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SPMT12-124: International Sport Business

Description

This subject focuses on the interaction between sport and industry. Students will examine the role of sport and the sport industry as a product and a service provider in international contexts. The factors contributing to the sport industry such as globalisation, mega-sporting events, sponsorships, endorsements, player contracts and trading all contribute to sport industry and are explored in depth. Students will gain a solid understanding of current affairs, sport operations and the influence of the global sport industry on culture, society and the world market. Finally, this subject will focus on the role and impact of key stakeholder (e.g., corporations, government) and other environmental factors (e.g., changing technologies) on the development and provision of sport at both the elite and mass participation levels.

Subject details

Type: Undergraduate Subject
Code: SPMT12-124
EFTSL: 0.125
Faculty: Bond Business School
Semesters offered:
  • September 2022 [Standard Offering]
Credit: 10
Study areas:
  • Business, Commerce, and Entrepreneurship
Subject fees:
  • Commencing in 2021: $3,890.00
  • Commencing in 2022: $3,950.00
  • Commencing in 2023: $4,050.00
  • Commencing in 2021: $5,260.00
  • Commencing in 2022: $5,260.00
  • Commencing in 2023: $5,400.00

Learning objectives

1. Examine the role of the sport industry in providing products and services to the sport industry. 2. Explain the impact of globalisation, sponsorship, endorsement, brand awareness and free agency on the sport industry. 3. Analyse the relationship between current business influences and sport operations in an international context. 4. Analyse the growing interaction between sport and business in a global context. 5. Deliver a logically-constructed persuasive presentation using appropriate visual aids 6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience. 7. Demonstrate the ability to work effectively with others to complete a group project.

Enrolment requirements

Requisites:

Nil

Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Subject dates

  • Standard Offering
    Enrolment opens: 17/07/2022
    Semester start: 12/09/2022
    Subject start: 12/09/2022
    Cancellation 1: 26/09/2022
    Cancellation 2: 03/10/2022
    Last enrolment: 25/09/2022
    Withdraw - Financial: 08/10/2022
    Withdraw - Academic: 29/10/2022
    Teaching census: 07/10/2022
Standard Offering
Enrolment opens: 17/07/2022
Semester start: 12/09/2022
Subject start: 12/09/2022
Cancellation 1: 26/09/2022
Cancellation 2: 03/10/2022
Last enrolment: 25/09/2022
Withdraw - Financial: 08/10/2022
Withdraw - Academic: 29/10/2022
Teaching census: 07/10/2022