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PUBR12-235: Media Strategies

Description

Media Strategies provides students with a strong foundation for understanding and navigating a changing and complex media environment, and within the broader public relations context. It examines the challenging media landscape by building a framework for managing relationships, content and platforms in a transmedia environment. Students will apply theoretical knowledge, research skills, interpersonal and group skills, and creative problem-solving abilities to current industry media scenarios. You will work with a client to research and analyse its business to address communication needs and opportunities. You will work within the client's real-world limitations to create, produce, and pitch a comprehensive media strategy and content to achieve business goals. 

Subject details

TypeUndergraduate
CodePUBR12-235
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2021 [Standard Offering]
  • September 2022 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $3,890

Learning outcomes

1. Evaluate and articulate the strategic and ethical role of media strategy and tactics within the broader public relations context.
2. Apply theoretical knowledge to strategic media management through authentic case studies and media strategies.
3. Formulate a targeted, creative and appropriate client media strategy including producing recommended content.
4. Demonstrate effective oral and written presentation skills through a client pitch.

Enrolment requirements

Requisites: ?

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020