You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

Coronavirus (COVID-19): advice and support for the Bond community. Read more

PUBR12-100: Social Media Strategy and Tactics

  1. Current Students
  2. Study information
  3. Search subjects
  4. PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. A hands-on, practical approach is underpinned with applied theoretical knowledge which informs the strategic and planned use of social media channels and messaging. Students will analyse industry best practice and create your own suite of social media tactics. This subject embodies experiential, authentic learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.  

Subject details

TypeUndergraduate
CodePUBR12-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • May 2021 [Standard Offering]
  • May 2022 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $3,890

Learning outcomes

1. Analyse, produce, and evaluate strategic social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in a broader industry context.
4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Future offerings not yet planned.