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HRTM12-206: Tourism Analysis and Evaluation

Description

Tourism operators, investors and government management authorities increasingly rely on research data to inform decisions that aim to maximise returns on both private and public investment. This subject introduces students to relevant tourism databases and assists them to develop skills in analysing and reporting data in formats that are accessible to various tourism stakeholder groups. The skills developed in this subject are important for anybody in an operational management role who has to read and interpret tourism data in order to make decisions or for those who aspire to work for government or semi-government tourism management organisations where they will be required to conduct analysis and communicate results to stakeholders.

Subject details

TypeUndergraduate
CodeHRTM12-206
EFTSL0.125
FacultyBond Business School
Semesters offered
  • May 2018 [Standard Offering]
  • May 2019 [Standard Offering]
Credit10
Study abroadAvailable to Study Abroad students
Study areas
  • Hotel and Tourism
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Identify tourism research problems and formulate appropriate research questions
2. Locate and access secondary tourism data sources
3. Design primary data collection tools
4. Demonstrate basic quantitative and qualitative analysis techniques
5. Report tourism data and analysis in a format appropriate for stakeholder groups
6. Describe measurement approaches and challenges for economic, social and environmental impacts of tourism
7. Conduct simple cost-benefit analysis of tourism projects

Prerequisites

No Prior Knowledge Required

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018