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MKTG13-301: International Marketing

Description

The subject will examine the impact of multicultural consumer and buyer behaviour on product and services development for international markets. Students will apply principles of marketing in formulating international marketing strategies in the global business environment. Special emphasis will be placed on the challenges facing multinational enterprise as well as smaller firms in formulating marketing strategies for the Asia and Pacific.

Subject details

Type: Undergraduate Subject
Code: MKTG13-301
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • January 2022 [Standard Offering]
  • September 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $3,890.00
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2021: $5,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00

Learning objectives

1. Evaluate potential overseas markets and the factors impacting market research, market entry, pricing, distribution, products and promotion strategies. 2. Evaluate the cultural, political, legal and financial factors impacting the International marketplace. 3. Appraise current and future trends affecting international marketing managers. 4. Deliver a logically constructed, persuasive presentation of your case analyses. 5. Articulate international marketing ideas, analysis and recommendations in a clear, concise writing style tailored to a given audience. 6. Demonstrate the ability to work effectively with others to complete a group project analysing international marketing issues.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 14/11/2021
    Semester start: 17/01/2022
    Subject start: 17/01/2022
    Cancellation 1: 31/01/2022
    Cancellation 2: 07/02/2022
    Last enrolment: 30/01/2022
    Withdraw - Financial: 12/02/2022
    Withdraw - Academic: 05/03/2022
    Teaching census: 11/02/2022
  • Standard Offering
    Enrolment opens: 17/07/2022
    Semester start: 12/09/2022
    Subject start: 12/09/2022
    Cancellation 1: 26/09/2022
    Cancellation 2: 03/10/2022
    Last enrolment: 25/09/2022
    Withdraw - Financial: 08/10/2022
    Withdraw - Academic: 29/10/2022
    Teaching census: 07/10/2022
  • Standard Offering
    Enrolment opens: 13/11/2022
    Semester start: 16/01/2023
    Subject start: 16/01/2023
    Cancellation 1: 30/01/2023
    Cancellation 2: 06/02/2023
    Last enrolment: 29/01/2023
    Withdraw - Financial: 11/02/2023
    Withdraw - Academic: 04/03/2023
    Teaching census: 10/02/2023
Standard Offering
Enrolment opens: 14/11/2021
Semester start: 17/01/2022
Subject start: 17/01/2022
Cancellation 1: 31/01/2022
Cancellation 2: 07/02/2022
Last enrolment: 30/01/2022
Withdraw - Financial: 12/02/2022
Withdraw - Academic: 05/03/2022
Teaching census: 11/02/2022