PUBR12-100: Social Media Strategy and Tactics

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Throughout the subject, you will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: you will learn by doing, produce work informed by theory and policy, and reflect on social media use compared to best practice.