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MKTG13-301: International Marketing

Description

Applying the principles of marketing in formulating International marketing strategies in the global business environment. The subject will examine the impact of multicultural consumer and buyer behaviour on product and services development for international markets. Special emphasis will be placed on the challenges facing multinational enterprise as well as smaller firms in formulating marketing strategies for Asia and Pacific Please note the CODE for this subject was previously IBUS13-353

Subject details

TypeUndergraduate
CodeMKTG13-301
EFTSL0.125
FacultyBond Business School
Semesters offered
  • September 2018 [Standard Offering]
  • January 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • January 2020 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Understand the complexities of the International marketplace
2. Evaluate potential overseas markets and the factors impacting market research, market entry, pricing, distribution, products and promotion strategies
3. Appreciate the cultural, political, legal and financial factors impacting the International marketplace.
4. Understand current and future trends and develop the right mind-set for today's International marketing managers.

Prerequisites

Students must have successfully completed MKTG11-100 Marketing or equivalent prior to undertaking MKTG13-301.

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018