Study Areas

Bond Business School comprises 10 study areas, each with their own unique objectives, curriculum and research agendas. Each discipline has one or more programs available at the undergraduate (Bachelor) or postgraduate (Master) level.

Accounting is critical to decision making in any organisation and is widely regarded as the ‘language’ of business. An essential part of all business decisions, accounting information is used to evaluate business performance and plan for the future. Due to their highly versatile professional skills, accountants work in a diverse range of organisations. They are equipped with the skills to advise businesses on current and future financial issues so that strategic goals are achieved. Graduates can work in any sector, including professional accounting practices, large corporations, non-for-profit organisations, and the public sector.

Programs in Accounting include:

Emerging as a key growth sector of the 21st century, actuarial science applies elements of economics, finance, statistics and advanced mathematics to interpret, manage and evaluate risk. Never before have organisations had such extraordinary access to personal information, health statistics, buying habits, population movement, employment trends and much, much more. In these numbers lie the answers to the big questions that really matter: How long can we expect to live? How much money will we need? How will climate change affect our lifestyle? What does the future hold for our children and grandchildren? Today, actuarial science graduates can work in a wide array of sectors, including climatology, insurance, finance, health, research, safety, science, and technology.

Programs in Actuarial Science include:

Digital Business is about understanding and playing an active role in the profound and transformative effect that computing and telecommunications technology is having on the business landscape. As a critical component of modern business, the focus is on systems and processes that ‘deliver the right information, to the right person, in the right place, at the right time, in the right way’. Digital Business encompasses the design and management of systems that enable information to be used for individual, organisational and societal benefit. Graduates in digital business are well placed to become leading business analysts, system analysts, and digital managers.

Programs in Digital Business include:

No matter what decisions you make regarding your career, family, politics or the environment, economics plays a part. While Microeconomics looks into individual preferences, Macroeconomics suggests ways to improve productivity and standards of living. Combined together, economics seeks to answer important questions about how people, industries and countries can maximise their productivity, create wealth and maintain financial stability. In short, economics provides a framework for analysing how humans and organisations behave and interact. A good understanding of this framework is essential to forecast economic conditions and develop policies to deal with contemporary issues. Graduates are prepared for roles such as economists, financial analysts, management analysts, and statisticians.

Programs in Economics include:

Entrepreneurship and innovation are critical components of the modern business environment. Entrepreneurs combine creative and critical thinking with their passion and initiative to plan and manage business ventures. With a genuine interest in all business processes, entrepreneurs have the willingness and capacity to develop solutions for present and future challenges. Bond Entrepreneurship develops students’ entrepreneurial knowledge by delivering leading edge experiential education in the classroom, providing work-integrated-learning activities across the campus, and supporting innovative initiatives in the community. Graduates have a strong understanding of their personal capabilities, allowing them to successfully develop new ventures, collaborate with individuals from diverse backgrounds, lead businesses in positive directions and adapt to changing environments.

Programs in Entrepreneurship include:

Finance is concerned with how individuals, firms, financial institutions and governments allocate resources over time under conditions of certainty and uncertainty. Finance professionals focus on how securities and commodities are developed, exchanged and priced. Finance disciplines have expanded to include investor psychology, computational finance and the impact of security market regulations on investor decision making, pricing and risk. Graduates can specialise in areas such as commodity broking, consulting, corporate advisory and treasury, financial planning, foreign exchange, investment banking, insurance, real estate, research, risk management, and stockbroking.

Programs in Finance include:

Managing a hotel or tourism organisation involves managing people and assets to provide memorable service experiences for customers. In addition to basic business skills in business planning, strategy and human resource management, accounting and financial management, managers of these businesses need a good understanding of how markets for these services work and how to apply effective marketing and revenue management strategies. Graduates with these skills get jobs with international hotel and resort groups, theme parks, airlines, casinos, convention centres and event management groups, government tourism organisations, tourism operators and travel agencies. Many of our graduates have already started their own businesses or have aspirations to do so in the future. There are few better places in the world to study hotel and tourism management than Australia’s Gold Coast, where inspiring natural and built environments attract over 10 million visitors a year and an abundance of hotels, resorts and theme parks provide a living laboratory for learning about this industry.

Programs in Hotel & Tourism Management include:

As globalisation accelerates, nations have become increasingly dependent on trade to stimulate and maintain economic growth. International Business is about identifying and leveraging opportunities to become and remain competitive in the global marketplace. Communication and transportation networks underpin this new era of interconnectivity, which business must harness if it is to globalise in a successful and sustainable manner. Understanding institutions, both physical and cultural, markets and people are critical to analysing complex environments and developing strategies to succeed in a highly competitive global marketplace. Graduates can seek employment globally in a variety of organisations, in roles such as business analysts, corporate consultants, foreign traders, researchers, and trade commissioners.

Programs in International Business include:

Management involves setting and accomplishing individual, group and organisational business objectives through planning, leading, organising and controlling resources. Managers need to think strategically, understand financial realities and industry-specific factors, and be adept at negotiation and leadership. They must know how to acquire, develop, motivate and guide their employees to achieve high performance goals in the service of a well-chosen business strategy. Managers must understand the global business environment and know how to work effectively with colleagues and clients from a wide range of cultural backgrounds. Graduates are prepared for roles in corporate services, human resources, procurement, production, and executive management.

Programs in Management include:

Marketing is the process of connecting organisations to their customers in a way that makes them both better off. Marketers talk about ‘value exchange’, whereby the organisation creates value for the customer through product or service offerings, and the customer then responds through buying these products or services. Marketing professionals build an understanding of how customers think and uncover the problems for which they are looking for solutions. Focusing on the benefits that an organisation can provide to customers, marketers deliver ways to meet customer needs as efficiently and effectively as possible. We focus on building our students’ abilities to critically analyse a situation and provide a logical and coherent marketing response to increase the value exchanged, thus leading to satisfied customers and creating wealth for the business at the same time. Graduates are eligible for careers in areas such as advertising, brand management, market research, promotion, public relations, research, and strategy.

Programs in Marketing include: