Subjects overview
This program can be completed in 2 years (6 semesters)
Core Curriculum
Students must complete three (3) subjects plus the Beyond Bond Program.
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CORE11-011: Critical Thinking and Communication (10CP)
In this subject, students will be introduced to critical thinking and clear expression. They will evaluate arguments, identify assumptions, judge patterns of inference, and recognise and apply various methods of reasoning. Students will learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence, and communicate more effectively in their writing and speaking. Using these skills, students will structure and write an academic essay and deliver an oral presentation.
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CORE11-012: Responsibility, Integrity and Civic Discourse (10CP)
Integrity, and the courage and capability to act on one’s sense of responsibility, are key components of a thriving life. Responsibility, Integrity and Civic Discourse fosters students’ lifelong commitment to responsible discourse and action in all spheres of human interaction, recognising the global aspect to contemporary citizenship. Students explore the complex relationship between character, responsible action, and creative critical thinking, learning how to reflect on and articulate their unique sense of global citizenship and responsibility. By accentuating the importance of justification and articulation of the reasons for our actions, students exercise their critical, communicative, and cooperative capabilities so that they can thrive with integrity in the multiple contexts of action they will face as private, civic, professional, and global citizens.
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CORE11-013: Collaboration for Global Change (10CP)
In today's work and study environments, individuals often encounter complex, open-ended problems that necessitate collaboration in both physical and virtual realms and across sectors and specialisations. In Collaboration for Global Change, students engage collaboratively to craft genuine solutions for global issues. In this context, students link their endeavours to specific sustainable development goals, thus positioning their actions as contributions to global citizenship. As they learn to defend their ideas and perspectives, students apply critical thinking, design thinking, problem-solving, and communication skills within a problem-based learning environment. This comprehensive approach equips them with the necessary skills and mindset to excel in future work, academic pursuits, and global initiatives.
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Beyond Bond Program
To keep up with the ever-changing work landscape, we aim to help our students future-proof their careers by developing broader employability skills that are actively sought out by employers. Unique to our University, Beyond Bond is a compulsory professional development program with a practical, activity-based approach that is integrated into all undergraduate degrees.
Required Subjects
Students must complete the following one hundred and twenty credit points (120CP) of subjects.
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COMN11-100: Foundations of Content Creation (10CP)
In this subject, you will learn essential and foundational creative and technical skills necessary for successful careers in the creative and communications industries. You will learn the theoretical and practical fundamentals of visual, textual, and audio design and narrative across multiple digital and online platforms. Across the semester, you will build a portfolio of creative communication pieces. This multi-platform approach aligns with industry needs and expectations to equip you with foundational skills to carry you forward through your program and into the workplace.
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COMN13-300: Capstone Project (10CP)
Ideas are the most valuable currency a communications or creative arts professional has. This subject is all about developing a sustained piece of creative practice or research, from idea to execution. It is an opportunity for you to attempt the kind of work you admire in industry, in the process creating a substantial communication portfolio piece that reflects the cumulative learning from your degree and mastery of your chosen discipline. You may work individually or in collaboration with a small team within the fields of advertising, communication, creative writing, journalism, media studies, social media, public relations, and film and television, or develop a hybrid project that falls within the spaces among these disciplines. You will first establish the scope, limitations and context of your work, situating it within its industry contexts/comparisons and identifying the market and audience for it. Classes will take the form of workshops, where you will have access to substantial peer and instructor feedback. The subject will also explore models of productivity and sustained creative practise, pitching, freelance and client work models, project management and the transformative power of communication, creative practice, and research.
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FITV11-120: Image, Photography and Visual Design (10CP)
In this highly-practical, workshop-based subject, students learn the creative and theoretical fundamentals of DSLR photography and Adobe Photoshop image creation and manipulation. Students undertake a range of exercises involving composition, use of colour, framing, and other aspects of visual design.
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JOUR11-100: Newsroom: Introduction to Journalism (10CP)
This introductory subject immerses you in fundamental practices of news gathering and presentation for textual, digital and visual news media. You are introduced to news writing conventions through simulated and real-life reporting experiences, with the opportunity to experience work in a real newsroom with practising journalists. You will be grounded in the core journalistic values of truth, fairness and accuracy. These acquired skills are transferable across industries, including those external to traditional communications, to ensure you are a more efficient and effective communicator regardless of career path.
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JOUR11-101: Australian Media Futures (10CP)
You will explore the development of the press, film, radio, television, online and digital industries in Australia and how they sit within a global context. You will examine media institutions in the context of rapid change brought about by digital transformation, social media impacts, future trends, media entrepreneurship, funding and business models, and how regulatory, cultural and professional frameworks respond to these changes. There is a particular focus on the 'Australianess' of our media and its media products. A range of contemporary issues is explored regarding rapid and radical changes taking place nationally and internationally in the communication and media industries, propelled by digital imperatives.
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JOUR11-102: Reporting the World (10CP)
The subject prepares you to report on global issues and trends and share the stories of people affected by major events. The role of the journalist is more complex than ever. Using current examples, you will learn how to analyse events of international importance and ensure you report issues and people’s stories accurately and ethically. You will explore a range of reporting methods, including interviewing, social media tools and uses, verification of information and fact-checking. You will also learn how to analyse complex geopolitical issues, understand ethical and legal frameworks, and convey information in a compelling and accessible way. There is an emphasis on raising awareness through the reporting process. Through in-class exercises, you will explore a range of creative formats, including infographics, news stories, and features.
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JOUR12-100: Podcasting and Audio Narratives (10CP)
Audio is an intimate and fast-growing medium, rich with authenticity, credibility and spontaneity. In this subject, you will learn how to find, plan and report audio stories for radio and podcast audiences. This work will include writing clear, conversational stories; capturing rich sounds, scenes, locations and voices; recording voice and natural sound; editing and mixing; writing and scripting for audio; layering sound effects and atmosphere; publishing in on-demand digital formats; and pitching to media outlets. Through in-class exercises and assessment, you’ll explore a range of creative audio formats including newscasts, news stories, interviews and audio features/documentaries and you will leave with a portfolio of audio narratives. You will also explore radio and audio theory and traditions and how podcasting is changing the media landscape.
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JOUR12-240: Digital Publishing and Design (10CP)
In this subject, you will plan, design and create your own bespoke magazine or periodical and repurpose it across platforms, from print to smartphone apps, in a digital-first approach founded in the traditions of legacy news publishing. You will use industry-standard software to gain practical skills aligned with modern industry needs, underpinned by established theoretical frameworks of publication design.
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JOUR13-300: Creative Writing: Fiction and Non-Fiction (10CP)
In this subject, you will have the chance to harness your creativity and explore a range of approaches, styles and genres to help you find and tell compelling stories. You will also receive industry-insider guidance on making your work compelling and saleable. This subject covers the foundations of writing fiction and creative non-fiction, including theme, character, dialogue, plot/structure, voice, style, imagery and a range of literary devices. Tutorials take the form of a supportive writing workshop where students are encouraged to experiment with various approaches to help find, develop and refine their own voice. You will also learn how to critically evaluate the work of other professionals, have the chance to practice self-editing and workshopping with an editor (your tutor), and investigate ways to apply your narrative skills and techniques to other fields, which include entrepreneurial storytelling, health narratives, professional narratives, social media narratives and much in between.
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JOUR13-315: Video Journalism (10CP)
You will learn how to plan, film, edit and produce video journalism across platforms, from television to digital media. You will work in front of and behind the camera to experience what it is to be a reporter, presenter, executive producer, editor and/or producer. This will immerse you in state-of-the-art studios and control room that simulate industry.
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JOUR13-318: Freelance Feature Writing and Blogging (10CP)
In the current media landscape, a reporter who has original ideas, a fresh voice, and sharp insights can quickly develop a brand, a following, and a portfolio of published work. This subject teaches you how to write in a variety of formats (from listicles to in-depth features, travel narratives, opinion, reviews, and columns), as well as how to pitch work to digital, print (newspaper, magazine, zine etc), and multimedia publications, and how to set up a blog or portfolio platform of your own. The style and content of the writing are entirely up to you. You will be encouraged to mine your interests, contacts, and natural writing style for inspiration and credibility and to find suitable publication outlets for your work. The work of previous students has been published by Buzzfeed, The Guardian, Huffington Post, Women’s Health, News Corp, and Frankie Magazine. Also, you will also consider the business of freelance writing, including personal branding, establishing contacts, freelance writing rates, and tax and business structures.
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JOUR13-320: Mobile and Digital Journalism (10CP)
This hands-on subject empowers you to use smartphones for professional photography, filmmaking, and digital content creation. The subject keeps pace with established and emerging digital technologies and aligns with how they are being applied in an industry that is continuously evolving and reshaping itself to meet consumer needs. You will exploit technologies to create compelling digital narratives - across platforms, formats and media - in which the story (and user) are central.
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Journalism Option
Students must choose one (1) of the following discipline subjects.
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DIGM11-100: Graphic Design and Content Creation (10CP)
Graphic Design and Content Creation provides students with an introduction to visual communication principles and graphic design elements such as colour, type, line, shape and form as foundations for understanding the aesthetic, functional and social applications of design. Students will apply these principles practically, using industry standard digital creation tools including, Adobe Creative Suite to produce their own creative digital portfolio.
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FITV11-140: Live Television Broadcasting (10CP)
In this highly-practical, workshop-based subject, students are introduced to the operation of an advanced modern broadcast television studio, and the production of weekly live broadcast programs (such as News, Current Affairs, Magazine, Variety and Music shows). Emphasis is placed on rotating production roles, studio etiquette, studio management, teamwork and program planning.
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FITV12-242: Multi-Camera Studio and Live Sports Broadcasting (10CP)
In this highly-practical, workshop-based subject, you will gain in-depth knowledge of multi-camera studio production through the filming of a situation-comedy. You will also work together as a large production team to produce a live sports broadcast, using the latest professional workflows and Outside Broadcast (OB) technology.
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FITV12-252: Factual and Documentary Production (10CP)
This subject combines creative practice with current theory as it explores the ever-evolving world of factual and documentary production, including reality television and short-form user-generated content. Students produce their own productions from idea generation, topic research, audience research, and scripting, through to filming, editing, and post-production.
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FSDO13-700: Internship A (10CP)
Faculty of Society & Design Internships are specifically designed to develop practical knowledge of the working environment and are available to high achieving students who have completed the required pre-requisites together with major studies in a discipline area.
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PUBR12-100: Social Media Strategy and Tactics (10CP)
Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Throughout the subject, you will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: you will learn by doing, produce work informed by theory and policy, and reflect on social media use compared to best practice.
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Major or Minor Option
Students must choose one (1) of the following Major or Minor options (80CP).
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Journalism Major and Electives option
Journalism Major
Students must complete one (1) of the following six-subject (60CP) majors. Further details on the majors can be found at https://bond.edu.au/major-minor-and-specialisation-study-areas.
- Advertising
- Business Context and Environment
- Communication
- Corporate Storytelling
- Creative Writing
- Criminology
- Digital Media
- Entrepreneurship and Innovation
- Film and Television
- Global Studies (Sustainability)
- Legal, Government and Crime Studies
- Marketing Communication
- Media Studies
- Marketing
- Philosophy
- Psychology
- Public Relations
- Social Media (Communication)
- Social Media
- Sport Industry
General Electives
Students must choose twenty credit points (20CP) of general electives
- University Undergraduate Electives
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Journalism Minor and Electives option
Journalism Minor
Students must complete one (1) of the following four-subject (40CP) minors. Further details on the minors can be found at https://bond.edu.au/major-minor-and-specialisation-study-areas.
- Advertising
- Corporate Storytelling
- Creative Writing
- Communication & Society
- Film & Television
- Media Studies
- Public Relations
- Social Media
General Electives
Students must choose forty credit points (40CP) of general electives.
- University Undergraduate Electives
Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
Connect
Speak to a current Bond student
Connect
Speak to a current Bond student