Bachelor of Sport Management

In this subject, students will be introduced to critical thinking and clear expression. They will evaluate arguments, identify assumptions, judge patterns of inference, and recognise and apply various methods of reasoning. Students will learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence, and communicate more effectively in their writing and speaking. Using these skills, students will structure and write an academic essay and deliver an oral presentation.

Integrity, and the courage and capability to act on one’s sense of responsibility, are key components of a thriving life. Responsibility, Integrity and Civic Discourse fosters students’ lifelong commitment to responsible discourse and action in all spheres of human interaction, recognising the global aspect to contemporary citizenship. Students explore the complex relationship between character, responsible action, and creative critical thinking, learning how to reflect on and articulate their unique sense of global citizenship and responsibility. By accentuating the importance of justification and articulation of the reasons for our actions, students exercise their critical, communicative, and cooperative capabilities so that they can thrive with integrity in the multiple contexts of action they will face as private, civic, professional, and global citizens.

In today's work and study environments, individuals often encounter complex, open-ended problems that necessitate collaboration in both physical and virtual realms and across sectors and specialisations. In Collaboration for Global Change, students engage collaboratively to craft genuine solutions for global issues. In this context, students link their endeavours to specific sustainable development goals, thus positioning their actions as contributions to global citizenship. As they learn to defend their ideas and perspectives, students apply critical thinking, design thinking, problem-solving, and communication skills within a problem-based learning environment. This comprehensive approach equips them with the necessary skills and mindset to excel in future work, academic pursuits, and global initiatives.

This subject provides a broad and important foundation in key accounting concepts, tools, and processes of the discipline. Students will learn to apply fundamental accounting concepts and procedures to prepare and interpret basic financial statements for different types of business entities. Both manual and computerised accounting systems are used to demonstrate the accounting process. Users of financial information and the decisions they make based on accounting information are considered throughout the subject. 

This subject provides an overview of the event management process in a variety of contexts.   Specifically, students will learn to plan, organise, implement and evaluate events while managing time, budget and relevant risk factors. Students will also explore the relevance of project management, human resource management (including volunteers), meeting procedures, report writing, submission preparation, legal considerations and team cohesion to the creation of successful events. Throughout the semester, students will work in small teams to apply what they are learning to design and run an actual event.

This subject explores, at an entry-level, the application of data analytics in the field of sports. The emphasis is on developing skills and techniques for identifying, collecting, analysing, and interpreting sports data to derive insights and inform data-driven decision making across various sport industry contexts, including high performance sport, strategy, marketing, and management.

This subject is an introductory level examination of the law regulating enterprises in Australia today. Students will develop a foundational understanding of the Australian legal system and the laws associated with starting, financing, managing, and closing an enterprise. They will also cultivate the skills and knowledge to recognise and respond appropriately to legal problems, including those involving causing harm, making and enforcing deals, dealing with consumers and competitors, and protecting IP.

Sports Law is an undergraduate elective subject offered by the Faculty of Law. Sports Law analyses legal issues involved in the organisation of sporting events and participation in sporting events and organisations. The subject includes: the right to sport and sports diplomacy; the Olympics, the Commonwealth Games and the globalisation of sports business; legal responsibilities for injuries and accidents in sport; trade practices law aspects of sport; taxation and international taxation for athletes and clubs; dispute resolution mechanisms in sport; WADA and the control of doping in sport; match-fixing and integrity of sport; legal protection of sporting celebrity image; intellectual property issues and sports marketing, sponsorship and event management; gambling and sport; player and agent contracts, and contractual aspects of the organisation of sporting events. We adopt a comparative and global approach (using, in particular, the laws of Canada, Scandinavia, US, UK, the EU, SE Asia and Australia, to provide an overview of international sports laws.)

Human Resource Management (HRM) is an integral part of your future career as a manager in any organisation.  Nearly all managers are involved in forecasting staffing needs in their departments, recruiting and selecting new employees, training and developing these employees, appraising and nurturing their performance, and motivating them through pay and rewards.  These activities must effectively support the organisation’s strategic goals and also be legal, fair and consistent.  This intermediate level subject will develop your understanding and hands-on skills related to HRM. Knowing about HRM will also help when you are looking for a job or working in a non-managerial role since everyone is affected by their organisation’s human resource practices.  While the focus of this subject is on what all managers need to know about HRM, it also provides the foundation step toward a career specialising in HRM.

This subject is designed to provide a foundation in negotiation theory and practice that is beneficial to all current and aspiring professionals, not just business students. The primary objective of this subject is to develop your interpersonal, analytical, and planning skills through negotiation simulations and discussions. The content of the subject covers fundamental concepts in negotiation, advanced topics and skills (e.g., persuasion, ethics, trust) and a variety of negotiation situations, formats (i.e. bilateral, multilateral and team-based negotiations) and contexts (e.g., virtual negotiation, cross-cultural negotiation).

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you. 

Marketing research consists of planning, collecting and analysing data relevant to marketing decision making, and the communication of research findings to management. The purpose of this subject is to develop an appreciation of the role of market research in the formulation and solution of marketing problems, and development of the student’s basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including qualitative and quantitative) and data analysis techniques.

This subject builds on Internet Marketing and explores the role of social media in contemporary marketing strategy. Students learn sophisticated techniques and tools to target potential customers and how channel choice, content, advertising, and analytics may be strategically leveraged to build intimate customer relationships. The experiential environment of this subject enables students to practice their skills through planning, researching, executing, analysing, and iterating multi-channel social media marketing campaigns to augment and enhance performance.

Public relations is a fundamental element of any sports communication and marketing strategy and can be an extremely cost-effective way for an organisation to enhance reputation, service, or product. Public relations is used in the sports industry to raise awareness, inform and educate, build trust, connect, give people a reason to support, and create fan engagement. Students explore the relevance and impact of public relations in the marketing communications mix in the context of campaign planning, stakeholder engagement, sponsorship, and issues and crisis management across sports organisations, teams, and players at professional and grassroots levels. Students will apply this knowledge to creating and pitching an authentic campaign for the semester sports client.

This subject introduces the dominant approaches to governance and strategic management found in sport organisations. Students will consider the relevance of good governance to the ethical management and overall success of the sport organisation. The process of strategic management will also be explored in terms of strategy formulation, implementation and evaluation, incorporating the importance of performance management and policy frameworks for organisational success. Whether a sport organisation has for-profit or not-for-profit status, or operates in the supply or demand sector of sport, all sport managers need a sound understanding of the principles of governance and strategic management in order to be effective.

This subject introduces students to the practice of managing the distribution of information between a sport organisation and its stakeholders. It is designed to enhance understanding, evaluation, management and communication of a broad range of information for a variety of purposes and a broad range of audiences. Students will learn to write news stories and press releases, coordinate press conferences and develop an effective social media presence. Students will also gain experience in writing policy and governance documents for the internal management and resourcing of community sport clubs, grant applications and other fund-raising activities and other information management duties related to the operation and public perception of sport organisations. The importance of sport broadcasting and attracting audiences, sponsors, and fans will be reinforced through case studies and examining real-world scenarios.

This subject provides the fundamental concepts related to athlete development and organisational development from an Australian and global perspective. It is designed to enhance students’ understanding of the physiological (training, recovery, nutrition, etc.), psycho-social (motivation, health and welfare) and related factors that affect an athlete’s development. From an organisational perspective, students will examine the strategic processes and systems implemented to attract, develop and nurture talented athletes through industry examples and global case studies. Students will also be introduced to the concept of sport as a tool to create social change.

Sport is not one industry as is often depicted. Rather, it consists of a multitude of interlinked commercial and not-for-profit sectors across both the supply and demand sides of a multitude of industries. This complexity makes sport globally significant because it cuts across international cultural, social, and economic lines. It is imperative for managers to understand the power and potential presented by sport in this global, increasingly connected economy. This subject will position students as future sport managers with an understanding of sport not only as a lever for international business development but also as a tool to drive change across social, geopolitical and ecological spheres.

This subject provides students with an in-depth examination of the management of elite athletes, their coaches and the relationships with key stakeholders. A particular focus will be on the global high-performance systems created to develop successful elite athletes. The subject will examine International and Australian high-performance sport systems, with emphasis on government investment, funding, performance outcomes, international sporting events and performance evaluation. It will examine the social, financial and political difficulties facing high-performance athletes (and organisations) and examine strategies to maximise success and minimise issues (injury, drop-out, cheating). The subject will examine current case studies of issues arising in high-performance sport. Some examples of case studies exploring contemporary issues in high-performance sport include doping, corruption, match-fixing, governance and athlete behaviour.

Individual Study in Business is an elective subject in undergraduate programs offered by the Bond Business School. Students must complete an independent research paper on an agreed topic, supervised by a Bond Business School academic staff member. Enrolment is by application only and Faculty approval is required.

The purpose of the Internship subject is to provide students with opportunity to demonstrate the application of conceptual knowledge to the real world via industry placement in their selected field. This allows high achieving students to integrate their theoretical and conceptual knowledge with the skills and problem solving techniques required in the work place. Other outcomes include the acquisition of knowledge, research skills and the attitudes of business professionals, the ability to think independently, grow in originality, creativity, initiative, curiosity, enthusiasm, and resourcefulness, the ability to communicate ideas, an understanding of theory and procedures; knowledge of pertinent literature; and adeptness in the workplace. This subject provides a valuable transition between university and the work place. Guidelines have been developed to increase understanding of the subject and these can be obtained from the Student and Industry Placement Coordinator within the Career Development Centre.

Students may have the opportunity to participate in an international study tour experience or internship as a general elective. Those interested should consult with an Enrolment Officer in Student Assist for guidance and to check eligibility requirements (e.g., GPA, language proficiency, prerequisites). Students should make informed decisions and ensure their chosen international experience or internship aligns with their academic and personal goals.

Participating in such an opportunity may involve additional costs, which may vary depending on the opportunity's location, duration, and nature. Students are responsible for all associated expenses, including travel, accommodation, visa fees, insurance, and any program or placement fees that may be applicable.

Opportunities

• BUSN13-620: Individual Study in Business (10CP)
• BUSN13-700: Business Internship A (10CP)