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ADVT12-242: Creativity and Ideation in Advertising and Marketing Communication


Creative insights are central to problem-solving and designing effective and memorable advertising campaigns. They are powerful in connecting messages with audiences, building brand recognition, and providing a good financial return on advertising investments. The challenge is how to develop creative problem-solving capacity; engage in different thinking; and become confident dealing with ambiguity, contradictions, uncertainty, novelty, and the unexpected. In this subject, you are encouraged to experiment with developing concepts through play and taking creative risks. You will explore different creative thinking practices, theories and processes, and use your new perspectives to develop creative message solutions.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2022: $3,950
  • Commencing in 2023: $4,050

Learning outcomes

1. Explore and evaluate the effectiveness and appropriateness of multiple creative process methods and creative thinking practices. 2. Identify barriers to creative ideation and develop practical strategies to overcome them. 3. Develop your creative insight by experimenting with multiple communication challenges. 4. Apply creative thinking techniques, approaches and processes by crafting a variety of communication solutions in the context of advertising, branding and integrated marketing communications.

Enrolment requirements

Requisites: ?


Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens20/03/2022
Semester start16/05/2022
Subject start16/05/2022
Cancellation 1?30/05/2022
Cancellation 2?06/06/2022
Last enrolment29/05/2022
Withdraw – Financial?11/06/2022
Withdraw – Academic?02/07/2022
Teaching census?10/06/2022