Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. A hands-on, practical approach is underpinned with applied theoretical knowledge which informs the strategic and planned use of social media channels and messaging. Students will analyse industry best practice and create your own suite of social media tactics. This subject embodies experiential, authentic learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.
|Faculty||Faculty of Society & Design|
1. Analyse, produce, and evaluate strategic social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in a broader industry context.
4. Develop social media strategies and implement selected social media tactics.
Future offerings not yet planned.