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ADVT12-242: Creativity and Ideation in Advertising and Marketing Communication


Creative insights are central to problem solving and to designing effective and memorable advertising campaigns. They are powerful in connecting messages with audiences, building brand recognition and providing good financial return on advertising investments. The challenge is how to develop creative problem-solving capacity; engage in different thinking and how to become confident dealing with ambiguity, contradictions, uncertainty, novelty and the unexpected. In this subject you are encouraged to experiment with developing concepts through play and taking creative risk. You will explore different creative thinking practices, theories and processes and use your new perspectives in creative message solutions.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2021 [Standard Offering]
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $3,890

Learning outcomes

1. Apply a set of different creative thinking techniques for increasing your effectiveness in problem solving.
2. Evaluate and critique the effectiveness and appropriateness of multiple creative process methods.
3. Identify barriers to creativity and develop practical strategies to overcome them.
4. Develop your creative insight by experimenting with multiple communication challenges.
5. Demonstrate your application of creative theories and processes in crafting communication solutions for a portfolio statement piece.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/03/2020
Semester start25/05/2020
Subject start25/05/2020
Cancellation 1?08/06/2020
Cancellation 2?15/06/2020
Last enrolment07/06/2020
Withdraw – Financial?20/06/2020
Withdraw – Academic?11/07/2020
Teaching census?19/06/2020
Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021