PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Throughout the subject, you will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: you will learn by doing, produce work informed by theory and policy, and reflect on social media use compared to best practice.

Subject details

Type: Undergraduate Subject
Code: PUBR12-100
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • May 2023 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2024: $4,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00
  • Commencing in 2024: $5,730.00

Learning outcomes

  1. Analyse, produce, and evaluate strategic social media communication.
  2. Apply theoretical knowledge in a practical context.
  3. Apply skills gained from practical experience in a broader industry context.
  4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject outlines

Subject dates

  • Standard Offering
    Enrolment opens: 19/03/2023
    Semester start: 15/05/2023
    Subject start: 15/05/2023
    Cancellation 1: 29/05/2023
    Cancellation 2: 05/06/2023
    Last enrolment: 28/05/2023
    Withdraw - Financial: 10/06/2023
    Withdraw - Academic: 01/07/2023
    Teaching census: 09/06/2023
Standard Offering
Enrolment opens: 19/03/2023
Semester start: 15/05/2023
Subject start: 15/05/2023
Cancellation 1: 29/05/2023
Cancellation 2: 05/06/2023
Last enrolment: 28/05/2023
Withdraw - Financial: 10/06/2023
Withdraw - Academic: 01/07/2023
Teaching census: 09/06/2023