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PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Throughout the subject, you will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: you will learn by doing, produce work informed by theory and policy, and reflect on social media use compared to best practice.

Subject details

Type: Undergraduate Subject
Code: PUBR12-100
EFTSL: 0.125
Faculty: Faculty of Society and Design
Semesters offered:
  • May 2022 [Standard Offering]
Credit: 10
Study areas:
  • Communication, Film, and Creative Media
Subject fees:
  • Commencing in 2021: $3,890.00
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2021: $5,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00

Learning objectives

1. Analyse, produce, and evaluate strategic social media communication. 2. Apply theoretical knowledge in a practical context. 3. Apply skills gained from practical experience in a broader industry context. 4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 20/03/2022
    Semester start: 16/05/2022
    Subject start: 16/05/2022
    Cancellation 1: 30/05/2022
    Cancellation 2: 06/06/2022
    Last enrolment: 29/05/2022
    Withdraw - Financial: 11/06/2022
    Withdraw - Academic: 02/07/2022
    Teaching census: 10/06/2022
Standard Offering
Enrolment opens: 20/03/2022
Semester start: 16/05/2022
Subject start: 16/05/2022
Cancellation 1: 30/05/2022
Cancellation 2: 06/06/2022
Last enrolment: 29/05/2022
Withdraw - Financial: 11/06/2022
Withdraw - Academic: 02/07/2022
Teaching census: 10/06/2022