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INTR12-208: Public Diplomacy and Social Media


This subject focuses on the increasing significance of public audiences, social media and transnational networks in global politics. It draws on multidisciplinary perspectives to consider the challenges and opportunities that public diplomacy and social media pose to the post 9/11 globalised environment. Students explore how, through new media and network approaches,  governments, international organisations and civil society participate, negotiate and access power in the 21st Century. The subject also investigates how new media and emerging networks shape international policy dynamics, deliberations and outcomes. Public Policy and Social Media explores a range of topics including impacts of social media on civil society, social media, social movements and transnational identities, public opinion and political participation, strategic and crisis communications, and the emergence of collaborative relationships and sustainable networks in contemporary diplomacy.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2022 [Standard Offering]
  • May 2023 [Standard Offering]
Study areas
  • International Relations and Humanities
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Demonstrated understanding of public diplomacy as a tool for shaping public perceptions and influencing international policy.
2. Demonstrated awareness of the role of public audiences and the impact of social media in global politics.
3. Demonstrated ability to communicate complex and innovative ideas and arguments in written and oral form.
4. An ability to engage collaboratively and professionally within a team.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021