Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns, social and economic benefits of tourism-related projects. In this subject, you will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. You will develop skills that are important in a tourism or hospitality operations management role, where you will need to read and interpret data to make decisions, and for roles in government or semi-government tourism management organisations, where you would be required to conduct analysis and communicate results to stakeholders.
|Faculty||Bond Business School|
1. Identify tourism research problems and frame simple research questions.
2. Describe measurement approaches and challenges for economic, social, and environmental impacts of tourism.
3. Locate and use secondary tourism data sources.
4. Design simple primary data collection instruments and strategies.
5. Demonstrate basic quantitative and qualitative data analysis techniques.
6. Report tourism data and analyses in a format appropriate for relevant stakeholder groups.
7. Conduct a simple tourism project evaluation using a triple bottom line framework.