| Type: | Undergraduate Subject |
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| Code: | MKTG13-301 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
The subject will examine the impact of multicultural consumer and buyer behaviour on product and services development for international markets. Students will apply principles of marketing in formulating international marketing strategies in the global business environment. Special emphasis will be placed on the challenges facing multinational enterprise as well as smaller firms in formulating marketing strategies for the Asia and Pacific.
Subject details
Learning outcomes
- Evaluate potential overseas markets and the factors impacting market research, market entry, pricing, distribution, products and promotion strategies.
- Evaluate the cultural, political, legal and financial factors impacting the International marketplace.
- Appraise current and future trends affecting international marketing managers.
- Express international marketing ideas, analysis, and recommendations in a clear, concise, writing style tailored to a given audience.
- Generate creative solutions that address an identified business need, opportunity or problem in international marketing contexts.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):
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| Restrictions: |
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Subject outlines
- January 2026 [Standard - International Marketing]
- September 2025 [Standard - International Marketing]
- January 2025 [Standard - International Marketing]
- September 2024 [Standard - International Marketing]
- January 2024 [Standard - International Marketing]
- September 2023 [Standard - International Marketing]
- January 2023 [Standard - International Marketing]
- September 2022 [Standard - International Marketing]
- January 2022 [Standard - International Marketing]
- September 2021 [Standard - International Marketing]
- January 2021 [Standard - International Marketing]
- September 2020 [Standard - International Marketing]
- January 2020 [Standard - International Marketing]
- September 2019 [Standard - International Marketing]
- January 2019 [Standard - International Marketing]
- September 2018 [Standard - International Marketing]
- January 2018 [Standard - International Marketing]
- September 2017 [Standard - International Marketing]
Subject dates
-
January 2025
Standard Offering Enrolment opens: 10/11/2024 Semester start: 20/01/2025 Subject start: 20/01/2025 Last enrolment: 02/02/2025 Teaching census: 14/02/2025 Withdraw - Financial: 15/02/2025 Withdraw - Academic: 08/03/2025 -
September 2025
Standard Offering Enrolment opens: 20/07/2025 Semester start: 15/09/2025 Subject start: 15/09/2025 Last enrolment: 28/09/2025 Teaching census: 10/10/2025 Withdraw - Financial: 11/10/2025 Withdraw - Academic: 01/11/2025 -
January 2026
Standard Offering Enrolment opens: 16/11/2025 Semester start: 19/01/2026 Subject start: 19/01/2026 Last enrolment: 01/02/2026 Teaching census: 13/02/2026 Withdraw - Financial: 14/02/2026 Withdraw - Academic: 07/03/2026
| Standard Offering | |
|---|---|
| Enrolment opens: | 10/11/2024 |
| Semester start: | 20/01/2025 |
| Subject start: | 20/01/2025 |
| Last enrolment: | 02/02/2025 |
| Teaching census: | 14/02/2025 |
| Withdraw - Financial: | 15/02/2025 |
| Withdraw - Academic: | 08/03/2025 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 20/07/2025 |
| Semester start: | 15/09/2025 |
| Subject start: | 15/09/2025 |
| Last enrolment: | 28/09/2025 |
| Teaching census: | 10/10/2025 |
| Withdraw - Financial: | 11/10/2025 |
| Withdraw - Academic: | 01/11/2025 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 16/11/2025 |
| Semester start: | 19/01/2026 |
| Subject start: | 19/01/2026 |
| Last enrolment: | 01/02/2026 |
| Teaching census: | 13/02/2026 |
| Withdraw - Financial: | 14/02/2026 |
| Withdraw - Academic: | 07/03/2026 |