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PUBR12-100: Social Media Strategy and Tactics


Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Students will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: students learn by doing, are informed by theory and policy, and reflect on social media use compared to best practice.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Analyse, produce, and evaluate strategic social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in a broader industry context.
4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021