INTR12-208: Public Diplomacy and Social Media

This subject focuses on the increasing significance of public audiences, social media and transnational networks in global politics. It draws on multidisciplinary perspectives to consider the challenges and opportunities that public diplomacy and social media pose to the post 9/11 globalised environment. You will explore how, through new media and network approaches, governments, international organisations and civil society participate, negotiate and access power in the 21st Century. The subject will provide you with an opportunity to investigate how new media and emerging networks shape international policy dynamics, deliberations and outcomes. Public Diplomacy and Social Media explores a range of topics including impacts of social media on civil society, social movements and transnational identities and the emergence of collaborative relationships and sustainable networks in contemporary diplomacy.