| Type: | Undergraduate Subject |
|---|---|
| Code: | ADVT13-101 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Semesters offered: |
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| Credit: | 10 |
| Subject fees: |
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Description
Brands are the foundation of every advertising strategy that is aimed at establishing lasting bonds with audiences and consumers. It is therefore essential for everyone wanting to work in advertising or related disciplines to understand how brand images are built and maintained. This subject will introduce you to the key concepts and strategies involved in creating engaging brand communication. Furthermore, you will explore the increasing role brands play in popular culture and the practical, conceptual, as well as ethical implications of brands’ attempts to influence and shape the ways we live our lives.
Subject details
Learning outcomes
- Identify and evaluate different theoretical approaches to branding and brand management.
- Conduct brand audits and propose strategic recommendations based on the audit results.
- Practically apply theoretical and conceptual knowledge of branding in the context of developing a branding concept based on a client brief.
- Research and critically evaluate the role brands play in consumer culture from various different perspectives and apply moral and ethical awareness to the practice of brand management.
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):
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| Restrictions: |
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Subject outlines
- September 2024 [Standard - Advertising, Branding and Popular Culture]
- September 2023 [Standard - Advertising, Branding and Popular Culture]
- September 2022 [Standard - Advertising, Branding and Popular Culture]
- September 2021 [Standard - Advertising, Branding and Popular Culture]
- September 2020 [Standard - Advertising, Branding and Popular Culture]
- September 2019 [Standard - Advertising, Brand Image and Cultural Space]
- September 2018 [Standard - Advertising, Brand Image and Cultural Space]
- September 2017 [Standard - Advertising, Brand Image and Cultural Space]
Subject dates
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September 2024
Standard Offering Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 30/09/2024 Last enrolment: 22/09/2024 Withdraw - Financial: 05/10/2024 Withdraw - Academic: 26/10/2024 Teaching census: 04/10/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 14/07/2024 |
| Semester start: | 09/09/2024 |
| Subject start: | 09/09/2024 |
| Cancellation 1: | 23/09/2024 |
| Cancellation 2: | 30/09/2024 |
| Last enrolment: | 22/09/2024 |
| Withdraw - Financial: | 05/10/2024 |
| Withdraw - Academic: | 26/10/2024 |
| Teaching census: | 04/10/2024 |