HRTM12-206: Tourism Analysis and Evaluation

Operators, investors, and government authorities increasingly rely on research data to inform decisions that aim to maximise financial returns as well as social and economic benefits of tourism-related projects. In this subject, students will learn about relevant tourism databases and develop skills in collecting, analysing, and reporting data in formats that are accessible to various tourism stakeholder groups. They will develop skills that are important in tourism and hospitality operations and related government departments, where managers need to be able to read, analyse and interpret data in order to make informed decisions and communicate results to stakeholders.