonstrate the ability to work effectively with others to complete a group project analysing international marketing issues.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):